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PRODUCT LIFE CYCLE




         Presented BY:-
                    pradeep kumar
             tiwari
A company's Marketing strategy must change as the
     product, market, and competitors change over the
     PLC

To say that a product has a life cycle is to assert
 four things:
1.   Products have a limited life.
2. Product sales pass through distinct stages, each
  posing different challenges, opportunities, and
  problems to the seller.
3. Profits rise and fall at different stages of the product
  life cycle.
4. Products require different marketing, financial,
  manufacturing, purchasing, and human resource
The Product Life Cycle (PLC) has Five Stages

1) Product development


 Begins when the company develops a new-
  product idea
 Sales are zero
 Investment costs are high
 Profits are negative
2) Introduction
 Low sales
 High cost per customer acquired
 Negative profits
 Little competition
3) Growth
 Rapidly rising sales
 Average cost per customer
 Rising profits
 Growing competition
4) Maturity
 Sales peak
 Low cost per customer
 High profits
 Competition begins to decline
5) Decline
 Declining sales
 Low cost per customer
 Declining profits
 Declining competition
Product Life-Cycle Stages
Thank you….
Any Question ?

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Product life cycle

  • 1. PRODUCT LIFE CYCLE Presented BY:- pradeep kumar tiwari
  • 2. A company's Marketing strategy must change as the product, market, and competitors change over the PLC To say that a product has a life cycle is to assert four things: 1. Products have a limited life. 2. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. 3. Profits rise and fall at different stages of the product life cycle. 4. Products require different marketing, financial, manufacturing, purchasing, and human resource
  • 3. The Product Life Cycle (PLC) has Five Stages 1) Product development  Begins when the company develops a new- product idea  Sales are zero  Investment costs are high  Profits are negative
  • 4. 2) Introduction  Low sales  High cost per customer acquired  Negative profits  Little competition
  • 5. 3) Growth  Rapidly rising sales  Average cost per customer  Rising profits  Growing competition
  • 6. 4) Maturity  Sales peak  Low cost per customer  High profits  Competition begins to decline
  • 7. 5) Decline  Declining sales  Low cost per customer  Declining profits  Declining competition