Boot Camp Digital (www.bootcampdigital.com) a leading provider of social media training brings you a free special report on How Businesses are Using Google+.
Learn how to use Google+ to market your busiess.
Quick overview of Google Plus, including its history and increasing membership.
Learn why your organization needs to be on Google Plus. Understand the concepts of "Google Search Plus Your World" and "authorship".
Why your target audience will be on Google Plus and how you can get started. Pick up some tips and tricks from successful brands and from SiteLab's search and social media experts.
This month, we're giving you an overview of Google+. A lot of our clients have been asking what it's all about so we're telling how you can get more out of it.
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, brands should be aware of privacy issues as Google mines user data on Google+ for targeted advertising.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, Google+ must address privacy concerns over how user data may be used.
Whilst Google+ is still only in beta stage, it is also one of the most hyped products of today – preparing to compete with the market leading Facebook.
But is it likely Google will succeed in convincing hundreds of millions of people who are already using Facebook to migrate to Google+? Or the 100 million who are already using LinkedIn?
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Google launched its social network Google+ on July 7th to a small group of testers. In less than 3 weeks, it already had over 10 million users. Google+ is Google's most important new service since Search and is key to their business strategy. It will provide Google with more user data and become the core of Google's services by integrating social features. While historically focused on utility, Google+ positions Google to provide advertisers with more robust user profiles through social data to improve ad targeting. This poses a threat to Facebook's leadership in social networking.
Quick overview of Google Plus, including its history and increasing membership.
Learn why your organization needs to be on Google Plus. Understand the concepts of "Google Search Plus Your World" and "authorship".
Why your target audience will be on Google Plus and how you can get started. Pick up some tips and tricks from successful brands and from SiteLab's search and social media experts.
This month, we're giving you an overview of Google+. A lot of our clients have been asking what it's all about so we're telling how you can get more out of it.
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, brands should be aware of privacy issues as Google mines user data on Google+ for targeted advertising.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, Google+ must address privacy concerns over how user data may be used.
Whilst Google+ is still only in beta stage, it is also one of the most hyped products of today – preparing to compete with the market leading Facebook.
But is it likely Google will succeed in convincing hundreds of millions of people who are already using Facebook to migrate to Google+? Or the 100 million who are already using LinkedIn?
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Google launched its social network Google+ on July 7th to a small group of testers. In less than 3 weeks, it already had over 10 million users. Google+ is Google's most important new service since Search and is key to their business strategy. It will provide Google with more user data and become the core of Google's services by integrating social features. While historically focused on utility, Google+ positions Google to provide advertisers with more robust user profiles through social data to improve ad targeting. This poses a threat to Facebook's leadership in social networking.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Google+ is Google's social network, launched in 2011. It allows users to organize contacts into circles and share updates, photos and videos. Recent growth has seen user numbers increase from 40 million in June to over 31 million indexed users in October 2011. While not particularly innovative in its features, Google+ focuses on personalized search and content while integrating with other Google services like Hangouts, Maps and Apps. It could provide useful engagement and insights for brands through organizing fans and testing content with circles. The first steps for businesses are to start practicing personally and build relationships before focusing on sales or content promotion.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
This document summarizes recent developments in social media and technology. It discusses the growing dominance of Facebook and new features like "+1" from Google. New tablet devices like the Motorola Xoom and Samsung Galaxy Tab are mentioned, though iPad sales were lower than expected. The demise of the Zune MP3 player and Microsoft's shift toward Kinect are also summarized. The growing popularity of Android smartphones at the expense of RIM and Microsoft is covered. Potential mobile payment systems from Google and Groupon are also briefly outlined.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
LUON WassUp Recap March 2013 - 1. the search landscapeLUON
1. The document discusses Google's Panda and Penguin algorithm updates which aim to improve search quality by penalizing websites with thin or duplicate content, poor user experience, and unnatural links ("webspam").
2. It also covers Google's efforts to move towards semantic search through features like rich snippets, the Knowledge Graph, and future AuthorRank which will evaluate authors' reputation based on engagement metrics.
3. Other companies like Walmart are also implementing semantic search to better understand users' intents and display more relevant results.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
The document summarizes major social media developments from 2010. Twitter saw changes with a new revenue model, interface, and CEO. Facebook launched the "Like" button, which has become a key metric. Foursquare grew significantly, reaching 4 million users, and experimented with rewards and badges. YouTube began live streaming video. Overall social media became more integrated into people's daily lives and businesses began adopting new platforms and models for advertising and engagement.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
This document discusses Google+ features for businesses. It introduces Google+ Pages which allow businesses to create a central presence and engage with customers. Features like circles, hangouts, notifications and analytics help businesses build relationships and learn about their audiences. Installing the Google+ icon and badge brings these social features to a company's own website. Direct Connect allows customers to easily find and follow a business's Google+ Page from Google search results. The document provides guidance on getting started with Google+ Pages and engaging customers through posts and conversations.
