The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.

1. Research
Lucy Fairweather

2. Existing Product
I like the style of
the logo and how it
has a symbol that
runs through out
the clothing
designs.
The way the page is
set out it good
because it shows
you the styles that
they do so you can
choose the basic
style and then
choose the colours.
The locations are all
outside as the
company encourage
you to do exercise
and go outside and
take part in outdoor
activities.

3. Existing ProductI really like the logo
for this company
because it is a bit
more complex while
still being easily
noticeable.
I love the style of the
little buttons on top
of the image. They
are very simple but
the shadow style back
to them are what
makes them look so
much better.
I want to incorporate
the way that the logo
fits in very well with
the drop down menus'
on the banner.

4. Existing Product
I mainly love the
style of the actual
cloths on this sight I
like the patterns on
the t-shirts.
I think that this
website really gets
its costumers by
showing people
with a certain
aesthetic wearing
the cloths so that
people who want to
look like them will
buy the cloths.
They also sell their
products by priding
themselves in only
selling cloths from
hand picked brands.
I like that the
website instantly
gives you a chance
to choose what
gender or brand
you are shopping.

5. Existing Product
I want to have a jacket in
this style as I love the
colours used and the
simple logo as well.
The placing of the
logo is where I
would put one on
a jacket.
I like that there is more
than one colour used
yet it is still simple and
looks good.
I would have it in a
range of different
colours or maybe so
that the customer can
actually choose the 2
colours they want to
add out of a range of
different colours while
the black remaining the
same.

6. Research Analysis
• What common features do the researched
products have? Clean and simple black and white banners also
the logos are also clean black and white simple designs. All the house
styles of the web pages and clothes have a very youthful and modern feel
but with retro influences.
• What aspects of the research will you include
within your on work? A clear and clean simple black and
white theme that will run throughout the website. I want to keep the
house style but add an environmental element to it to further attract my
audience.

7. Questionnaire Analysis
https://www.surveymonkey.com/r/7PMLFH2

8. Audience research
• Observation: 79% of my audience are female.
• What this says about my audience: My audience is mainly female.
• How will your product appeal to this audience: I will make
more and concentrate more on more female shapes and styled clothes.

9. Audience research
• Observation: 71% of my audience are around the ages of 12-24
• What this says about my audience: my audience are around my
age. Teenagers
• How will your product appeal to this audience: I will
incorporate things that teenagers will understand such as pop culture references.

10. Audience research
• Observation: most people said they went shopping for cloths 2-3 times a month
(33%)
• What this says about my audience: my audience goes shopping
more because they need to that want to. Or that they don’t live near a city.
• How will your product appeal to this audience: advertise
free delivery so that it makes it easier for people to get cloths.

11. Audience research
• Observation: (41%) the majority of the people said they would pay £25-
£50 for a hoodie.
• What this says about my audience: This shows my audience
only have so much money to spend and in order to see them any hoodies I
couldn’t charge more that £50.
• How will your product appeal to this audience: I will
charge between £25 and £50 for hoodies on my website.

12. Audience research
• Observation: yellow and orange were the most un popular with my
audience.
• What this says about my audience: this shows me that my audience
doesn't really like bright colours
• How will your product appeal to this audience: I will try avoid
using to much orange and yellow when designing my products.

13. Audience research
• Observation: 42% of my audience would like a hobby related design
• What this says about my audience: My audience takes part in
regular hobbies and/or has something they want the design related to.
• How will your product appeal to this audience: I will make
a range of hobby related t-shirt deigns.

14. Audience research
• Observation: 40% of the people I asked said they would prefer a casual style shirt.
• What this says about my audience: this tells me that the majority of the
people who took the survey would prefer to have a casual styled shirt instead of something
more formal.
• How will your product appeal to this audience: I will make more
casual styled shirts and only a few with different styles.

15. Audience research
• Observation: squares and triangles had the highest amount of people voting for them.
• What this says about my audience: That the square and triangle shape would be best to use
for my logo design as the audience would find them most attractive for my brand.
• How will your product appeal to this audience: I will use these shapes for my logo design,
maybe both to ensure product appeal to my target audience. I will use photo shop to
manipulate the shapes and combine text and maybe other images combined with them to
create the logo.

