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Social Media                Krista Neher         CEO – Boot Camp Digital       krista@bootcampdigital.com                 ...
About Me           3
About Me           3
About Me           3
About Me           3
About Me           3
What is social media?                        4
Social Media isn’t Really New       Social         +       Media                            5
6
Social Drives Decisions                          7
Social Drives Decisions                          7
We Trust 2 Things: People we knowand people we don’t know. Not ads.                              8
9
Attention is Shifting to Digital                               10
Stage 1 of social mediawas collecting people.                      11
Stage 2 is doingsomething with     them.                   12
"Its not enough to be satisfied that     your school is on Facebook,                                 13
14
The Problem with Social Media Plans?                               15
16
Today consumers want it when, where and           how they want it.                                17
1818
How Colleges are Using Social Media Helping alumni find jobs Collaborating and connecting with  students Communicating ...
"Its like reading a text message from my mom. Itscreams that I didnt do my                          20
21
2222
2323
2424
A Little Overwhelming                 25
26
Field Guide To Social Media                              27
Publishing             28
People are Information Hungry.      Got Useful Content To Share?Publishing is when you share information with  others by p...
Email Newsletter Constant Contact Create a free one in 20 mins Still a preferred communication method                  ...
Webinar Pre-scheduled   virtual event People call in and can view your  powerpoint or computer screen on their  computer...
Webinars           32
Ebook and Whitepaper Digitalwritten information on a subject Typically a comprehensive overview of a  subject. 8 – 20 p...
Video Sharing Sharing  video is very powerful For search engines and as a way to  connect Production quality doesn’t ha...
YouTube Channel                  35
You Tube Free to create an account and upload  videos Can create a customized channel Ranks well in search engines Pos...
Showcase Your Product• 3 months after video  launch had sold over  $130k (which was the  annual projection)• Global distri...
38
39
40
BloggingWhat is a blog and how does it            work?                                 41
Blogs        42
43
“Blogs represent the best chance   for companies to inform the          conversation.”         Richard Edelman        Pres...
You Can Create a Blog for Free in      Less than 5 Minutes          Wordpress.com           Blogger.com           Typepad....
Corporate Blogs Range from Well Read   to Not Read (and the size of the                                46
47
Corporate Blogs Range from Well Read   to Not Read (and the size of the      company doesn’t matter).                     ...
49
50
51
Key To Success Create       content once and find multiple channels                                    52
Sharing          53
Share Interesting Content Photos Videos PDFs SlideShows News    (blog posts) Music      Encourage others to share   ...
Ask Your Customers to Share their           Photos….                               55
56
Slideshare.net Allows you to share slide shows online Free to use and can have great reach Can transport to blog, faceb...
58
News Sharing Popular  strategy for syndicating content  and driving views to websites Digg.com   News  site popular wit...
Make Your Content Sharable                             60
Social Networks            61
The #1 SocialMedia network           62
Facebook Growth 800 million active users 50% login every day The fastest growing demographic:! 35 years old and older  ...
Facebook Engagement Average  user has 130 friends on the site Average user is connected to over 80  groups, pages and ev...
65
Facebook is where….. You   find people you went to high school  with You stay connected with people in your  life You s...
Pages   “only the    official    representativ    e of an artist,    business, or    brand may    create a    Facebook   ...
68
69
70
71
Features Indexed  in search Multiple Admins Analyze traffic No Limits to # of fans Email fans Appear as notification...
Groups   Anyone can    create a    group                          73
Features Anyone  can contribute to discussion No Multi-media Send messages to all members Pick a great name Get loyal...
75
76
Fa ceb ook  Ads         77
78
Your Digital Rolodex  and Professional      Network                  79
What Can You DO on LinkedIn?1.   Stay Connected2.   Build New Connections3.   Join Relevant Groups4.   Post in the Q&A5.  ...
Commit to 5 – 10 mins a day Update  your status Answer a question Post to a group Add connections Update your profile...
How Businesses use LinkedIn Business Development – find and connect with  people Sales – find prospects in your network...
Microblogs         83
What are    you Doing?       Broadcast       Connect                   84
 13% of Americans use Twitter (up 5% from 2009)               85
What is interesting or remarkablein your life that you want to share?  News  Events  Plans  Thoughts  Ideas  Stories...
87
BUT – Lots of people “Don’t get it”                                 88
89
90
"Congrats and welcome to our Big          Blue family."  Sent by University of Kentucky to         accepted students      ...
92
Co-Creation          93
Co-Creation              94
95
Discussion & Review              96
Influences Purchases                       97
98
Discussion Sites There  are discussion sites for almost any  subject area Go to big-boards.com to find discussion  forum...
Public Relations             100
Public Relations is Changing More  about the public Influencers are more than traditional  press:   Bloggers   Twitter...
Social News Release                      102
Mobile         103
Future of Foursquare Data opportunities Category information Behavior-based  marketing and  incentives                 ...
Field Guide To Social Media                              105
106
107
108
109
110
ONLY    14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS.             NIELSEN “TRU...
Join me at theReception for my   Book Signing          Krista Neher         @kristaneherKrista@bootcampdigital        513-...
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How Higher Education can Use Social Media