Google Plus is Google's social networking platform that allows users to share content like articles, photos, videos, and communicate with connections through commenting, chatting, and video conferencing. It features circles to designate who content is shared with, streams to view content from connections and publicly, and Sparks to share suggested articles on topics. The mobile apps allow for instant photo uploads, check-ins, and group messaging, while the desktop version focuses on group video chat and games. Google Plus aims to compete with Facebook and Twitter by offering similar social features through a cleaner interface across devices. It may integrate further with other Google products and become a one-stop productivity hub, but still faces challenges in competing in the crowded social media market.
Social discovery, enabled by social media platforms like Facebook, allows users to discover new content and information through their social connections. It is emerging as a new way for users to discover things to do, consume, and engage with. For businesses to take advantage, they will need to create shareable experiences and optimize content so that users will share their actions and engagements on social media. Both Google and Facebook are incorporating more social signals into their algorithms to improve search and discovery experiences based on a user's social graph and connections.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
This document provides an overview of Google+ Brand Pages and how they can be used by marketers. Some key points:
- Google+ Brand Pages will unite all of a brand's activities on Google platforms like search, ads, and analytics.
- While similar to Facebook Pages, Google+ Brand Pages are not directly comparable and have different strategic implications due to Google's integration across its products.
- Initial features of Brand Pages will be basic but will include posting content, videos, managing user connections, and location-based mapping. More advanced tools are planned for the future.
Google+ by Zenith Optimedia & PerformicsRichard Kirk
Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Google+ is Google's social network, launched in 2011. It allows users to organize contacts into circles and share updates, photos and videos. Recent growth has seen user numbers increase from 40 million in June to over 31 million indexed users in October 2011. While not particularly innovative in its features, Google+ focuses on personalized search and content while integrating with other Google services like Hangouts, Maps and Apps. It could provide useful engagement and insights for brands through organizing fans and testing content with circles. The first steps for businesses are to start practicing personally and build relationships before focusing on sales or content promotion.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
This document summarizes recent developments in social media and technology. It discusses the growing dominance of Facebook and new features like "+1" from Google. New tablet devices like the Motorola Xoom and Samsung Galaxy Tab are mentioned, though iPad sales were lower than expected. The demise of the Zune MP3 player and Microsoft's shift toward Kinect are also summarized. The growing popularity of Android smartphones at the expense of RIM and Microsoft is covered. Potential mobile payment systems from Google and Groupon are also briefly outlined.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
LUON WassUp Recap March 2013 - 1. the search landscapeLUON
1. The document discusses Google's Panda and Penguin algorithm updates which aim to improve search quality by penalizing websites with thin or duplicate content, poor user experience, and unnatural links ("webspam").
2. It also covers Google's efforts to move towards semantic search through features like rich snippets, the Knowledge Graph, and future AuthorRank which will evaluate authors' reputation based on engagement metrics.
3. Other companies like Walmart are also implementing semantic search to better understand users' intents and display more relevant results.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
The document summarizes major social media developments from 2010. Twitter saw changes with a new revenue model, interface, and CEO. Facebook launched the "Like" button, which has become a key metric. Foursquare grew significantly, reaching 4 million users, and experimented with rewards and badges. YouTube began live streaming video. Overall social media became more integrated into people's daily lives and businesses began adopting new platforms and models for advertising and engagement.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
This document provides a summary of key events in social media and technology from June 2012. It discusses how search has become more social through features like Google+ and Bing integrating social profiles. Legislation around copyright is mentioned like SOPA/PIPA and ACTA. Facebook launched timeline pages and open graph apps. Google+ introduced pages for brands. Pinterest is described as a new visual social bookmarking service driving traffic and purchases. LinkedIn acquired Slideshare and Facebook acquired Instagram. The death of check-ins on location-based services is noted along with Eastman Kodak filing for bankruptcy despite inventing digital cameras.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
This document discusses Google+ features for businesses. It introduces Google+ Pages which allow businesses to create a central presence and engage with customers. Features like circles, hangouts, notifications and analytics help businesses build relationships and learn about their audiences. Installing the Google+ icon and badge brings these social features to a company's own website. Direct Connect allows customers to easily find and follow a business's Google+ Page from Google search results. The document provides guidance on getting started with Google+ Pages and engaging customers through posts and conversations.
Google Plus is Google's social networking platform that allows users to share content like articles, photos, videos, and communicate with connections through commenting, chatting, and video conferencing. It features circles to designate who content is shared with, streams to view content from connections and publicly, and Sparks to share suggested articles on topics. The mobile apps allow for instant photo uploads, check-ins, and group messaging, while the desktop version focuses on group video chat and games. Google Plus aims to compete with Facebook and Twitter by offering similar social features through a cleaner interface across devices. It may integrate further with other Google products and become a one-stop productivity hub, but still faces challenges in competing in the crowded social media market.
