This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.

1. Introduction to Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929

5. Conversations

6. Traditional Marketing Doesn’t Work Well in Conversations

7. Voices are Amplified

8. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

10. Brands Don’t Have Control People Do

11. A Little Overwhelming

14. Why Does it Matter?

15. Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.

16. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

17. “ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman

20. 89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

22. Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue

23. By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.

24. In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble

26. Who Is Talking About You?

27. Where is the Voice of the Brand ?

29. Lets talk about the #1 Social Media network in the world

36. Can your customers find you?

39. Become a Thought Leader

40. Questions? Krista Neher @kristaneher [email_address] 513-702-7929