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1. Audience
Theory
Hayden

2. • Primary Audience
• The primary audience for this is
teenage boys aged 12-18 because it is
aimed at teenagers
• Secondary Audience
• The secondary audience for this is men
18-30 because they can enjoy it as well
because it can be aimed at adults
Audience Profile

3. Audience Profile
• Primary Audience
• The primary audience for this
film is 14-19 boys because it is
like a hero film and more
teenagers watch them kinds of
films
• Secondary Audience
• The secondary audience for this
film is 19-26 because it can be
aimed at them because its got
things in it that can be for adults

4. Audience Profile
• Primary Audience
• The primary audience for this
film is 18-30 men because it
has got guns in it so it could
be too violent for teenagers
and children
• Secondary Audience
– The secondary audience for
this film is 18-30 women
because it has got women
actors in it and they might like
it

5. Hypodermic Needle
• Definition
– Hypodermic Needle is about the mass media
which has direct immediate and very powerful
effect on the audience
• Example
– The most famous incident often cited as an
example for the hypodermic needle model
was the 1938 broadcast of The War of the Worlds

6. Uses and Gratifications Information
• Information > I use the BBC news website to
find out information
• Information> I use google to search things up
and research things
• Information> I use YouTube sometimes to find
information about movies and when they are
coming out

7. Uses and Gratifications Personal
Identity
• I follow some people who are in movies that I
think are good at being in movies like people
from batman, Gotham and iron man
• Personal identity> batman- Christian Bale
• Personal identity>Gotham- Ben McKenzie
• Personal identity> iron man- Robert Downey
Jr.

8. Uses and Gratifications Integration and
Social Interaction
• Social interaction> I play games with other
people and interact with them
• Social interaction> I use messenger to
message people to talk to them
• Social interaction> I use teams to talk to class
mates

9. Uses and Gratifications Entertainment
• Entertainment> I use YouTube app to find
funny things and find how to do things
• Entertainment> I use Netflix app to find a
good movie to watch.
• Entertainment> I use Disney+ to find a good tv
episode or movie

10. Consumer Generated Content
• Example- Doritos: Provide content creation tools
• What are the advantages to media producers?
– It gives good social proof that the company's are trying to
interact with people.
– You let them tell you what's going on with the
company's and tell you things like if they are a
crisp company they tell you what flavours they
have
• Why would the audience generate content?
- The audience would generate content because it’s a good
way to see what other people want that aren't in your
company what you want to see them doing or what flavour
crisps they would want.

11. Psychographics
• Belongers- seek acceptance like the latest's
trainers
• Achievers- are characterised by their ambitions
the most expensive things like a Rolex
• Emulators- those classified as emulators often
wish to be or see themselves as achievers but
they don’t have all the good skills and copy things
to make their own product

12. Psychographics
• Balanced- they try to make as much money as possible but they spend it on
benefitting mankind not themselves like youtubers because they make money
for the content they make and try to get as much money from that
• Needs Driven- they are people who struggle with money management through
poor choices or poverty environment` Its like they need it at that time but they
don’t
• Socially Conscious-
- A:they try to make greatness for the world as a whole not for themselves. And
they give ads to adopt animals for a better life
- B:these people see nothing but doom and destruction for the humans