This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Social Media For Realtors - Social Media and Real Estate w/ Sebastian RuskSebastian Rusk
This is a presentation given by Sebastian Rusk to group of Miami based Real Estate Professionals.
In this presentation you'll learn about Social Media For Realtors - Social Media and Real Estate w/ Sebastian Rusk
Need a Social Media Speaker for your next event? http://SebastianRusk.com
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Social Media For Realtors - Social Media and Real Estate w/ Sebastian RuskSebastian Rusk
This is a presentation given by Sebastian Rusk to group of Miami based Real Estate Professionals.
In this presentation you'll learn about Social Media For Realtors - Social Media and Real Estate w/ Sebastian Rusk
Need a Social Media Speaker for your next event? http://SebastianRusk.com
14 Actionable Real Estate Social Media Marketing Tips And TacticsEasy Agent Pro
Looking to do social media marketing better as a realtor?
These 14 tips and tactics will help you out-market your competition. You'll find information about Facebook, Pinterest, Twitter, and more.
Simply click the slide that interests you and learn how to dominate your local market.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
BizzyWeb Presents: Online Marketing Basics for 2014Dave Meyer
BizzyWeb presents Online Marketing 2014, an overview of everything you need to know about marketing on the Web and Social Media. We cover Web and SEO basics, Facebook, LinkedIn, Twitter, Google Plus, Pinterest and tips for online security and how to set a fantastic strategy that works for you! When you're done you'll know how to Generate Buzz Without Getting Stung.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Learn how to move your clients from filling out Seller disclosure forms with pen and paper to an online environment where they can attach initials and signature as well. HER Realtors utilizes rDocs for our agents' paperless transaction solution. The agent sends the standard disclosure forms through eSign to the Seller to complete and sign, then the system delivers the documents to the agent's dashboard and stores them with other documents pertaining to the transaction. Agents can share documents from their dashboard and have them reviewed electronically without printing.
Real estate agents control their businesses by determining their goals and how they will achieve them. Here are some considerations to keep in mind when embarking on a real estate career.
Open houses can be a great way to market a property and meet potential clients. These questions will set you on the right path to a successful open house event. From the recent HER Realtors Regional Meetings in May, 2014 that included a panel of real estate agents talking about best practices.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
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8. Social Capital
• Why “social media”?
• Jokes
• Capital
• How does social media fit into
this? (hint: everything on the
Web is written down)
9. Marketing
Compare:
Online Offline
Blog Post Newsletter
Flickr Mail photos
Podcasts Mail a CD
Status message Quick phone call
Friending/Connecting Meeting people at
networking events
10. Inbound Marketing
Most web sites = one to many
broadcast tools (megaphone)
“-nothing on these sites—which
are filled with sales-oriented
messages—compel them to
stay.”
11. Beyond Marketing Listings
• Be a good listener
• RSS feeds
• Commenting
• Asking questions
• Sharing posts, information
Speaking of Real Estate Blogs
(Realtor.org), OAR Daily Buzz, LinkedIn
News, Groups, Answers
12. Beyond Marketing Listings
Establishing Presence
• Business Plan
• How often?
• Why?
–Market presence
–Exposure for sellers’ listings?
–Connect
• Your website is your hub
13. “. . .When you tell the story well,
you’ll get found by people who are
eager to do business with you.”
David Meerman Scott
22. FAQ
Create a list of topics/questions you can
comment on or answer for:
• Buyers
• Sellers
• Homeowners
• Investors
• Remodelers
23. Brainstorming
• What could you create today without
having to research the topic?
• What questions could you answer?
(make a list!)
24. Suggestions for Beginners
• Tell your story
• Participate
• Be open and treat people as you
would like to be treated
• Listen
• Don’t expect quick results
• Block out time
25. More Suggestions
Think beyond the listing photos
and details:
• What are the benefits?
• Use seller testimonials:
Example
• Video of community: Example
• Interview an affiliate
26. Even More Suggestions
• Don’t give up too soon
• Keep it simple
• Don’t overdo or
oversell
• Don’t share just a link
27. Resources
Where do I get material?
• Other agents’ posting, video, photos
(property rights!)
• Creative Commons
• What it is
• Why use it
• How to use it
• Material from Realtor Content Resource
• Share material from other sources (Inman
News, RIS Media, OAR blog, etc.)
28. Resources
Creating your own content
• Video, photos (Videolicious, Haiku
Deck, Canva)
• Marketing pieces you create
• Writing
– Blogs
– Twitter
– Facebook
– Other sites
29.
30. What if?
• Focused on one
• Got the word out
• Shared remarkable content
• Built relationships
Editor's Notes
89% of all home buyers start their search online (NAR)
88% of home buyers who used the internet to search for a home purchased through a real estate agent vs 71 % who did not use internet (NAR)
51% of home buyers looking at videos of homes use YouTube (Google)
Agents who engage in social media are three times more effective than those who do not and earn three times more in gross commissions (Inman)
What if I could show you how to build relationships online and nurture your prospects to become leads and clients, would that be of value to you?
Just in case you wondered . . .
Jokes
Favors
Captial definition: “any form of wealth capable of being employed in the production of more wealth.”
Compare these traditional, offline marketing techniques to social networking online
Why?
Establishing Presence
What do I do? Business Plan for Social Media
Rationale
Implementation steps: How much time and effort?
How often do I do it?
Getting the message out
Tracking the response
Why do I do it? What do I hope to achieve?
Market presence (establish, maintain, or expand upon)
Exposure for sellers’ listings?
Give consumers another way to connect to you.
Always point people back to information on your website. This is the hub of your wheel, social media are the spokes.
Need a LinkedIn Premium account to be able to participate in LinkedIn ProFinder.
Raj Qsar: Video tells a story, connects home with lifestyle.
Give examples of each.
Create a list of topics and questions you can comment on or answer
Just getting started? Advice
Tell your story—that’s what people respond to
Participate—follow up quickly to comments
Be open and treat people as you would like to be treated (builds trust, and social media is all about building relationships)
Listen
Don’t expect quick results—nurture your community
Block out time every day of the week or several days of the week for several months to work on social media
Benefits of working with you, working with the brokerage.
Personality!
Demonstrate Videolicious and Haiku Deck.
You, too, can be a social media guru!
Challenge
Story of photo posted.
Send out ships: Where does the phrase “I’m waiting for my ship to come in” come from? (Tell story). Send out ships every day. You never know when your ship will come in and your fortune will be made.