Social discovery, enabled by social media platforms like Facebook, allows users to discover new content and information through their social connections. It is emerging as a new way for users to discover things to do, consume, and engage with. For businesses to take advantage, they will need to create shareable experiences and optimize content so that users will share their actions and engagements on social media. Both Google and Facebook are incorporating more social signals into their algorithms to improve search and discovery experiences based on a user's social graph and connections.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
This document provides an overview of Google+ Brand Pages and how they can be used by marketers. Some key points:
- Google+ Brand Pages will unite all of a brand's activities on Google platforms like search, ads, and analytics.
- While similar to Facebook Pages, Google+ Brand Pages are not directly comparable and have different strategic implications due to Google's integration across its products.
- Initial features of Brand Pages will be basic but will include posting content, videos, managing user connections, and location-based mapping. More advanced tools are planned for the future.
Google+ by Zenith Optimedia & PerformicsRichard Kirk
Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
Google+ launched brand pages that mirror stripped-down Facebook pages in design and features. The summary features for brands include connecting with consumers who must add the brand first, segmenting consumers with Circles, using "+(brand name)" for direct traffic, and influencing search results through +1's. The document outlines when a brand may want to dive in, such as if their audience is on Google+ or another network better suits their segments, or if they want to try a new approach. It also notes when a brand may want to hold off, such as if resources are limited or the network is not yet proven. The viability of Google+ for brands long-term will depend on its evolving features and growing audience.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.
Google+ Pages allow businesses to connect with consumers through social profiles, circles that segment audiences, and features like hangouts and page badges. The value of Google+ for businesses includes improving content discovery through recommendations and targeting audiences. Google+ aims to integrate a brand's presence across Google properties and offer analytics of social and other marketing metrics.
Google+ is Google's new social networking service that allows users to share updates, photos, and links with different groups of people. Key features include Circles for organizing contacts into groups, Sparks for content recommendations, and Hangouts for video chatting. While Google+ has potential, it currently lacks the large user base of Facebook and it is unclear if it can compete. Most analysts say it is too early to tell how successful Google+ will be long-term, so for now businesses should monitor it but there are no clear ways yet to use it.
Google+ failed to become a major competitor to Facebook and Twitter despite Google's large investment and efforts to promote it. While Google+ initially gained many users due to its exclusive invite-only launch, most users were quickly disappointed by its slow performance and lack of unique features compared to other social networks. Additionally, few of users' friends used Google+, which deterred further engagement. Though Google continues to reference Google+'s large user count, actual usage statistics show that very few active users remain on the platform. While Google+ may continue operating to integrate Google services, it has failed to succeed as an independent social network.
Google+ launched in 2011 to compete with established social networks like Facebook, but has failed to attract regular engagement from users. While Google+ has features like Circles, Hangouts, and Photos that are used by some, it has not proven unique enough to compel regular use. For Google+ to succeed, Google needs to refocus on its core competencies and stop automatically enrolling Google service users, which dilutes the brand.
Google introduced Google+ Pages for brands and businesses after initially launching the Google+ social network for individuals. Google+ Pages allow brands to have a presence on Google+ similar to Facebook Pages. However, the document notes several shortcomings that suggest Google+ Pages may not be ready for widespread brand use, including single party ownership and management, long URLs for pages, inability for users to post to pages, lack of customization options, and lack of analytics. While Google+ offers advantages like search integration and recommendations, these issues mean the platform may not yet be mature enough to properly support brands.
Google introduced Google+ Pages for brands and businesses in November 2011. Pages allow brands to create a presence on Google+ similar to Facebook Pages. While Pages provide search and advertising benefits for brands, the platform has limitations including single admin ownership, lack of analytics, and a primarily male user base. While Google+ shows potential, it remains uncertain if the platform can support large-scale brand engagement given its small user base compared to Facebook.
Google+ is Google's social network that launched in 2011, incorporating features from Facebook and Twitter like Circles and Hangouts. As a social layer across Google properties, it connects millions of websites. With its large search volume, building a Google+ presence passes link equity to other pages. While usage details are limited, Google+ is believed to be male-dominated and driven by early tech adopters.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Google has launched Google+, a new social networking effort, in an attempt to avoid the privacy issues that plagued the launch of Google Buzz. Google+ will start as an invite-only platform like early Gmail and is intended to be a constantly evolving project rather than a finished product. Google+ incorporates some popular Facebook features like customizable sharing groups but also provides innovations like strong mobile integration and appearing across Google products. The success of Google+ will depend on whether users are willing to try another social platform, though features embedded in existing Google services may help adoption.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Overview of Google+ Pages for Business, what brands should be thinking about now in deciding whether to build a Google+ presence, and what's involved in getting one started.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, brands should be aware of privacy issues as Google mines user data for targeted advertising.
This document provides an overview of Google+ features and statistics about its usage. The main points are:
1. Google+ features include Circles for organizing contacts, Huddle for group chat, Sparks for bookmarking, and Hangouts for video chat.
2. Some key statistics about Google+ include having over 10 million users, 1 billion pieces of content shared, and the top three professions of users being engineer, designer, and developer.
