the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA pptPratik Thakkar
The ppt gives details info about BCG Matrix as well as Product Life Cycle.
The ppt project is on study of Automobile industry, done during my MBA (M.U).
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Product life cycle (PLC) & Boston Consultancy Group (BCG) MBA pptPratik Thakkar
The ppt gives details info about BCG Matrix as well as Product Life Cycle.
The ppt project is on study of Automobile industry, done during my MBA (M.U).
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
Digital Marketing Training In BangaloreHoney385968
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Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
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-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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1. DR. DY PATIL INSTITUTE
OF MANAGEMENT AND
RESEARCH,PIMPRI
DEPARTMENT OF M.B.A
2. Presentation On :
Product Life Cycle Process
The product life-cycle theory is an economic
theory that was developed by Raymond
Vernon in 1966.
3. Product Life Cycle (PLC)
• Just as people go through infancy, childhood, adulthood and old
age, so too do products and brands. And just as we swing from
being needy, to being overall contributors to our families or to
society, and then back to being needy again over the course of our
lives, so – in effect – do products.
The four phases usually used to describe a product's life cycle are:
1) Introduction.
2) Growth.
3) Maturity.
4) Decline.
4. PLC Goals
• The goals of Product Life Cycle management (PLM) are to reduce time to
market, improve product quality, reduce prototyping costs, identify potential
sales opportunities and revenue contributions, and reduce environmental
impacts at end-of-life.
• To create successful new products the company must understand its
customers, markets and competitors. Product Lifecycle Management (PLM)
integrates people, data, processes and business systems.
• It provides product information for companies and their extended supply
chain enterprise.
5. Stages and it’s Characteristics
I. Market introduction stage:
A. Costs are very high
B. Slow sales volumes to start
C. Little or no competition
D. Demand has to be created
E. Customers have to be prompted to try the product
F. Makes little money at this stage
6. Strategies Across Stages of Product Life Cycle
• According to P. Kotler , Management can pursue one
of the four strategies on the basis of high low price
and promotion.
7. 2.Growth Stage:
A. Costs reduced due to economies of scale
B. Sales volume increases significantly
C. Profitability begins to rise
D. Public awareness increases
E. Competition begins to increase with a few new players in
establishing market
F. Increased competition leads to price decreases
8. 3. Maturity stage:
A. Costs are decreased as a result of production volumes increasing and
experience curve effects
B. Sales volume peaks and market saturation is reached
C. Increase in competitors entering the market
D. Prices tend to drop due to the proliferation of competing products
E. Brand differentiation and feature diversification is emphasized to
maintain or increase market share
F. Industrial profits go down
9. 4.Decline Stage:
A. Costs become counter-optimal
B. Sales volume decline
C. Prices, profitability diminish
D. Profit becomes more a challenge of production/distribution efficiency
than increased sales
12. Introduction to LUX
1916 LUX launched in
USA as Laundry Shop
1925 LUX
Launched in USA
as Toilet Soap
1929 LUX
Launched in INDIA
1960 LUX went
Colored