p1

1. Working Title: Coca Cola Fest
What is it called? This can change if you think of something better later
Target Platform: Radio
What media platform/platforms would you release the product on?
Genre: Advertising
What sort of a media product is it?
Language / Territories English
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: set in a festival where a band is playing
and the guitarist is playing it wrong then he gets coke and is now good at guitar
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Stay hydrated this festival season with Coca Cola
Sum up your product in one sentence
Style (similar products and graphical style): It is based on a festival advert
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: Teens to adults
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: non-ethical or illegal activities
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?