3. The document discusses how some brands have begun using Google+, despite it not officially supporting business profiles yet, and provides recommendations for how brands can get started on Google+ through actions like claiming a branded URL and integrating +1 buttons.
Google+ Pages for Business: Recommendations (Third Thursday version)Gage Marketing Group
Google launched Pages for Business on Google+ on November 7, 2011. While Google+ currently has a smaller audience than other social networks, it is growing rapidly. Google is focused on integrating Google+ more fully into search and advertising to drive more traffic and engagement. Brands that want to influence search outcomes and digital word of mouth should establish a Google+ presence to prepare for upcoming changes, despite current limitations in audience size and functionality.
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...Krista Neher
Social media can become a HUGE time drain, and if you want to grow your ROI (return on investment) from social media marketing, becoming more efficient is vital. Efficiency in social media focuses on using strategies, workflows and tools that drive real business results.
In this presentation you'll learn:
- How to become more efficient in social media
- How to improve your social media ROI
- Social Media tools to grow your results
- Social media workflows to save time
- How to save time
- How to become more strategic
This social media presentation covers how to become a better social media marketer by executing your social media strategy more efficiently to drive your results.
Want to learn more about social media marketing and how to grow your results? Check out our social media certification:
https://bootcampdigital.com/online-social-media-certification/
Krista Neher is a sought after Social Media Keynote Speaker - if you'd like Krista to speak to your group, or want to have a social media workshop for your organization, contact us at www.bootcampdigital.com or www.kristaneher.com
Social Media for the Travel Industry: What Works NOW?Krista Neher
This document discusses social media strategies for travel businesses. It provides tips on using various social media platforms like Instagram, Facebook, Google+, Pinterest, Twitter, and review sites. Some key recommendations include using photos to increase conversions, reusing Instagram photos on other networks, creating a Google+ local page to help with search engine rankings, using Pinterest to reach customers and planners, using Twitter to connect with influencers, and creating contests and reviewing engagement on Facebook. The overall message is that businesses should have strategic social media presences on major platforms to increase awareness, drive traffic, and get customer reviews.
The Global & International Impact of Social Media: Keynote Presentation by Kr...Krista Neher
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
Visual Social Media Marketing for Travel and TourismKrista Neher
This presentation covers visual social media marketing for the travel and tourism industry: hotels, B&Bs, adventure sites, destinations, restaurants, attractions and more.
Discover how social networks like Instagram and Pinterest can be used to grow your business.
Delivered by Krista Neher, professional keynote speaker and CEO of Boot Camp Digital.
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Krista Neher
Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.
Discover how Pinterest, Instagram, Infographics and Images can transform your business online.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
7 Steps to Building a Social Media Training ProgramKrista Neher
The document outlines a 7 step process for building a social media training program for an organization: 1) Survey your organization, 2) Determine learning objectives, 3) Compare current vs. ideal social media use, 4) Consider available resources, 5) Choose a delivery method, 6) Create and deliver training, 7) Assess the effectiveness of the training program. The training is presented by Krista Neher of Boot Camp Digital and focuses on developing a comprehensive, ongoing social media training approach for organizations.
Social Media for Higher Education (Colleges, Universities)Krista Neher
This document discusses building an effective social media plan. It emphasizes defining goals and understanding audiences. It also provides tips on listening to customers, creating valuable content, and testing strategies. Multiple social media platforms are described, like Instagram, Pinterest, Google+, blogs and video. The document stresses developing a strategic plan and content calendar to connect efforts across channels.
Twitter for Retailers: Retailing in the Age of TwitterKrista Neher
Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started.
To learn more about Twitter, check out www.BootCampDigital.com/Twitter
Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness.
Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search.
For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips.
Essentially, Twitter is a powerful discovery tool, especially for retailers.
An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.
Krista Neher (www.KristaNeher.com) presented on how retailers can use Instagram to grow awareness and spark conversations about their products. Since retail is highly visual, Instagram should be an obvious choice for retailers to dive into.
To learn more about Instagram for Business, check out www.BootCampDigital.com/Instagram
This presentation shares:
- What Instagram is and why it matters
- How retailers are using Instagram
- How wholesalers are using Instagram
- How to harness user generated content from Instagram
As a professional social media speaker and the lead trainer at www.BootCampDigital.com, Krista Neher has trained businesses of all sizes and from all industries in how to use Instagram and other visual marketing tools to grow their businesses.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Don't Change Infront of an Open Window and Other Real World Advice To Use OnlineKrista Neher
This presentation about Social Media for College Students was delivered by Krista Neher (www.KristaNeher.com) a College Social Media Speaker. Neher speaks on how college students and business professionals can use social media as an asset to build their brand, versus having social media cost them a job.
This presentation shows how college students can:
- Watch out for common mistakes on social media that could cost them a job
- Make a social media presence that impresses potential employers
- Stay safe and make smart choices online
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...Krista Neher
Krista Neher (www.kristaneher.com) CEO of Boot Camp Digital (www.BootCampDigital.com) presented at the Productivity Ninja Panel at the NYT Small Business Summit.
