The document summarizes the product life cycle of the iPhone, from research and development through final disposition. It describes key stages including design starting in 2004, marketing campaigns to promote the new phone, global manufacturing using parts from various countries and assembly in China, efficient packaging, worldwide sales and distribution with over 500 million iPhones sold, consumer use of the energy efficient device, and Apple's recycling and environmental programs to handle device disposition.

1. Product Life Cycle:
iPhone by
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2. Research and
Development
Sales, Distribution,
and
Transportation
01
05
Marketing
Consumer Use
02
06
Manufacturing
Final
Disposition
03
07
Packaging
04
Product Life Cycle:
iPhone

3. Research and Development
❏ Design started in 2004 as apple’s project
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❏ Apple CEO Steve Jobs wanted to “kick
start the new market of cell phones”
❏ Steve Jobs steered design away from
tablet and towards phone
❏ Many different prototypes were
considered before iphone was released
❏ Announced and released in 2007 your
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4. Marketing
❏ Through short promotions, commercials, and press
releases,Apple caught the attention of millions.
❏ The idea was to demonstrate how fun and effortless the
iPhone was, rather than product details.
❏ Apple targeted teenagers, young adults, business
people,and adults in the release of the iPhone.
❏ After the release of the iPhone 3G, much of Apple’s
success was a result of customers acting as ambassadors
for the product.
❏ The iPhone is available through Sprint, Verizon Wireless,
and AT&T.

5. Manufacturing
❏ iPhone parts are from all over the world and are only
sent to China to be assembled
❏ Only 6% of the parts come from the USA, 34% from
Japan, 13% South Korea, 17% Germany, 3.6% from China,
and 27% from other smaller countries around the world
❏ The iPhone is a Chinese export to America even
though the company Apple is from California and the
product was completely designed in the States
❏ The iPhone has increased American trade deficit by 1.9
billion dollars
❏ It would cost $4.2 billion for Apple to bring iPhone
manufacturing to the USA

6. Packaging
❏ Apple has a team of design and engineer
experts to help with this process
❏ Slim, light, and protective are the 3 main
things Apple works with when packaging
❏ Efficient packaging reduces materials and
wastes
❏ Almost all materials in the packaging are
recyclable
❏ This makes the package more eco-
friendly

7. Sales, Distribution, and
Transportation
❏ The iPhone is available in nearly 100
countries and is still expanding.
❏ The iPhone 6 is estimated to ship 68
million units in the first batch alone.
❏ Apple sold more than 9 million models of
the iPhone 5c and 5s alone in their first
weekend of sales.
❏ Over 500 million iPhones have been sold
worldwide

8. Consumer Use
❏ Apple designed their iPhone to be energy
efficient while being able to be powerful
❏ This lets the iPhone have a great battery
life considering it has to perform many
complex tasks
❏ Apple was able to do this by making a
very good processing chip called the A7

9. Final Disposition
❏ Apple has instilled many recycling
programs for iphone users
❏ The iphone has removed many toxins
including mercury, lead, pvc, arson, and bfr
❏ Apple makes products with recycled
material
❏ The company has made many efforts to
reduce the iphone’s environmental footprint

10. Reference Websites
• http://bgr.com/2014/07/10/apple-iphone-6-
production/
• http://www.forbes.com/sites/markrogowsky/201
4/03/25/without-much-fanfareapple-has-sold-
its-500-millionth-iphone/
• http://financesonline.com/how-iphone-is-made/
• https://www.apple.com/environment/
• http://mobile-review.com/articles/2010/iphone-
history3-en.shtml