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Planning #1
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- 2. Codes Number Name BriefDescription 1 Compliance Rules relating to social responsibility-legality and fair competition. cant lie and have to be truthful 2 Recognition of marketing communications Rules about making sure material is clearly identifiable as Marketing communication 3 Misleading Adverts A key and extensive section of the Code, containing rules such as substantiation. 4 Harm and Offence Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to shock tactics, unsafe practices. 5 Children Rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure. 6 Privacy Rules about depicting members of the public; referring to people with a public profile; implying endorsement and the Royal Family. 13 Food, food supplements and associated health or nutritional claims Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drinks marketing to children.
- 4. Mind Map COCA-COLA poster COLOURS RED,red is the iconic colour for Coca-Cola and is also great for advertising due to the fact its bright and eye catching SHADES in my opinion simple shades; grey, black are rlly effect in posters due to is being dark and misty background allows the bight centre piece to shine through. YELLOW using yellow I will be able to get the glowing and spot light effect on the coke can so that it will be more eye catching SETTING SEASONS CHRISTMAS Snow/white tone Santa Red/white Family n friends AUTUMN Leaves falling Brown connotation Sumer has just ended SUMMER Warm connotations outside Vibrant colours Family n friends INTERAGATTION I think a police interrogation room would be effect to bring out the centre piece of the coke can and goes quite well with my slogan “ so irresistible it’s a crime” so a police interrogation would be a good link. ITEMS TO INCLUDE Wooden chairCoke can Desk lamp INSPERATION
- 5. Mind Map • Strengthsof using this method – Can quickly note ideas • Weaknesses of using this method • Can run out of ideas • time consuming • Did you like using this method? Why? • Yes because its very easy and effective
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- 7. Mood Board • Strengthsof using this method • You can see your ideas clearly • Easy for ideas • Weaknesses of using this method • Doesn’t really help • Time consuming • Did you like using this method? Why? • No not really because its just doesn't’t benefit me.
- 8. Style Sheet FONTS ICONIC COKE COLOR SHADY, GLOOMY AND DARK CAN BE USED AS BRIGHT GLOWING EFFECT
- 9. Style Sheet • Strengthsof using this method • Easy for initial ideas • Weaknesses of using this method – End up rewriting stuff • Did you like using this method? Why? • No because I struggle to find things to write in here.
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- 11. Layout Plan • Strengthsof using this method • Gives you a visual example of briefly what u want the poster to look like. • Weaknesses of using this method • Might put you off your inial idea. • Did you like using this method? Why? • Yes due to it giving me a thing to work off.
- 13. Independent Brainstorm Interrogation setting Policeofficer - ------------------------ --------------------------------- - criminal Police officer - -------------------------------- *coke can opens* *Takes a sip* A crunchy nut styled radio ad. To good its irresistible Dark tone of music An aggressive tone of voice Scared tone *flick of a light switch* Actors voices to intrigued
- 14. Independent Brainstorm • Strengthsof using this method • Easy to note down relative ideas • Quick and effective Weaknesses of using this method • Run out of loses Did you like using this method? Why? Not really due to struggling to right down my thoughts when there rushing about.
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- 16. Group Idea Generation •Strengths of using this method • We all get of the same page • Weaknesses of using this method • We might not agree on the same things witch may possibly cause an argument • Did you like using this method? Why? • Yes because we all got to talk about our idea
- 17. Informal Pitch • Strengthsof using this method • Get a feel of what our tutor thinks about our project • Weaknesses of using this method • May try change an idea your ivested in • Did you like using this method? Why? • Yes because get an enial opinion
- 18. Formal Proposal • Strengthsof using this method • To understand the rules of the advertising world. • Weaknesses of using this method – Might ruin your ideas • Did you like using this method? Why? • Yes in a way because you find out what you can get away with and cant.
- 20. Initial Reaction • IDON’T KNOW HOW TO DO THIS! • I currently don’t have a lot of ideas witch creating my advergame . • I've never used photoshop to draw in pixels before • I've never used photoshop toanomated before.
- 21. Initial Reaction • Strengthsof using this method • Get to right down your incisal ideas and can reflect lt on your thoughts and feeling your you get to go with your instinct. • Weaknesses of using this method • Might be confused on what to do and not have and ideas. • Did you like using this method? Why? • Yeah because I get to right down and go with the incisal thoughts and feelings towards the activity.
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- 23. Sketches • Strengths ofusing this method • First strength is you get a design u can go off when creating your advergame . • Second strength is that you can see how it will look before, this is good because it gives you time to change your idea if u don’t like the look. • Weaknesses of using this method • First weakness is I could of used colour instead of monotone colours. • Second weakness is it could possibly put you off your ensial idea. • Did you like using this method? Why? • Yes I did , this is due to the fact I could see my ideas on paper before I went and did them for real.
- 24. Formal Proposal • Strengthsof using this method – To understand the rules of the advertising world. • Weaknesses of using this method – Might ruin your ideas • Did you like using this method? Why? • Yes in a way because you find out what you can get away with and cant.
Editor's Notes
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