This presentation focuses on the tools and technologies that professionals and business owners can apply to save tremendous amounts of time. If we invest just small amounts of time to learn new tools or technologies we can dramatically improve our productivity.
Thank you to the New York Times and Amex Open Forum for putting on a wonderful event!
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
How Meeting and Event Planners Can Use Social MediaKrista Neher
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Search and Social Media - Krista Neher Social Media SpeakerKrista Neher
Presentation by Krista Neher (www.kristaneher.com), bestselling author of the Social Media Field Guide, CEO of Boot Camp Digital (www.bootcampdigital.com) and Social Media speaker from PubCon 2011. This presentation covers an advanced topic in social media marketing - how social media can be leveraged for search engine marketing.
In this presentation social media marketing speaker Krista Neher shares tips and tricks for using social media to help you dominate search engine results.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Google+ For Business: Report
1. 2
1
Info@BootCampDigital.com
646-‐450-‐2267
www.bootcampdigital.com
How
Google’s
New
Social
Network
Can
Impact
CMO
Briefing
Your
Business
Google+:
Facts
What
is
it?
Bottom
Line
Google+
had
over
30
million
It
is
Google’s
social
network
Google+
is
a
site
to
watch,
users
in
the
first
month
and
that
includes
the
sharing
of
but
for
the
moment
was
the
fastest
growing
Facebook
with
the
open
business
opportunities
are
social
network
ever.
But
following
of
Twitter.
The
limited.
Watch
for
how
time
on
the
site
and
interface
is
clean,
but
it
isn’t
Google+
will
send
signals
engagement
are
low.
catching
on
just
yet.
to
search
engines
The
business
leaders
guide
to
Google’s
social
network.
Google+
launched
as
the
fastest
growing
social
Why
You
Should
Pay
Attention
Google
is
a
huge
player
online,
and
Google
search
network
ever.
What
does
this
mean
to
you?
makes
up
65%
of
the
search
engine
market.
When
you
combine
the
wealth
of
data
that
social
Google+
(also
known
as
Google
Plus
or
G+)
This
CMO
Briefing
will
get
you
up
to
speed
on
Google+
without
networks
have
with
Google’s
business
model
of
launched
as
a
social
networking
and
having
to
waste
hours
on
the
site,
providing
the
most
relevant
ads
to
the
right
person
identity
service
on
June
28,
2011.
or
reading
hundreds
of
articles.
in
the
right
place,
their
interest
in
social
networks
Google+
integrates
many
of
the
social
We’ll
cover:
becomes
more
obvious.
networking
features
of
Facebook,
while
But……
connecting
users
to
their
other
Google
• What
is
Google+
Don’t
rush
to
create
a
Google+
strategy
just
yet.
properties
(Picasa,
Profiles,
etc).
• Key
Features
of
Google
• Google+
for
brands
is
still
extremely
Plus
and
Differences
vs.
limited.
Brands
can
create
pages
and
post
Google+
dominated
discussions
in
Facebook
updates,
but
that
is
it.
marketing
and
technology
circles
since
it
• The
Opportunity
for
• User
engagement
on
the
site
is
low.
launched,
with
many
arguing
that
it
is
the
Marketers
and
Businesses
While
Facebook
generates
7.5
hours
on
next
big
thing
in
internet
marketing
while
• What
to
look
for
in
site
per
active
user
per
month,
Google+
is
others
view
it
as
another
failed
attempt
by
Google+
just
3.5
minutes.
Google
to
enter
the
social
networking
space.
• Next
steps
for
business
• The
top
brands
on
Google+
have
about
leaders
and
marketers
300k
followers
vs.
8
million
on
Twitter
and
This
report
shares
the
key
insights
you
need
30
million
on
Facebook.
to
know
about
Google+.
• Basically,
people
just
aren’t
using
it
yet.
2. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
This
isn’t
just
Google’s
version
of
Facebook.
Google
Plus
isn’t
just
a
Google
version
of
Facebook.
It
is
also
a
way
for
users
of
Google
products
to
connect
all
of
their
properties.
Consider
that
Google
owns
YouTube
(video
sharing),
Picasa
(photo
sharing),
Search
and
Blogger.
Google+
is
your
new
entry
point
to
all
of
your
Google
properties.
How
Google+
Works
The
Growth
of
Google
Plus
Like
other
social
networks,
it
is
free
to
create
a
• On
January
19th
2012
it
was
reported
that
Google+
account,
but
you
need
a
Google
account
to
Google+
had
over
90
million
users,
making
it
create
one.
A
Google
account
is
also
free
to
create,
the
fastest
growing
social
network
ever.
and
Google
uses
this
as
your
single
sign
on
for
all
of
their
web
properties.
• Actual
usage
statistics
on
Google+
remain
low
–
with
limited
active
users
and
low
time
spent
Google+
is
Google’s
Social
Network
on
the
site.
