SlideShare a Scribd company logo
Visual 
Marketing 
1 
Krista 
Neher 
@KristaNeher 
CEO Boot 
Camp Digital
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital 
2 
About Me.....
A picture is 
actually 
worth 60,000 
words. 3 
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
We do Business with 
people we: 
KNOW 
LIKE 
TRUST 
How are you building 
these? 
6
What they tell you it looks like....
What it actually looks like....
5% - 7% 
increase in 
conversion 
rates 
After 
interacting 
with real 
persons 
photos 2x - 
3x higher 
conversion 9
10
11
12
13
14
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
16
Pinterest 
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
Facebook 
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
LinkedIn 
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
Bottom Line: 
 If you want your content to travel across 
the web, you NEED an image strategy 
Good images = more traffic 
Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital
22
23
24
Pinterest 
25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
26 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
27
28
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
It doesn’t have to be extra work. 
30
31 
Start with Strategy.
THANK YOU! 
Connect with me online. 
Krista Neher 
@kristaneher 
Krista@bootcampdigital 
513-702-7929 
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

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