- The mood board includes logos of popular streetwear brands to influence the creation of an original logo that is simple yet eye-catching like those shown. Repeated elements in the logos include placement of a small design above the name in a bold font. - Advertisement posters show models wearing clothing in front of urban backdrops, influencing the use of models and setting. Magazines covers emphasize simplicity, bold fonts, and vibrant colors to catch attention. - Clothing features standard colors like black, white and grey that will appeal to many customers. Both simple logo designs and more colorful graphic designs are represented to appeal to different preferences.