While
Google
continues
to
boast
On
Google+,
users
can:
high
membership
numbers,
independent
• Connect
with
friends
reports
suggest
limited
actual
use.
• Share
updates,
photos
and
videos
• On
January
10,
Google
released
"Search
plus
Your
World",
which
inserts
content
shared
on
• View
status
updates,
photos
and
videos
posted
by
the
people
in
their
circles
(friends
+
people
Google+
profiles
and
brand
pages
under
Web
they
are
following)
Search
results.
This
feature
was
controversial,
but
suggests
that
Google+
activity
could
• Follow
brand
pages
impact
search
results,
making
it
interesting
for
• Follow
the
public
updates
of
other
people
marketers.
• Participate
in
“huddles”
or
online
group
video
• On
May
30,
2012,
Google
Places
was
replaced
chat
by
Google+
Local,
which
now
integrates
• Connect
with
other
Google
assets
(Picasa,
directly
with
the
Google+
service
to
allow
YouTube)
users
to
post
photos
and
reviews
of
locations
directly
to
its
page
on
the
service.
• Discover
popular
news
through
sparks
Additionally,
Google+
Local
and
Maps
also
• Rate
and
review
restaurants
on
the
go
with
the
now
feature
detailed
reviews
and
ratings
new
Google+
Integration
with
Google
Local
from
Zagat,
who
was
acquired
by
Google
in
(think
Google+
combined
with
Yelp)
September
2011.
2
3. Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Since
Google+
is
a
relatively
late
entrant
into
social
networking,
they
have
been
able
to
integrate
the
best
features
and
functions
of
both
Facebook
and
Twitter.
Interface
The
interface
on
Google+
is
clean,
and
many
people
prefer
it
to
Facebook.
It
isn’t
(at
least
not
yet)
inundated
with
ads.
Profile
A
Google+
Profile
is
similar
to
a
profile
on
other
social
networks.
Upload
your
photo
and
basic
information
and
get
started.
Once
you
have
a
profile
created
you
will
want
to
start
adding
people
to
your
“circles”
(friends)
and
begin
to
post
updates
and
share
content
(similar
to
Facebook).
Hangouts
A
hangout
allows
you
to
have
a
live
video
chat
with
random
people
or
people
in
your
circles.
It
is
a
big
improvement
over
Facebook
chat
and
can
be
a
quick
way
to
connect.
Sparks/Explore
Sparks
are
newsfeeds
based
on
interests.
For
example
I
could
follow
a
spark
on
social
media,
cars
or
photography.
It
helps
me
to
see
what
people
are
sharing
related
to
a
specific
topic
of
interest.
The
explore
tab
on
Google+
allows
you
to
see
popular
content
–
regardless
of
whether
or
not
the
poster
is
in
your
circle.
3
4. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Circles
Circles
on
Google+
are
how
you
connect
with
people.
On
Facebook
you
add
friends,
on
Twitter
you
have
followers,
on
LinkedIn
you
have
connections
and
on
Google+
you
have
circles.
Circles
allow
you
to
organize
your
friends
and
contacts
into
circles.
You
can
then
choose
to
share
content
with
just
one
or
two
circles,
or
all
of
your
connections.
With
circles
your
contacts
are
all
organized
making
it
easy
to
view
updates
from
contacts
in
a
specific
circle
or
to
share
information
with
only
a
specific
circle.
For
example,
you
may
have
circles
for
Friends,
Family,
Coworkers
and
Acquaintances.
To
add
people
to
circles
you
simply
drag
and
drop
their
icon
into
the
circle.
It
is
much
easier
and
more
visual
than
Facebook
lists.
Circles
are
Private
One
of
the
advantages
of
circles
is
that
it
is
only
for
your
management.
Your
friends
and
family
can’t
see
which
circles
you
have
placed
them
in;
they
can
only
see
that
they
are
in
a
circle.
Reciprocity
NOT
Required
Unlike
other
social
networks,
Google+
does
not
require
that
you
approve
or
reciprocate
friendships,
it
just
limits
what
people
can
see.
Here
is
how
it
works:
• I
can
add
anyone
to
my
circles
• Anyone
can
add
me
to
their
circles
• BUT
we’ll
only
see
the
status
updates
that
have
been
shared
with
the
circles
that
we
are
in
For
example:
• If
you
add
me
to
a
circle
but
I
haven’t
added
you,
you
will
only
see
my
PUBLIC
updates
• If
I
ALSO
add
you
to
my
circle,
you
will
begin
to
see
all
of
the
updates
that
I
share
WITH
THE
CIRCLE
THAT
YOU
ARE
IN
• Circles
are
private,
so
people
don’t
know
WHICH
circles
you
have
them
in,
just
that
you
have
them
in
a
circle
Friendship
or
connections
works
like
Twitter.
You
can
add
anyone
to
your
circles,
but
you
will
only
see
their
public
updates
if
they
have
also
added
you
to
a
circle.
