research

1. Research
Charlie lamb

2. Existing Product
The colour scheme on the front of this
magazine is very bright. This could draw in a
younger and not as mature audience. This
magazine look like it will be fun and not as
educational. However my magazine will still
be bright but it will be educational and fun
for people who want to learn. The writing is
very simple the word ‘cool’ shows its for kids.
The players on the front cover quite childish
and are the big names in football this will
make the audience drawn to the cover
seeing people they know will attract them

3. Existing Product

4. Existing Product

5. Existing Product
The words are really simple to read this will be to
draw a much younger audience. The fonts are
really big and easy to read. The plugs just pop
out of no where drawing it to the the eye. Both
new and old magazines look very similar and
looks like there hasn’t been much design
changes. This could mean that it works and get
the same sales as they did .

6. Research Analysis
• What common features do the researched products
have?
• The have very easy to read writing for a much younger
audience. The images are very childish as well to make
it appeal to a younger audience
• What aspects of the research will you include within
your on work?
• I will include why the other magazines base there
audience for younger people and what they do to
make it for a younger audience

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: I can see that the same amount of males and females
like magazines
• What this says about my audience: there are male and female
attracts everyone.
• How will your product appeal to this audience: include things male
and females enjoys

9. Audience research
• Observation: everyone who viewed was 16-18
• What this says about my audience: viewed bye mostly teen means
there mature
• How will your product appeal to this audience: it be fun to read
with actives like quizzes to keep them interested and hooked

10. Audience research
• Observation: They all like different things
• What this says about my audience: there a Varity of people
tat like the same things
• How will your product appeal to this audience:
• Put the things in they most like about magazines

11. Audience research
• Observation: people like quizzes and puzzles
• What this says about my audience: they like problem
solving and getting tested what they do
• How will your product appeal to this audience: I will
put puzzels and quizzes into magazine

12. Audience research
• Observation: 50% of people don’t like learning things and 50% do
like to learn things
• What this says about my audience: there happy to learn new facts
about things
• How will your product appeal to this audience: I will include
interesting new facts about things they. Might not know

13. Audience research
• Observation: 40% of people do read magazines and 60% don’t read
magazines
• What this says about my audience: people do like to read
magazines and will enjoy reading them
• How will your product appeal to this audience: I will include things
people will like

14. Audience research
• Observation:57% read magazines while in a waiting room
• What this says about my audience: they only find magazines while
in a waiting room
• How will your product appeal to this audience: make sure to
advertise the magazine in the waiting room and make them want to
bye a copy of there own

15. Audience research
• Observation: 50% of the people like reading magazine
• What this says about my audience: they will like to
read my magazine and bye more if thy enjoy it
• How will your product appeal to this audience:

16. Audience research
• Observation: nearly 50% of people like the amount of
puzzles that are already in magazines
• What this says about my audience:
• How will your product appeal to this audience: I will add
the average amount of puzzles that are in magazines

17. Audience research
• Observation: 85% of people wont get a subscription
• What this says about my audience: they will only like to
bye a copy when they feel like it
• How will your product appeal to this audience: I will
make subscriptions cheap so people will bye them

18. Interviews

19. Interview 1
• Do you like reding magazines to do with sports?
• yes so i can look at all new football news and new football gear that
are coming out
• Do you want to learn about the history of football?
• yes
• Would you want to learn about the history of old cup competitions?
• yes
• Would you like just to learn about English competitions or other country's
as well?
• i would like to learn about other country's
• Would you like to learn how football started up?
• yes

20. Interview 1
• Observation: the interviewee was into the
same things.
• What this says about my audience: they want
to learn about the history of football
• How will your product appeal to this
audience: I will include things they want they
want to learn about other country's aswell

21. Interview 2
• Do you like reding magazines to do with sports?
• no
• Do you want to learn about the history of football?
• no
• Would you want to learn about the history of old cup
competitions?
• no
• Would you like just to learn about English competitions or
other country's as well?
• no
• Would you like to learn how football started up
• no

22. Interview 2
• Observation: the person I interviewed does
not like the things in the magazine
• What this says about my audience: person I
interviewed was not my specific audience
• How will your product appeal to this
audience: include other things not things just
to do with football

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-18 • More mature and advanced language
Gender
All genders • Do things related to men's and woman's
football not just men's
Psychographic
Emulators
Social Status
Any scoical status
Any income status
• Don’t make it to expensive

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• I looked up an existing product and described what was good about it and who it
will attract and what I can do to mine to make it different
– Questionnaires
• I did a survey monkey and people In my class answered the questions the
disadvantage is its not my preferred target audience and don’t get the answered I
expected
– Interviews
– I teams messaged my questions to my friends the disadvantage is that
there not the audience its meant to be for

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage