The researcher conducted product research, questionnaires, and interviews to understand audiences for a fashion magazine. Product research provided examples of outfits and photography styles but questionnaires lacked detail. Interviews allowed understanding different opinions on branding and trends. Responses were mixed, with some preferring affordable clothing and others branded styles. The survey was distributed in lessons for a quick response, but comments made decisions difficult. Overall, the methods provided audience insights but responses lacked consistency.

1. Research
Aria Ghorbani

2. Existing Product
This jacket was like the jacket I
designed a few months ago.
The jacket I made looked like a
shell jacket. This is so you will
not get wet and will protect
you from fast winds. The close-
up image of the jacket was
done to show off the tri-ferg
logo. This is good because it
shows branding. The way it is
shown is from a bird eye view.
It shows the front of the jacket
and it’s logo. And the design
style is done like a wind
breaker jacket. Its on the right
hand side as a layout as a
convention.

3. Existing Product
This track jacket is designed to
look casual but also keep you
warm in cold conditions. This is
good because it keeps the person
hot but at a good temperature. It
also is designed to make it for
people who want to exercise in it.
In the era of the early 1990 to
early 2000 people with low
income jobs in poor areas would
wear tracksuits. This is because
they want to look like they are
part of a uniform but don’t wear
the same brands put tracksuits.

4. Existing Product
The image is a run way image what's
taken from the front. This picture shows
a actor wearing a Gucci suit what has
flower print. This a new suit design most
people wouldn't wear what makes it
unique. The lights are focused on the
model. The effect is that its eye catching
and splits from the background to the
the model wearing the suit. Also the
pattern on his suits what identity's with
floral patterns. Also there are other
accessories like glasses and slick back
hair to show off his face.

5. Existing Product
The image is taken in a studio what
has white background with his
reflection in the background. The
location Is in a studio. They focus
the picture of mc hammer. The
costume he wears is baggy pants a
big chain and smart shoes. It uses
colours represent money and power.
It would appeal to young audience
because they like those type of
bright gold rich colours. And want to
appeal to it.

6. Research Analysis
• What common features do the researched
products have?
-they all have something to do with clothing. And
they also show angles and perspectives of how it
looked.
• What aspects of the research will you include
within your on work?
- I will include how the camera take the photos of
the models or clothing and what makes the picture
good.

7. Questionnaire Analysis

8. Audience research
• Observation: it tells me that more males did my survey then females.
• What this says about my audience: That they are creative and cool and like
new clothing designs.
• How will your product appeal to this audience: with my product I have
created new and stylish designs what are outgoing and different. Also the
clothing is available for both genders.

9. Audience research
• Observation: that the people who did my survey follow more celebrity's or
icons what follow trends.
• What this says about my audience: that they want a curtain style to be
shown to them before they wear it.
• How will your product appeal to this audience: it will be sold and appealed
in way that trends start. And also get celebrity's to wear it as well.

10. Audience research
• Observation: That people would spend not as much money on
clothes then other people.
• What this says about my audience: that they prefer buying cheaper
clothing.
• How will your product appeal to this audience: it will be cheap and
affordable.

11. Audience research
• Observation: That the people who did the survey are 16-17.
• What this says about my audience: that they are younger
then 18.
• How will your product appeal to this I audience: I would
make the clothing appear to a younger age group.

12. Audience research
• Observation: that the people who did the survey like different brands.
• What this says about my audience: that they like skateboarding shoes but most of
them what is 50 per cent like running trainers what are more comfortable.
• How will your product appeal to this audience: I will have similar designs to the
brand they like. Not make them to similar but have the same colour bases and
function.

13. Audience research
• Observation: In this survey there was a lot of people who liked different
celebrity's.
• What this says about my audience: that they
• are interested into different celebrity's what's good.
• How will your product appeal to this audience: I will make it appeal to all different
audiences and genre of fashion what links to the peoples celebrity's.

14. Audience research
• Observation: that people who did this survey don’t read film magazines.
• What this says about my audience: that they don’t really read fashion
magazine.
• How will your product appeal to this audience: 20% of people who did this
survey did read fashion magazines. And the other 80% didn't’t even read
a film magazine.

