20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind

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Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind "

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20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind

  1. 1. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business BehindNAWBO San Diego<br />Angie A. Swartz <br />March 16, 2011<br />
  2. 2. Hope for Japan<br /><ul><li>A moment of reflection
  3. 3. Who’s affected in your network?
  4. 4. What can you do?
  5. 5. What if…?
  6. 6. … you could only do business with the people in this room?
  7. 7. …your communication was limited to social media sites?</li></li></ul><li>Social Media=Social & Business Change? <br />”Visiting Facebook Headquarters was surreal. The employees are a group of people without ego genuinely interested in how to help the planet through connection.”<br />1. Define your heartfelt social and world goals in writing. <br />
  8. 8. Does your BRAND message convey the BEST version of YOU?<br /><ul><li>What is your unique contribution to the world?
  9. 9. Your authentic self serves you best in business.
  10. 10. What shines through in marketing to make you stand out?
  11. 11. YOU are key in differentiating your business.
  12. 12. Example: Old Spice Guy </li></ul>2. Create a picture of how all parts of YOU interrelate to your business. <br />3. Write a one page description of YOU & your online personality.<br />
  13. 13. Define & Express Your Business Clearly<br /><ul><li>Two types of competition (Porter):
  14. 14. Cost-Big Companies
  15. 15. Differentiation-Smaller Companies
  16. 16. A small fish competes by being different and special.
  17. 17. Differentiation is the Key
  18. 18. How are you different?
  19. 19. Everyone is!
  20. 20. You don’t have to do something new—just better!
  21. 21. Social Media can be your voice.</li></ul>4. Write a “media one pager “about your business. <br />5. Use this and your YOU description as the foundation for all communications.<br />
  22. 22. Be Known as Resource in Your Field<br /><ul><li>Be known online and offline
  23. 23. As an expert
  24. 24. As a resource
  25. 25. As a giver
  26. 26. Volunteer to be the resource.
  27. 27. Example: Rhonda Porter</li></ul> @mortgageporter<br />Make a list ways you are already an expert, a giver, a resource. <br />Use this list to prepare content to be shared online .<br /> Make a weekly appointment to give , help and advise online.<br />
  28. 28. Do You Already Know Everyone You Need to Know?<br />Are you honoring the networks you already have?<br />Develop deeper relationships with your existing networks online and in person.<br />Team with social media users. Support and learn from them. Have fun!<br />Teach friends what you learn & learn from them.<br />
  29. 29. Understand how Social Media Works<br />Learn how social media works via classes, webinars, books, blogs. Know that it’s complicated.<br />Collaborate with an expert to help you. Stay focused on your core competencies.<br />
  30. 30. Learning Resources<br />Blogs, Training, Webinars<br />Mashable<br />Alltop<br />Social Media Examiner<br />TechCrunch<br />Fast Company<br />CopyBlogger<br />SpinSucks<br />Problogger<br />ChrisBrogan<br />Harvard Business Review<br />Duct Tape Marketing<br />Books<br />See my LinkedIn Profile but start with Crush It!<br />www.twitter.com/AngieSwartz<br />
  31. 31. Be a User!<br /><ul><li>Use the Big 5.
  32. 32. Use Niche Networks.
  33. 33. Listen to what people say about you.
  34. 34. Know your Competition.
  35. 35. Get a Smartphone!!
  36. 36. Develop Confidence.
  37. 37. Don’t be afraid to try or ask.
  38. 38. Interact with super users and experts</li></li></ul><li>Understand How Social Media Performs Poorly<br /><ul><li>As a push marketing tool
  39. 39. On auto pilot
  40. 40. Without responding
  41. 41. When you are absent from the effort
  42. 42. Without a cultural shift
  43. 43. With uninformed employee teams</li></ul>Time & Money Wasters<br />Interaction with everyone that starts a conversation with you.<br />Avoid the temptation to link everything together as a strategy.<br />Make sure to train all employees and use social media as a company approach.<br />
  44. 44. Embrace Change<br /><ul><li>Marketing has changed forever.
  45. 45. Social Media is expected.
  46. 46. 90+ Million People in the Computer Savvy Generation
  47. 47. Disruptive Technologies
  48. 48. Facebook-always
  49. 49. LinkedIn Today
  50. 50. Quora
  51. 51. Video & Twitter Everywhere
  52. 52. Intuitive/Social Search
  53. 53. Mobile Everything
  54. 54. QR Codes
  55. 55. Digital Thumbprints
  56. 56. Less Search/LBS-Data Finds You
  57. 57. Gaming is BIG Business
  58. 58. Pop-Ups
  59. 59. LBS Maturity with $$ Credits
  60. 60. Technology as Fashion
  61. 61. Augmented Reality</li></ul>Embrace Change and identify sources to stay informed about new technology.<br />
  62. 62. Simplify Everything<br />Plan ahead. Create Editorial Calendars to make posting your content routine.<br />Write really GREAT content. Reuse and repurpose everything.<br /> Measure everything and adjust as you go. It’s never static! <br />
  63. 63. How Do I Make Money?<br />
  64. 64. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind<br />Define your heartfelt social and world goals. <br />Create a picture of how all parts of YOU interrelate to your business. <br />Write a one page description of YOU & your online personality.<br />Create a “media one pager”. <br />Use 1-4 as the foundation for all communications. <br />Make a list ways you are already an expert, a giver, a resource. <br />Prepare content to be shared online .<br />Schedule a weekly appointment to give, help and advise online. <br />Develop deeper relationships with your existing networks online and in person.<br />Team with social media users. Support and learn from them. Have fun!<br />www.twitter.com/AngieSwartz<br />
  65. 65. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind<br />Teach friends what you learn & learn from them. <br />Learn via classes, webinars, books, blogs. <br />Collaborate with an expert to help you. Stay focused on your core competencies. <br />Be a User! <br />Interaction with everyone that starts a conversation with you.<br />Avoid the temptation to link everything together as a strategy.<br />Train all employees and use social media as a company approach. <br />Embrace change and identify sources to stay informed about new technology.<br />Plan ahead. Create Editorial Calendars to make posting your content routine.<br />Write really GREAT content. Reuse and repurpose everything.<br /> Measure everything and adjust as you go. It’s never static! <br />www.twitter.com/AngieSwartz<br />
  66. 66. Questions?<br />Angie A. Swartz <br />Square Martini Media<br />619.890.6274<br />Private Group Training <br />Corporate Training<br /> Consulting<br />Speaking<br />www.SquareMartiniMedia.com<br />

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