Here are some key points about evaluating your research: - You used a variety of methods (product research, surveys, interviews) which provided different types of insights. This helped gain a well-rounded understanding of your audience. - Surveys allowed you to get feedback from many people quickly. However, responses may not be as in-depth as interviews. - Interviews provided more detailed responses but were limited to just a few people. - Evaluating the strengths and limitations of each method will help you design even better research in the future. - Getting mixed responses from interviews highlights the need for a larger sample size. - Using an online survey platform like SurveyMonkey made distribution easy but comes with

1. Research
Tom Nichol

2. Existing Product
Lighting to show that
the overclock is fast
(effect)
Blocky front
to stand out
Bezel used so
that the text
stands out
even more
The lighting is focused
on the motherboard
and cpu cooler and its
darker every where
else
Overclocking is making
your CPU or GPU
faster/more powerful
because PC enthusiasts
are power hungry
Article inside
on why to buy
another GPU
General
information
on PC
hardware
Motherboard at an
angle so you can
see most of it.
This magazine is aimed at PC
enthusiasts mainly men 17+.
People who are wanting to make
their computer processor faster

3. Existing Product
Text is set back
so you can see
the character in
more detail
WIN STUFF
Advertising different games
Battlefield
background
cover
Advertising the
articles that are
inside of the
magazineLight in the
background, dark in
the foreground
Easy to read text,
its big, simple and
shouty. Also the
font is basic
This magazine is aimed at gamers
mainly men aged 16+ some editions
of this magazine can be aimed at
women who are interested at playing
video games. or are looking at new
game releases such as the game on
the cover “Rainbow Six Siege”

4. Existing Product
Dark colours used
Title is set back so
you can see the
foreground image
“time” text has a
texture layer on it;
looks metallic
Text is telling the
reader on what is
inside the magazine
or in upcoming issues
Text is big, bright
but simple
A border is used, it
is making the whole
cover look 3D
Manipulating us to
think that the CD is
a brain; telling us
that media from
technology is been
fed into our minds
The text and the
picture are telling
us that the
picture is the
future of tech
This magazine is aimed at older
teenagers and adults 17+ who are
interested in learning about
technology

5. Existing Product
Symbol and text
are embedded and
have a chunky drop
shadow around it
so it stands out
Blocky white lines
to break up the
picture to show
different things,
its not all one
picture in this way
Different colours
texts to represent
different
Advertising a new
look for their to
attract more
readers
The lighting is different
in the 3 broken up
segments, 2 parts are
darker and 1 part very
light colours
The audience for this magazine is
for gamers, for elder scrolls and
evolve is more for the older gamers
16+ mainly men; and for sonic
boom its for children 7+ I would
consider this game to be unisex.
Other games on this cover are
more for the older kids and young
adults
Win something
This magazine
cover is action
packed

6. Research Analysis
• What common features do the researched
products have?
• They are all magazine covers
• All very detailed in their own unique way
• Advertising other things that are coming or that are inside of that particular magazine
• Lots of text to try and bring the reader in more
• What aspects of the research will you include
within your own work?
• Facts/statistics
• Company ratings
• Gaming art work
• Product pictures

7. Questionnaire Analysis

8. Audience research
• Observation: more male’s answered my survey then females
• What this says about my audience: my magazine is aimed more at males
• How will your product appeal to this audience: more men like technology
and entertainment than women
• There was a higher % of males then females. It is more than double the
amount of the gender on who would read my magazine.

9. Audience research
• Observation: The people who answered my questionnaire are of the younger
generation
• What this says about my audience: My magazine is more aimed at 16-24 year olds
• How will your product appeal to this audience: 16-24 year olds will enjoy my product
more
• In this one the age 16-24 is the dominant one as it is 100%. This means that 16-24 year
olds are most likely to read my magazine

10. Audience research
• Observation: People like to see lots of things in my technology/entertainment
magazine
• What this says about my audience: people like a mix of things
• How will your product appeal to this audience: It will appeal to my audience
because there is something inside of my magazine for everyone to enjoy.
• Grey, orange and dark blue are equally distributed.

