presentation for MBA Students to explain the characteristics of different stages of Product Life Cycle and the marketing strategies used according to that.
A Descriptive PPT about "Product Life Cycle" covering all points,stages and examples of it. Also describes the diagram properly for a good presentation.
Note: Edit and Changes you can do as per your assigned task.
This was a presentation I gave in my marketing class in Presidio Graduate School. It was on several chapter 10 concepts from Kottler and Keller's book, "Marketing Management". This presentation was created by Ian Bevan and it covers product differentiation and the product life cycle concept
The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products:
- Introduction
- Growth
- Maturity
- Decline
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
presentation for MBA Students to explain the characteristics of different stages of Product Life Cycle and the marketing strategies used according to that.
A Descriptive PPT about "Product Life Cycle" covering all points,stages and examples of it. Also describes the diagram properly for a good presentation.
Note: Edit and Changes you can do as per your assigned task.
This was a presentation I gave in my marketing class in Presidio Graduate School. It was on several chapter 10 concepts from Kottler and Keller's book, "Marketing Management". This presentation was created by Ian Bevan and it covers product differentiation and the product life cycle concept
The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products:
- Introduction
- Growth
- Maturity
- Decline
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujaratโs DholeraAvirahi City Dholera
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isnโt just any project; itโs a potential game changer for Indiaโs chipmaking aspirations and a boon for investors seeking promisingย residential projects in dholera sir.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
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Product life cycleppt @ doms students
1.
2. A product is introduced among consumers, and if consumers perceive it as meeting their needs and want, it experiences a period of growth. Subsequently, it reaches the stage of maturity and when it loses its appeal, its decline starts and eventually is may be taken off the market (demise). The classical product life cycle curves are depicted as โSโ shaped and generally divided in four stages: Introduction, growth, maturity, and decline.
3. Common Product Life Curves Sales Sales Sales Time Time Time (a) Growth-Decline Plateau (b) Cycle-Recycle Pattern (c) Innovative Maturity or Scalloped Pattern
4. Introduction Growth Maturity Decline (d) Classical Life Cycle Pattern Time Sales Profits Loss Common Product Life Curves
5.
6. Introduction Stage The introductory stage is viewed as fairly risky and quite expensive because large amounts of money is spent on advertising and other tools of marketing communications to create consumer awareness in sufficiently large numbers, and encourage trial.
7. Growth Stage The growth stage of life cycle is characterised by a sharp rise in sales. Only a small percentage of new products introduced survive to reach the growth stage.
8. Maturity Stage Most products after surviving competitive battles, winning customer confidence and successful through growth phase enter their maturity stage. The sales plateau, and this flattening of sales usually lasts for some time because most products in the category have reached their maturity stage, and there is stability in terms of demand, technology, and competition.
9. Product Life Cycle Stages, Characteristics and Standard Responses Introduction Growth Maturity Decline Characteristics Market Growth Rate (Rs) Moderate High Insignificant Negative Technical Change High Moderate Limited Limited In Product Design Market Segments Few Few to many Few to many Few Competitors Few Many Limited Few Profitability Negative High High for Market-share leaders Low Companyโs Standard Responses Stimulate primary demand Gain market share Gain market share Harvest Product Improve quality Continue quality improvements Concentrate on features No change Product Line Narrow Broad Hold line length Reduce line length Price Skimming or Penetration Reduce Hold or reduce Reduce Promotion High High Hold or reduce Reduce Distribution Selective Intensive Intensive Selective
10. Decline Stage Decline stage sets in when customer preferences change due to the availability of technologically superior products and consumersโ shift in values, beliefs, and tastes to products offering more value.
11. Implications and Limitations of Product Life Cycle Concept Product life cycle concept shows a framework to spot the occurrence of opportunities and threats in a product market and the industry. This can help firms to reassess their objectives, strategies, and different elements of marketing programme.