15. Audience research
• Observation: that they didn't’t listen to fashion podcasts.
• What this says about my audience: that they didn't’t really listen to
podcasts.
• How will your product appeal to this audience: 100% of the people
who did this survey didn't’t even listen to a fashion magazine.

16. Audience research
• Observation: that people who have different hobby's and enjoy different
stuff to do in there free time.
• What this says about my audience: that they are unique and different
from other people.
• How will your product appeal to this audience: ill make it attract people to
read it with add there hobby's into street wear and everyday clothing.

17. Interviews

18. Interview 1
• Why do you wear branding clothing then just clothing what's not
branded?
I like the style of certain branded clothing.
• What clothing brands if you wear a brand do you like to wear?
I like wearing vans and also Fred Perry
• What fashion magazines do you like or if you don’t read a fashion
magazine what magazines to you read?
I enjoy reading paqTV because it has interesting content for the reader.
• what type of images would you like to see?
I would like to see old fashioned clothing designs will a mix of modern
designs.
• What type of feature would you like to see?
I would like you to include Ed sheeran.

19. Interview 1
• Observation: this says that my audience is into casual
clothing and is also into a winder rang of modern
design of clothing what is more mainstream.
• What this says about my audience: That they have
interest in different celebrity's and they have no
problem with liking old fashion and new fashion.
• How will your product appeal to this audience: I will
make it include Ed Sheeran and also make it contrast
from old fashion styles and new modern
interpretations of fashion.

20. Interview 2
• Why do you wear branding clothing then just clothing what's not
branded?
– I don’t prefer branded over non branded, I like both. What attracts me
is the style, price and colour. It doesn’t have a famous brand on it.
• What clothing brands if you wear a brand do you like to wear?
– I like to wear Adidas, H&M, New Look and Topshop.
• What fashion magazines do you like or if you don’t read a fashion
magazine what magazines to you read?
– Vogue and Elle.
• What type of images would you like to see?
– Pastel colours, I like to see fashion shows, I like to see the whole outfit
from head to toe.
• What type of feature would you like to see?
– I would like to see tips about fashion and styles. I would like
information on new trends. I also would like to see celebrity interviews
about Beyoncé.

21. Interview 2
• Observation: that this person doesn't mind the
branding but dose want the price to be affordable and
look good to wear and not be uncomfortable.
• What this says about my audience: this says they don’t
really mind having branded clothing. in my magazine I
would have few clothes shown in it at higher prices.
But however I would also show cheap clothing what's
new and trendy for people to wear at an affordable
price.
• How will your product appeal to this audience: I will
include celebrity's people want and talk about what
they are wearing in the magazine.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-19 • New appealing clothing what looks nice to
wear for that age range.
Gender
Male and female • I choose male and female because it
appeals to them. Like t-shirts and jackets.
Psychographic
emulator • My magazine belongs to a group of
achievers who want to appear better. This
makes them look better and belong to a
certain social group.
Social Status
Middle class • I made it middle class so all people can read
it then keep it in certain class.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– The product was good because I was able to get the bases of my magazine
and what I wanted to do it about. It was also good to talk about
someone's outfit and looking into detail with it.
– Questionnaires
– The questioners was okay it gave me like a good idea of what to do.
However the answers I got was not in detail enough what was bad a bit
because I couldn't right anything about it in my observation.
– Interviews
– The interviews was okay for me. This is because I could get other people
responses and it would really open me up to other peoples opinions.

25. Research Evaluation
– What sort of a response did you get?
It was a mixed response. This was due to people who hade different ideas of
what they liked about fashion and what branding. A few people liked it to be
cheap clothing. And others wanted it to be branded clothing what looks more
abstract.
– How did you distribute your survey? Give an advantage and a disadvantage
With my survey one of the advantages I had was that I was able to get good
results from it what made it better for me to my work and find what the people
who did my survey. However one disadvantage is that it was hard to make a
decision on what I wanted to do with my work because their was loads of other
comments.
– I gave it to people in my lesson so they could do it and get a response back.
This made it more quicker to distribute. This got my result quicker what was
good for me.