16. Audience research
• Observation: Just over 50% of my audience would be most likely to buy t-shirts.
• What this says about my audience: T-shirts are something that
my audience would want to see and be most likely to buy.
• How will your product appeal to this audience: I will make
mostly t-shirts and a lot my designs will be used on t-shirts.

17. Audience research
• Observation: most of the people I asked said they would prefer a watch as an
accessory.
• What this says about my audience: this tells me that most people
want a watch for an accessory
• How will your product appeal to this audience: I will have some
watches on offer on my website.

18. Interviews

19. Interview 1
• What about a T-shirt makes you want to buy it and why?
the design and colour, preferably dark colours or plain/simple white shirts
• When you go onto a website what about it makes you want to stay and look through it
more?
If the website looks professional and is easy to navigate
• What kind of colour schemes do you prefer on t-shirts and why?
plain colours, such as black, grey or white
• Do you like to have text on your hoodies/t-shirts or just images and why?
I prefer images or logos because I find them easier to wear with lots of different clothes
• Why style of t-shirts do you prefer and why?
long sleeve shirts because they look better and are more comfortable/warm

20. Interview 1
• Observation: He wants the website to look clean and it to be easy
to use. He also wants the t-shirts to have long sleeves and for the designs
to be purely image based and black or white plane colours.
• What this says about my audience: my audience
doesn't want a lot of bright colours used on the clothes and they want
them to be easy to wear with other things.
• How will your product appeal to this
audience: I will make most of my designs with simple colours in the
images then the person can choose if they want to choose a bright shirt or
not.

21. Interview 2
• What about a T-shirt makes you want to buy it and why?
The design because that’s what make a T-shirt interesting
• When you go onto a website what about it makes you want
to stay and look through it more?
the interesting designs ion the T-shirt as then I am interested in other design it may have
• What kind of colour schemes do you prefer on t-shirts and
why?
I prefer darker colour scheme on T-shirts
• Do you like to have text on your hoodies/t-shirts or just
images and why?
I don’t mind ether
• Why style of t-shirts do you prefer and why?
I prefer short sleeve t-shirts because then I wont be to hot and can put a jumper/jacket it I get cold

22. Interview 2
• Observation: they said that the thing that draws them in is the design on
a shirt and that is the main thing they look for in a shirt.
• What this says about my audience: I will get more
people to buy my product if I have a cool and attractive design on the front of the
shirt.
• How will your product appeal to this
audience: I will make sure that I make good designs on the shirts and that
they are something that you look at and instantly like.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-24 • Pop culture references
• Younger looking cloth
Gender
female • The shape of the clothes made
• The way the cloths are sized
• Styles/designs
Psychographic
balanced • I want to incorporate the idea of the cloths
not having an impact on the environment or
that it supports animal well fare
• I want the brand to be popular and the
name to be worth something.
Social Status
any • Price will be reasonable
• Still a name that is worth something

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• The strengths of doing product research were that it gave me inspiration on what I
want me product to look like.
• the weaknesses of using this method are that its difficult to find many ideas with
the same look that you can link together to go in your own work.
– Questionnaires
• The strengths of making a questionnaire are that you can gather a majority vote on
what people from your audience generally want.
• The weaknesses of making a questionnaire are that it can be hard to get enough
people together to gather enough information.
– Interviews.
• The strengths of doing interviews are that it gives your audience a chance to explain in
as much detail as they need with no restrictions what they want.
• The weaknesses of using this method are that some of the questions are hard to answer
or hard for the person to explain what they mean in writing.

26. Research Evaluation
– What sort of a response did you get?
• I got a good response as a lot of people were interested in one specific choice. This
made it easy to see what people wanted as most of the people wanted the same sort of
thing. There was a very clear winner when it came to a multiple choice question.
– How did you distribute your survey? Give an advantage and a disadvantage
• I shared my survey on my social media e.g. twitter. I sent the link to my survey personally to
some people that I knew would answer the questions for me.
• The advantages of using social media to distribute my survey and to get people to get
involved/help is that it is quick as people are all ways on social media and it is a quick way to
get things out into the world and gather information from people you may or may not know.
• The disadvantages are that sometimes it is hard to attract a lot of attention on social media
when just sharing a link because a lot of people just flick through and don’t even bother
clicking on the link or stopping to fully read the link.