This document provides details for a proposed Coca Cola radio advertisement targeting English-speaking countries. The ad will use humor with witches and caldrons to highlight Coca Cola's high quality ingredients. It will feature someone enjoying a drink of Coca Cola to convey the message that Coca Cola is the final ingredient. The style will be similar to other soft drink ads and aim to appeal to all Coca Cola drinkers from teens to adults. The ad will not contain any offensive, restricting, or socially insensitive content.