Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. The main purposes of advertising are to promote sales, create awareness of new products, and create a good public image. There are several types of advertising including product, consumer, industrial, trade, and professional advertising which target different audiences. Advertising aims to inform, persuade, and remind consumers while reinforcing their purchasing decisions. Considerations for advertising include social issues, time slots, brand ambassadors, seasons, and media types.

2. “Advertising is any paid form of nonpersonal
presentation and promotion of ideas, goods, or
services by an identified sponsor.”
Philip Kotler

3. “Advertising not only plays a vital role in
promoting our economic growth but it is a
colorful and diverting aspect of life.”
Peter Drucker

4. FIVE M’s OF MARKETING-
MESSAGE
MONEY MEASUREMENT
MISSION
MEDIA

5.  It is a mass non-personal communication.
 It is a matter of record.
 It persuades buyers to purchase the goods
advertised.
 It is a marketing tool.

6.  Promotion of sales.
 To create awareness about introduction of
new product.
 Creation of good public image.
 Facilitate mass production.
 Education of people.

7.  PRODUCT ADVERTISING
 CONSUMER ADVERTISING
 INDUSTRIAL ADVERTISING
 TRADE ADVERTISING
 PROFESSIONAL ADVERTISING

8. “The main purpose of this type of advertising
is to inform and stimulate the market about
the advertiser’s products or services and to
sell these.”
Ex- POLO Car

9. “It is directed to buyers of consumer products
who purchase them either for their own use
or for their household’s.”
Ex- Surf Excel

10. “It refers to those advertisements
which are issued by the
manufacturers/distributors to the
buyers of industrial goods.”
Ex- Machinery

11. “It is directed by the manufacturers
to the distribution channel
members, such as wholesalers or
retailers.”

12. “It is directed to those decision
makers who are professional
people.”
Ex- Pharmaceuticals

13. “Advertising is a process whereas the
Advertisement is the end product of it.”

14. “An advertising objective is a specific
communications task and achievement level
to be accomplished with a specific audience
in a specific period of time”
Example- Pepsi

15. INFORMATIVE ADVERTISING aims to create
brand awareness and knowledge of new
products or new features of existing product.
Ex- PepsiCo's “7up”Lemon

16. PERSUASIVE ADVERTISING aims to create
liking, preference, conviction, and purchase
of a product or service.
Ex-Subhiksha

17. REMINDER ADVERTISING aims to stimulate
repeat purchase of product and services.
Ex- Coca Cola

18. REINFORCEMENT ADVERTISING aims to
convince current purchasers that they made
the right choice.
Ex-Volkswagon

19. “DEFENSIVE ADVERTISING is one in which
marketers advertise to offset or lessen the
effects of a competitor’s promotional
programme.”
Ex- Pepsi’s ad against Thums up ad

20. “LOCAL ADVERTISING is used by the firms who
wants to restrict itself to the local area in
the beginning.”
Ex- Nirma

21. “NATIONAL ADVERTISING is used when some
firm think that their target is the entire
country.”
Ex- Brooke Bond

22. “GLOBAL ADVERTISING is used by the
multinational firms who treat the world as
their market.”
Ex- Samsung

23. “SERVICE ADVERTISING is used by the firms
who provide services to the consumer.”
Ex- Kingfisher Airlines

24.  It helps in brand building.
 It increases the demand for commodities.
 It reduces the distribution expenses.
 It ensures the consumers better quality of
goods.

25. Now more and more organizations using
advertising to show their social
responsiveness and making people
environment loving.
Ex- Save tiger project

26.  Socialand legal issues
 Time slot of advertising
 Brand Ambassador
 Upcoming Season
 Type of media to use