This radio advertisement for Coca Cola targets 16-19 year olds in western territories. It uses sounds of Christmas like bells, snow crunching, a crackling fire, and people chatting to set the scene. A drink is poured into a glass and the slogan is spoken, followed by a jingle. The style is similar to other Coca Cola ads in using familiar Christmas sounds to evoke feelings of happiness and celebration associated with the product. Care is taken to avoid potentially offensive content and ensure the ad is suitable for all audiences on radio.

1. Working Title
Coca Cola Radio Advert
Target Platform:
Radio
Genre:
Advertisement
Language / Territories
Western Territories
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
Bells jingling, snow crunching, wind, door shutting and opening, fire crackling then people chatting,
drink being poured into glass at the end slogan is spoken and then a jingle.
One Line SalesPitch:
Sum up your product in one sentence Enjoy Cola This Christmas
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style Similar to Cola adverts because what sounds
might we know bells, fire crackling and cheery music are the sounds of Christmas, I will include
sounds such as someone drinking it, glasses clinking and mentioning Cocoa Cola.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? My advert will appeal to 16-19 year olds because
they will be familiar with the message and feelings of that product being nice and happy.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I won’t offend anyone because I’m not going to talk about religion negatively no upsetting sounds or
themes.
No radio is quite an open platform and mine is child friendly
No I won’t but it’s a seasonal advert for Christmas and it’s a religious event

2. There will be no aggressive tone of voice in my radio advert.
My brief said to include Coca Cola so I had permission
Yes it will be different because I came up with the story and I came up with my own sound effects