This audio ad for Coca-Cola is targeted at radio stations in England and its territories. It uses sounds of crowds and traffic to depict a stressful time, then cuts to the relaxing sound of a Coke can opening followed by a beach scene. The message is that Coke can help you relax during stressful times. The style is inspired by other Coke ads and uses the Coke branding and jingle at the end. The target audience is ages 8+ with no offensive or copyrighted content.

1. Working Title: Coca cola (Busy times)
What is it called? Coca cola (Busy times)
Target Platform:
YouTube, Spotify and radio stations
Genre:
What sort of a media product is it? Audio
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Its going to have someone who sounds
British so its mostly be in England’s territories more than other country’s but it could be in different
country’s but it would sound a bit off
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? So how the story goes is that you, the audiences hear a bunch of loud
crowds, traffic, phones ringing and you can hear that is extremely crowded and a bit loud (not too
loud because you could be driving hearing this ad) and then it cuts out for one second and you
hear a coca cola can opening. Then you hear the sea slowly pitch in and then hear people having
fun and seagulls flying, with in the end someone saying a slogan. And the message its giving out is
that you can relax with coca cola when your in the most stressful of times
One Line SalesPitch:
Sum up your product in one sentence An coca cola ad that tempts you to buy coca cola because of
the hard time the audiences could have had today
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style My product is similar to the coca cola
advertisements (because it is a coca cola ad) and this idea is mostly inspired by a lot of different
types of coca cola ads
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
The audiences will be around 8+ or 13+ because I don’t really think a 8 year old cares about
a radio ad that much but its for any gender and can be really be shown anywhere but mostly
podcast apps or things like Spotify or normal radio ads because its all audio

2. Legal & Ethical Considerations:
Think about any offensive material you will include? There won’t be anything offensive.
Will you restrict younger audiences engaging with it? Younger audiences from the age 8 under
probably wont care about an ad like this.
Will it offend any social groups/religions/ethnicities? Nope unless someone believes that their
gender is a coca cola then maybe! (I’m joking)
How will you ensure you do not offend anyone? There’s barely any talking in this ad so there’s not
much to offend.
Is your product using characters/names/logos of existing ones? It is using the coca cola ending
theme, but I’m allowed to use that for my course
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I’m not going to get sued for copyright if I use sound
effects that are free of use.so that won’t happen