11. Audience research
• Observation: People like video games the most
• What this says about my audience: the mediatory of them are
gamers
• How will your product appeal to this audience: By having a video
game section in my magazine
• Video games are the most favorited

12. Audience research
• Observation: That people are divided between free steam game codes and
money off vouchers
• What this says about my audience: they like to spend and play games
• How will your product appeal to this audience: by having something that I can
give away
• Money off vouchers and free steam game codes are the most popular because
there both at 40%

13. Audience research
• Observation: people like an even spread of text and pictures
• What this says about my audience: they like difference.
• How will your product appeal to this audience: by having an even
spread of text and pictures.
• 50/50 of text to image ratio is the most popular

14. Audience research
• Observation: Not that many people read magazine’s for a long time
• What this says about my audience: they have better things to do?
• How will your product appeal to this audience: trying to draw them
in to read my product by using interesting facts and technology
• 0-1 hours is the most time of reading a magazine p/month

15. Interviews

16. Interview 1
• What did you like about my product?It covers a large
diverse range of interests and provide a large amount of information.
• Do you think it was helpful i.e. did you lean
anything? The magazine would be helpful as it could provide
information regarding upcoming releases of game/films etc. It could also
provide information regarding how to upgrade and manage you
computer/laptop. This could save money by helping provide maintenance
for you computer, allowing it to survive longer than it would have done
without the magazine.
• What improvements could I do to my
entertainment/ technology magazine
You could ensure you look at a large range of genres and topics. This
will allow you to broaden your audience as it will appeal to a large
range of people.

17. Interview 1
• Observation: this person has gone into lots of
detail.
• What this says about my audience: interested
in my product.
• How will your product appeal to this
audience: This person who filled in my
interview questions seemed liked he liked the
idea of my magazine idea and would probably
enjoy reading it.

18. Interview 2
• What did you like about my product?
The bright colours
The latest big hits on technology like the iphone 6s
Got my attention straight away with the big titles and the new things coming
out.
• Do you think it was helpful i.e. did you lean
anything?
I learnt what the designer had to do
• What improvements could I do to my
entertainment/ technology magazine

19. Interview 2
• Observation: simple and to the point.
• What this says about my audience: Not really
interested in my magazine idea.
• How will your product appeal to this
audience: Not much because, this person
hasn’t really answered the questions in detail.

20. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 17+
• New technology relecing e.g. iPad Pro
• New movies relices
• Interviews
Gender Mostly male
• Technology e.g. computer parts.
Psychographic
People who are
interested in
technology/
entertainment or
both
• Pictures, game information, facts and
opinions.
Social Status B
• Will be within their price range
• will give them an interest
• Help them decide about suitable technology
within their price range.

21. Research Evaluation

22. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses
of each method
– Product Research
• Strengths- gain more information about the product
• Give you ideas for your own product
• Weaknesses- Might not be in your price range
• Product may be out of date
– Questionnaires
• Strengths- get immediate feedback
• Get a mixed variety of opinions
• You can choose your demographic
• Weaknesses
• People might not answer questions
• They might not be truthful
– Interviews
• Strengths
• More interaction face to face
• You can adapt the question based on the interviewees answers
• Weaknesses
• Put effort in to find suitable respondents
• People might not turn up

23. Research Evaluation
– What sort of a response did you get?
• One person did not provide enough information and the other person gave
me lots of information + feedback
• I had a 50/50 response for my idea this may help me design better
questionnaires in the future
– How did you distribute your survey? Give an advantage and a disadvantage
• I distributed my survey on a website called survey monkey. Link:
www.surveymonkey.com
• Advantage is that it can be done quickly
• Disadvantage is that people can be untruthful