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Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.

This presentation shows how higher education can use social media to connect with constituents online.

It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.

Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com

Published in: Business, Technology

How Higher Education can Use Social Media

  1. 1. 1
  2. 2. Social Media Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher 2
  3. 3. About Me 3
  4. 4. About Me 3
  5. 5. About Me 3
  6. 6. About Me 3
  7. 7. About Me 3
  8. 8. What is social media? 4
  9. 9. Social Media isn’t Really New Social + Media 5
  10. 10. 6
  11. 11. Social Drives Decisions 7
  12. 12. Social Drives Decisions 7
  13. 13. We Trust 2 Things: People we knowand people we don’t know. Not ads. 8
  14. 14. 9
  15. 15. Attention is Shifting to Digital 10
  16. 16. Stage 1 of social mediawas collecting people. 11
  17. 17. Stage 2 is doingsomething with them. 12
  18. 18. "Its not enough to be satisfied that your school is on Facebook, 13
  19. 19. 14
  20. 20. The Problem with Social Media Plans? 15
  21. 21. 16
  22. 22. Today consumers want it when, where and how they want it. 17
  23. 23. 1818
  24. 24. How Colleges are Using Social Media Helping alumni find jobs Collaborating and connecting with students Communicating with prospective students Fundraising Connecting with alumni Sharing information 19
  25. 25. "Its like reading a text message from my mom. Itscreams that I didnt do my 20
  26. 26. 21
  27. 27. 2222
  28. 28. 2323
  29. 29. 2424
  30. 30. A Little Overwhelming 25
  31. 31. 26
  32. 32. Field Guide To Social Media 27
  33. 33. Publishing 28
  34. 34. People are Information Hungry. Got Useful Content To Share?Publishing is when you share information with others by posting it online. The information can take many different forms. They key to success is the CONTENT. Blog Email Newsletter Webinar Ebook Whitepaper Podcast Live Chat 29
  35. 35. Email Newsletter Constant Contact Create a free one in 20 mins Still a preferred communication method 30
  36. 36. Webinar Pre-scheduled virtual event People call in and can view your powerpoint or computer screen on their computer Live and recorded Can have Q&A, take polls, ask questions, etc 31
  37. 37. Webinars 32
  38. 38. Ebook and Whitepaper Digitalwritten information on a subject Typically a comprehensive overview of a subject. 8 – 20 pages long (depending) Available via download 33
  39. 39. Video Sharing Sharing video is very powerful For search engines and as a way to connect Production quality doesn’t have to be as high as television A flip cam (<$200) will record great quality videos More engaging way to share your mesage 34
  40. 40. YouTube Channel 35
  41. 41. You Tube Free to create an account and upload videos Can create a customized channel Ranks well in search engines Posting it isn’t enough – you need a plan to build views 36
  42. 42. Showcase Your Product• 3 months after video launch had sold over $130k (which was the annual projection)• Global distribution offers• YouTube referrals account for over 45% of all referrals to their site• 50% convert to a sale who come from YouTube vs. 10% from other sources• “It changed my company over night” 37
  43. 43. 38
  44. 44. 39
  45. 45. 40
  46. 46. BloggingWhat is a blog and how does it work? 41
  47. 47. Blogs 42
  48. 48. 43
  49. 49. “Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman 44
  50. 50. You Can Create a Blog for Free in Less than 5 Minutes Wordpress.com Blogger.com Typepad.com 45
  51. 51. Corporate Blogs Range from Well Read to Not Read (and the size of the 46
  52. 52. 47
  53. 53. Corporate Blogs Range from Well Read to Not Read (and the size of the company doesn’t matter). 48
  54. 54. 49
  55. 55. 50
  56. 56. 51
  57. 57. Key To Success Create content once and find multiple channels 52
  58. 58. Sharing 53
  59. 59. Share Interesting Content Photos Videos PDFs SlideShows News (blog posts) Music Encourage others to share 54
  60. 60. Ask Your Customers to Share their Photos…. 55
  61. 61. 56
