1. Working Title: Coca-Cola Advergame
What is it called? This can change if you think of something better later
Target Platform: Steam, Facebook
What media platform/platforms would you release the product on?
Genre: Advertising Game
What sort of a media product is it?
Language / Territories I would release it in all countries as it will be suitable worldwide. No
cultures or beliefs are going to be offended as I haven’t added anything that may be of
offence to people.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: My product is about Coca-Cola, The way
it works is abit like snake! The snake starts on the board until the Coca-Cola can appears.
When it appears, the snake starts to follow the Coca-Cola can until it traps it and has a
drink. After you catch the can you win the game. The main message is everyone loves Coca -
Cola.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Extraordinary
Sum up your product in one sentence
Style (similar products and graphical style): My product is similar to that of the game Snake
that used to be on old Nokia phones. I used Snake because I used to love playing it as a
child. Snake wasalways pixelated which is similar to mine. The difference is that Chupa -
Chups advergame is better as it has been done by professionals.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: suitable for all ages, male and female, My product will appeal to this person
because it is a fun game to play and you will have so much fun that you won’t want to stop.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
