The document summarizes research conducted to develop an e-book for children. It includes research of existing products, analysis of common features, a questionnaire to understand the target audience, and interviews. The research covered topics like preferred genres, use of images vs text, gender representation, and reading locations. Strengths included understanding what appeals to readers, while weaknesses were not getting responses from all demographics. The research provided insights into tailoring the e-book to attract a broad audience.

1. Research
April-Wimmer

2. https://freekidsbooks.org/vi
ew/304
Existing Product
http://openebooks.net/
http://www.ebooks.com/
https://www.getepic.com/?gclid=CNGokIz4h9
ACFUI6GwodA4YO2A
http://landers.bookbub.com/covers/?source=g
acatkids1_uk_exact1&region=uk&gclid=CIaiscr
4h9ACFQEA0wodD98LtQ

3. Existing Product
We can see the design is simple yet
informative
The writing is always
on the left hand side
making it easier to
follow

4. Research Analysis
• What common features do the researched
products have?
– It is an E-book
– There is a drawing on every page
– Not a lot of writing
• What aspects of the research will you include
within your on work?
• Small amount of writing on each page
• Bold and informative pictures

5. Questionnaire Analysis

6. Audience research
• Observation: Fantasy and Adventure are the main type of story
• What this says about my audience: It shows that my audience Like a
book with adventure and Fantasy and still a bit of romance and
friendships
• How will your product appeal to this audience: I will make sure my
product has all of the genres

7. Audience research
• Observation: Both is the Top answer
• What this says about my audience: This shows my audience
would like to see a story of both girls and boys
• How will your product appeal to this audience: My story
will have gender equality.

8. Audience research
• Observation: Yes people like more pictures
• What this says about my audience: They prefer lots of
pictures with some writing
• How will your product appeal to this audience: Ill make
sure I have pictures and text

9. Audience research
• Observation: Over 12 but not yet 18
• What this says about my audience: We can see people
are over 12 but still under 18
• How will your product appeal to this audience: Ill make
sure the content covers all catagories

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Audience research
• Observation: At home
• What this says about my audience: We see some
people like to read at home but some others prefer to
read in either class, anywhere, Coffee shops.
• How will your product appeal to this audience: ****

12. Audience research
• Observation: Paper back
• What this says about my audience: This shows my audience
like Paper backs and hardbacks more than online
• How will your product appeal to this audience: It is an E-
book but can be made into an actual book

13. Audience research
• Observation: Book shop
• What this says about my audience: They prefer to use a
book shop or a library
• How will your product appeal to this audience: ****

14. Audience research
• Observation: Book
• What this says about my audience: They
• How will your product appeal to this audience:

15. Audience research
• Observation: English
• What this says about my audience: They read in English
but some others prefer other languages
• How will your product appeal to this audience: I can
make sure it can be read in different languages

16. Interviews

17. Interview 1
 Do you like stories about Animals? If so why?
 Sometimes, I like to watch or TV movie.
 Do you like fun Stories?
 Of course, I love all stories about funny/joke story.
 Who is your Favourite Author?
 Honest, I never use know all authors.
 Do you prefer to read or watch TV?
 Watch TV.
 Why do you prefer to read or watch TV
 Because TV had lots of moving, sounds and different
colourful.

18. Interview 1
• Observation: they enjoy TV and Funny story
lines
• What this says about my audience: They
Watch a lot of TV
• How will your product appeal to this
audience: I will try and have comic elements
and references to TV shows

19. Interview 2
 Do you like stories about Animals? If so why?
 Yes as long as there’s a comic element because I don’t like
stories where animals are suffering
 Do you like fun Stories?
 Yes, short ones
 Who is your Favourite Author?
 Chiamanda Ngozi
 Do you prefer to read or watch TV?
 Read
 Why do you prefer to read or watch TV?
 I enjoy reading fictional books but I like getting facts from
TV.

20. Interview 2
• Observation: short stories, comic element
• What this says about my audience: They like
stories about animals and fun short stories
and know exotic authors
• How will your product appeal to this
audience: Ill try adding comic elements and
animals

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-18 • Story lines that will appeal to them
• Pictures for age range
Gender
Male and female • Male and Female characters
• Storylines will appeal to both
Psychographic
Balanced • Equal on everything so the messages in my
ebook will be concepts of success but
related to benefitting mankind.
Social Status
All status’s but
mainly middle -
upper
• lower status may not be able to access as a
device is needed
• The content will appeal to all

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• It is good to see other ideas and similarities
– Questionnaires
• It was good to get other peoples choices from the multiple choice
question
– Interviews
• The questions are more detailed which help you adapt your ideas
and you then can see what to put in your story to appeal to all
types of people and their intrests

24. Research Evaluation
– What sort of a response did you get?
I got a good and detailed responses
– How did you distribute your survey? Give an advantage and a disadvantage
This helped me see other peoples ideas and what sort of thing they look for in a
story