  62. 62. Slideshare.net Allows you to share slide shows online Free to use and can have great reach Can transport to blog, facebook, etc Shows that you are a thought leader on a subject In 2009, I shared 11 slide shows and received over 10,000 views. Beware of copyright issues. 57
  63. 63. 58
  64. 64. News Sharing Popular strategy for syndicating content and driving views to websites Digg.com  News site popular with young males  News articles are submitted and can be voted up or down  Front page is based on votes  Can drive significant traffic 59
  65. 65. Make Your Content Sharable 60
  66. 66. Social Networks 61
  67. 67. The #1 SocialMedia network 62
  68. 68. Facebook Growth 800 million active users 50% login every day The fastest growing demographic:! 35 years old and older 63
  69. 69. Facebook Engagement Average user has 130 friends on the site Average user is connected to over 80 groups, pages and events More than 10 million users become fans of Pages each day 64
  70. 70. 65
  71. 71. Facebook is where….. You find people you went to high school with You stay connected with people in your life You share photos and videos You Connect with people you actually know in real life 66
  72. 72. Pages “only the official representativ e of an artist, business, or brand may create a Facebook Page.” 67
  73. 73. 68
  74. 74. 69
  75. 75. 70
  76. 76. 71
  77. 77. Features Indexed in search Multiple Admins Analyze traffic No Limits to # of fans Email fans Appear as notifications 72
  78. 78. Groups Anyone can create a group 73
  79. 79. Features Anyone can contribute to discussion No Multi-media Send messages to all members Pick a great name Get loyal fans to start discussions 74
  80. 80. 75
  81. 81. 76
  82. 82. Fa ceb ook Ads 77
  83. 83. 78
  84. 84. Your Digital Rolodex and Professional Network 79
  85. 85. What Can You DO on LinkedIn?1. Stay Connected2. Build New Connections3. Join Relevant Groups4. Post in the Q&A5. Search for specific people/attributes6. Expand your network (carefully) 80
  86. 86. Commit to 5 – 10 mins a day Update your status Answer a question Post to a group Add connections Update your profile Recommend a co-worker Request recommendations 81
  87. 87. How Businesses use LinkedIn Business Development – find and connect with people Sales – find prospects in your network Recruiting – post jobs and research candidates Partnerships – find organizations to partner with Marketing – position your company or employees as experts Marketing – build awareness for your company and employees Sales – Create company pages with products 82
  88. 88. Microblogs 83
  89. 89. What are you Doing? Broadcast Connect 84
  90. 90.  13% of Americans use Twitter (up 5% from 2009) 85
  91. 91. What is interesting or remarkablein your life that you want to share? News Events Plans Thoughts Ideas Stories Funny stuff Websites Resources Recommendations 86
  92. 92. 87
  93. 93. BUT – Lots of people “Don’t get it” 88
  94. 94. 89
  95. 95. 90
  96. 96. "Congrats and welcome to our Big Blue family." Sent by University of Kentucky to accepted students 91
  97. 97. 92
  98. 98. Co-Creation 93
  99. 99. Co-Creation 94
  100. 100. 95
  101. 101. Discussion & Review 96
  102. 102. Influences Purchases 97
  103. 103. 98
  104. 104. Discussion Sites There are discussion sites for almost any subject area Go to big-boards.com to find discussion forums People talk about what they are interested in or want to learn about Way to get detailed information for big decisions or purchases 99
  105. 105. Public Relations 100
  106. 106. Public Relations is Changing More about the public Influencers are more than traditional press:  Bloggers  Twitter  Facebook  Word-of-mouth News stories sometimes start on the web Influencers are everywhere Long-tail PR 101
  107. 107. Social News Release 102
  108. 108. Mobile 103
  109. 109. Future of Foursquare Data opportunities Category information Behavior-based marketing and incentives 104
  110. 110. Field Guide To Social Media 105
  111. 111. 106
  112. 112. 107
  113. 113. 108
  114. 114. 109
  115. 115. 110
  116. 116. ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 111
  117. 117. Join me at theReception for my Book Signing Krista Neher @kristaneherKrista@bootcampdigital 513-702-7929 112
  118. 118. 113

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