Presentation given by Mohsin H. Alqamari, Farzan Hasan Nazeer, Muneeb Iqbal, Syed Ahmed Owais, Aamir Thobhani, Adnan Hasni on Launching Nestle Nescafe Tea to Sir Iftiqar Munir in the course of "Marketing Management" at Hamdard University City Campus (HIMS).
Reference:
Marketing Management, 11 th edition, Phillip Kotler.
Nestle website.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Stages of Product Life Cycle of Dairy MilkSruthy Ajith
Stages of Product Life Cycle of Dairy Milk:
=About Dairy Milk-
- Cadbury chocolates was founded in 1824.
- Launched Dairy Milk in 1905 in UK and in 1948 in India
- Target market: Kids to Adults
- Major competitors – Amul, Nestle.
=Timeline
- 1905 – Launches onto the market.
- 1913 – Best selling line.
- Mid 1920s – Becomes UK brand leader.
- 1928 – Fruit & Nut is introduced as a variation of Dairy Milk.
- 1933 – Whole-Nut is added to the Dairy Milk family.
- 1948 – Cadbury Dairy Milk is sold in India.
- 2004 – Dairy Milk is re-launched with the new and modern pack design.
- 2005 – Cadbury Dairy Milk celebrates its 100th birthday.
=Stage 1: Introduction
- 1905 – Cadbury launches onto the market.
- Positioned as ‘Unique Milk chocolate with far more milk and creamy taste’.
- In the 1980s, it was positioned as ‘the perfect expression of love’,
- ‘Sometimes Cadbury can say it better than words’.
- During the early1990s, emphasised its international identity, the ‘Real taste of chocolate’.
- Re-positioning was done in 1994, to the ‘free-child’ in every adult.
=Stage 2: Growth
- In 1998, growth for the brand dealt with popularising consumption in a social context. Especially in more traditional settings like weddings.
- The brand penetrated into smaller towns and sales volumes grew by 40%.
=Stage 3: Maturity
- Sales declined up to 30%.
- They had to recall a batch of chocolates. - Cadbury rebuilt the trust of people by launching new projects.
- Redesign of Packaging.
- Focus shifted to taking the concept in 2004 with Amitabh Bachchan.
- In 2010, ads that have brought back the old charm of Cadbury Dairy Milk with its very interesting insight of mixing the traditional with the new age.
=Conclusion
- It has adapted itself to the Indian market quite impressively.
- Different Promotional Strategies in different stage.
- With its latest product, it is holding more than 70% in the market of in India.
- Cadbury Dairy Milk has done it all because of the emotional connect it established with the consumers.
- Its communication has always showcased its values and personality.
=Thank You ;)
Shruthy Ajith
Presentation given by Mohsin H. Alqamari, Farzan Hasan Nazeer, Muneeb Iqbal, Syed Ahmed Owais, Aamir Thobhani, Adnan Hasni on Launching Nestle Nescafe Tea to Sir Iftiqar Munir in the course of "Marketing Management" at Hamdard University City Campus (HIMS).
Reference:
Marketing Management, 11 th edition, Phillip Kotler.
Nestle website.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Stages of Product Life Cycle of Dairy MilkSruthy Ajith
Stages of Product Life Cycle of Dairy Milk:
=About Dairy Milk-
- Cadbury chocolates was founded in 1824.
- Launched Dairy Milk in 1905 in UK and in 1948 in India
- Target market: Kids to Adults
- Major competitors – Amul, Nestle.
=Timeline
- 1905 – Launches onto the market.
- 1913 – Best selling line.
- Mid 1920s – Becomes UK brand leader.
- 1928 – Fruit & Nut is introduced as a variation of Dairy Milk.
- 1933 – Whole-Nut is added to the Dairy Milk family.
- 1948 – Cadbury Dairy Milk is sold in India.
- 2004 – Dairy Milk is re-launched with the new and modern pack design.
- 2005 – Cadbury Dairy Milk celebrates its 100th birthday.
=Stage 1: Introduction
- 1905 – Cadbury launches onto the market.
- Positioned as ‘Unique Milk chocolate with far more milk and creamy taste’.
- In the 1980s, it was positioned as ‘the perfect expression of love’,
- ‘Sometimes Cadbury can say it better than words’.
- During the early1990s, emphasised its international identity, the ‘Real taste of chocolate’.
- Re-positioning was done in 1994, to the ‘free-child’ in every adult.
=Stage 2: Growth
- In 1998, growth for the brand dealt with popularising consumption in a social context. Especially in more traditional settings like weddings.
- The brand penetrated into smaller towns and sales volumes grew by 40%.
=Stage 3: Maturity
- Sales declined up to 30%.
- They had to recall a batch of chocolates. - Cadbury rebuilt the trust of people by launching new projects.
- Redesign of Packaging.
- Focus shifted to taking the concept in 2004 with Amitabh Bachchan.
- In 2010, ads that have brought back the old charm of Cadbury Dairy Milk with its very interesting insight of mixing the traditional with the new age.
=Conclusion
- It has adapted itself to the Indian market quite impressively.
- Different Promotional Strategies in different stage.
- With its latest product, it is holding more than 70% in the market of in India.
- Cadbury Dairy Milk has done it all because of the emotional connect it established with the consumers.
- Its communication has always showcased its values and personality.
=Thank You ;)
Shruthy Ajith
Brand life cycle is undergoing a drastic change, since brands are faced with interesting paradoxes. Products are lasting longer and the time in which they are being outmoded is growing shorter. Thus brands are wanting to capitalize on the initial bang which leads to faster fatigue & obsoleteness. To negate this, it is important that we revitalize brands through revolutionary changes, not evolutionary changes. Is your brand ready for a Spa treatment?
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.
In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.
In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
We believe there are 4 essential criteria that underpin successful innovation processes; they are;
1. Work across the entire innovation spectrum
2. Zig when others zag,but in a relevant strategic way
3.Organise your team and processes for success
4.Let a broad array of areas inspire you
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Product Life Cycle
Product passes through certain distinct
stage in its life and this is called the
product life cycle.
Four Distinct Stages
a. Introduction
b. Growth
c. Maturity
d. Decline
3.
4. New LifeCycle
P Cancer
r
o Looping
Maturity
f Decline
i Growth
t Birth
Death
Time
5. PDLC is to assert
Limited Life
Distinct stages - different challenges,
opportunities and problems to the sellers
Rise and fall in profit
Different marketing, financial,
manufacturing, purchasing and human
resource strategies in each stage.
14. Product Diffusion Curve
Product Diffusion curve is partly responsible for
product lifecycle curve
Consumers grouped - how quickly they adopt
to a product
New product adoption process can be
modeled as a bell shaped curve
Five different adoption groups
a. Innovators
b. Early Adopters
c. Early Majority
d. Late Majority
e. Laggards
16. Adoption Groups
Group % Characteristics
Innovators 2.5 Interested in new ideas
Early 13.5 Convey Ideas of innovators to others.
Adopters Greatest degree of opinion
leadership
Early Majority 34 Adopt new innovation just before the
average member of a system.
Late Majority 34 Adopt new innovation after the
average member of a system.
Laggards 16 Traditional.
Suspicious of innovators.
Not opinion leaders.