In
this
way
it
combines
Twitter
and
Facebook
with
public
following
but
also
sharing
with
friends.
4
5. 2
1
Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Opportunity
for
Marketers:
Limited
but
Interesting
Brand
Pages
What
You
Need
to
Get
Started
The
main
opportunity
for
brands
to
participate
on
• A
Google
Account
–
You
can
set
up
a
free
Google+
is
through
brand
pages.
Similar
to
Facebook,
a
Google
Account
to
get
started.
brand
page
is
the
representation
of
a
business
on
• Create
the
Page
–
Click
on
“Google
Plus
Page
Google+
for
Business”
or
go
to
www.google.com/+/business/
Currently,
brand
pages
are
very
limited.
• Logo
–
200
x
200
pixels
is
the
standard
size
You
can
create
a
page
with
your
logo,
a
background
allowance
and
cover
image
image
and
complete
basic
information.
Brands
can
post
• Description
–
Which
will
be
prominently
status
updates
and
share
photos
and
videos.
That
is
displayed
under
your
Page
name
(consider
about
it.
including
your
keywords
in
this
for
search).
• 5
Photos
that
represent
your
brand
–
Similar
No
custom
pages.
No
contests.
No
tabs.
Nothing
else.
to
Facebook
Pages,
Google
Plus
pages
tile
along
the
top
of
your
page.
Choose
photos
Google+
is
still
less
than
a
year
old,
so
it
makes
sense
that
include
your
branding
and
showcase
your
that
they
will
roll
out
more
robust
features
for
product
or
service
well.
businesses
over
time.
When
Facebook
launched
they
• List
of
Relevant
Websites
–
You
may
link
to
didn’t
have
brand
pages
and
they
have
spent
years
other
relevant
websites
to
augment
your
page.
creating
and
changing
the
brand
page
presence
on
their
• A
Plan
–
Like
any
other
social
network,
you
site.
should
have
a
plan
that
includes
what
your
objectives
are,
who
you
want
to
connect
with
Stay
tuned
for
better
brand
pages
and
more
robust
and
what
you
are
trying
to
achieve.
features.
5
6. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Building
an
Audience
On
Google+
Much
like
other
social
networks,
if
you
build
it
they
probably
won’t
come.
Social
media
is
about
community,
and
contributing
and
participating
actively
in
the
community
is
required
for
success.
To
build
an
audience
in
Google+,
first
look
for
opportunities
to
promote
your
Google+
page
as
you
would
with
other
social
network
accounts.
Next
participate
and
contribute.
One
factor
that
makes
Google+
unique
for
brands
is
that
you
can’t
add
people
to
the
circles
of
a
brand
Things
to
Remember
page
unless
they
have
added
you.
So
it
is
vital
to
encourage
your
fans/friends
and
followers
to
connect
• Brands
have
Pages,
People
Have
Profiles
–
with
you
so
that
you
aren’t
talking
to
an
echo
Just
like
Facebook,
a
profile
is
reserved
for
a
chamber.
person
and
a
page
is
for
a
business.
Don’t
run
the
risk
of
getting
blocked
from
Google+
Next,
participate
and
build
community.
Engage
and
by
using
accounts
inappropriately.
participate
in
a
relevant
way
to
build
a
loyal
and
• People
have
to
add
you
to
circles
first
–
If
interested
following.
brands
could
add
anyone
to
their
circles,
we
would
probably
see
lots
of
spam.
To
mitigate
this
a
person
must
add
a
brand
to
their
What
to
Post
on
Google
Plus
Pages
circles
before
a
brand
can
add
the
person
to
theirs.
Similar
to
Facebook,
brands
can
post
status
updates
• Have
a
plan
–
Your
plan
should
include
your
with
links
to
other
sites,
photos
and
videos.
As
of
Google+
strategy
as
well
as
how
you
will
now,
brands
cannot
create
custom
tabs
or
run
promote
your
page
and
build
an
engaged
contests.
Build
a
plan
that
focuses
on
who
you
want
audience.
Always
remember
to
link
back
to
to
reach
and
what
content
they
are
likely
to
be
marketing
objectives.
interested
in
that
also
links
back
to
your
marketing
• You
can
keep
your
circles
private
–
If
you
strategies.
Test
and
experiment
to
optimize
your
don’t
want
people
to
see
which
circles
you
content.
have
them
in
you
can
create
private
circles.
You
may
also
hide
the
number
of
people
who
have
added
your
brand
to
their
circles.
Don’t
Have
Time?
Not
Interested
Yet?
• Analytics
–
Google+
has
analytics
for
pages
so
you
can
analyze
your
page
and
posts.
The
reality
is
that
Google+
doesn’t
have
the
engagement
rates
that
Facebook
and
Twitter
do.
So
if
you
don’t
have
time,
don’t
worry
about
it.
Create
a
page
and
simply
leave
one
status
update
“We
aren’t
active
on
Google+
yet,
but
please
add
us
to
your
circles
to
be
the
first
to
receive
our
updates.
