Eco-Friendly Interior Design: Tips for sustainable living
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1. Working Title:
What is it called? This can change if you think of something better later
Coca-Cola
Target Platform:
What media platform/platforms would you release the product on?
Radio
Genre:
What sort of a media product is it?
Audio / advertisement
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Wherever Coca-Cola has a wide distribution.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
To promote a festive release in line with the general aesthetic of Halloween.
One Line SalesPitch:
Sum up your product in one sentence
Refresh Your fear this Halloween!
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Mainly inspired via the Halloween posters produced officially by Coca-Cola
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your product appeal to this person?
Largely both the childhood and adult population, ranging from all classes.
2. Legal & Ethical Considerations:
I will not include any offensive material or restrict younger audiences engaging with it. It will not
show any social groups/religions/ethnicities so they can’t be offended as the sounds, motion or
visuals will not be upsetting. I will not use characters/names/logos of existing ones and they will be
sufficiently different from existing ones to not get sued for copyright infringement by coming up with
original content and names.
