This radio advertisement for Coca-Cola will feature the sound of a skateboard on a summer morning. It will stop and be followed by the sound of a Coke can opening and someone drinking. The recognizable Coca-Cola jingle will then play to communicate the message of enjoying a refreshing Coke on a summer day. The ad aims to appeal to younger audiences by including the skateboard sound effect but will not target any specific age or gender. It uses conventions from existing ads with jingles and seasonal sounds to promote Coke in a similar style.

1. Working Title: summer sounds advert
What is it called? This can change if you think of something better later
Target Platform: radio
What media platform/platforms would you release the product on?
Genre: advert
What sort of a media product is it?
Language / Territories
The vocals will be in English but will also have the coca cola jingle so it will be recognised world
wide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
My radio advert is going to start with the sound of a skate board on a summers morning, it then will
stop and the sound of a can opening and then drunk will play followed by the coke jingle.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: enjoy the sounds of summer and a refreshing Coca-Cola
Sum up your product in one sentence
Style (similar products and graphical style): after researching existing adverts my product
will have jinglesand sound effects promoting enjoying Coca-Cola as well asbeing seasonal
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: there will be no specific target age or gender however younger people may relate
to it as I am going to include the sound of a skateboard.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include? None included
Will you restrict younger audiences engaging with it? no but they will have to be around a radio
Will it offend any social groups/religions/ethnicities? No because I don’t represent anyone
individually
How will you ensure you do not offend anyone? I will have content that cant be seen as offensive
Is your product using characters/names/logos of existing ones? Yes the Coca-Cola branding
however I have permission.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes because I will make the radio advert myself and
not directly copy existing products.