In
the
meantime
we
would
love
to
connect
with
you
on
Facebook
(www.facebook.com/BootCampDigital)
or
Twitter
(www.twitter.com/BootCampDigital).”
6
7. Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Google+
Really
Matters
Because
of
Search.
Google
continues
to
launch
features
that
integrate
Google+
into
search
engine
results.
Search
is
a
key
traffic
driver
for
most
businesses,
so
watching
Google+
and
getting
an
early
start
could
potentially
provide
an
advantage
with
Google
search.
Question:
Implications
for
Search
Google
Plus
Your
World
Google
launched
the
Plus
Your
World
search
feature
that
directly
integrates
content
from
Google+
into
search
engine
The
BIG
question
is
how
will
Google+
impact
search
results.
Google
Plus
Your
World
allows
you
to
see
content
engine
results.
Google
already
owns
search
and
social
is
that
people
in
your
Google
Plus
Circles
are
sharing.
This
the
next
big
frontier
in
online
marketing.
means
that
if
people
use
the
Google
Plus
Your
World
feature,
the
content
that
is
most
shared
or
+1ed
in
Google+
It
makes
sense
that
Google
will
include
social
signals
will
have
search
engine
prominence.
(they
already
do)
in
their
search
engine
results
rankings.
Facebook
social
activity
is
behind
a
closed
door
and
With
the
low
engagement
and
use
of
Google+,
this
probably
Google
can’t
access
it.
Google+
will
give
them
access
to
isn’t
very
helpful
to
searchers
just
yet.
what
people
are
sharing
and
talking
about
online.
Google
Local
Integration
Google
already
has
the
+1
button
on
the
web,
which
Google
is
now
integrating
local
listings
with
Google+
pages,
allows
users
to
vote
for
a
page
or
give
it
a
+1.
This
is
which
includes
ratings
and
reviews,
plus
mobile
similar
to
liking
content
on
Facebook.
optimization.
This
shows
that
Google
is
serious
about
Google+
and
it
will
continue
to
grow
in
importance
over
It
makes
sense
that
+1s
will
be
a
factor
in
search
engine
time.
Local
businesses
should
pay
attention
to
this
change
results
since
they
are
essentially
votes.
and
follow
updates
as
the
integration
continues.
Bottom
Line
As
a
business
leader,
Google+
is
worth
watching
as
search
+
social
is
the
holy
grail
of
online
marketing
and
driving
traffic
to
websites.
Here
is
the
bottom
line:
• Google+
has
the
power
of
Google
behind
it
and
can
impact
search.
Look
for
updates
and
changes
to
search
algorithms.
• Create
a
page
on
Google+
to
claim
your
place
and
allow
people
to
add
you
to
circles.
If
it
does
take
off
you’ll
have
a
head
start.
7
8. Info@BootCampDigital.com
646-‐450-‐2267
www.bootcampdigital.com
About
the
Author:
Krista
Neher
Krista
Neher
is
the
CEO
of
Boot
Camp
Digital,
a
bestselling
author
and
an
international
speaker.
As
the
CEO
of
Boot
Camp
Digital
Krista
has
trained
thousands
of
marketers
and
businesses
on
how
to
harness
the
power
of
social
media
to
grow
their
business.
Krista
has
over
10
years
of
marketing
experience
and
has
worked
with
companies
like
P&G,
Macy’s,
GE
and
the
United
States
Senate.
Krista
is
the
author
of
the
bestselling
Social
Media
Field
Guide
and
a
co-‐author
of
a
leading
textbook
titled:
Social
Media
Marketing
A
Get
Your
Social
Media
in
Shape.
Strategic
Approach.
Krista
also
created
one
of
Do
you
want
to
stay
up
to
date
the
first
accredited
social
media
certification
programs.
on
the
latest
in
social
media?
Want
to
Learn
More?
We
Have
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Program
for
You!
Boot
Camp
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Boot
Camp
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online
and
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and
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media
and
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We
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www.bootcampdigital.com/training
needs:
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Camp
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Marketing
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Communications
Still
Have
Questions?
Contact
us:
www.bootcampdigital.com/training
1600
Main
Street,
Cincinnati
OH,
45202
646-‐450-‐2267
“The
class
was
phenomenal!
Krista
was
able
to
provide
step-‐by-‐
info@BootCampDigital.com
step
instruction
in
how
to
use
social
media
—
which
tools
to
use
to
keep
my
website
content
current,
how
to
start
a
Facebook
fan
page
and
how
to
create
a
blog.
If
you
are
new
to
social
media
or
if
you’ve
been
using
social
media,
you’ll
learn
how
to
take
your
social
media
skills
to
the
next
level.
I
recommend
the
class
to
everyone,
from
small
organizations
to
large;
for
businesses
to
non-‐profits.
Everyone
at
any
level
will
benefit.
“
–
Amy
Foly,
Executive
Director,
NAMI-‐Clermont
County