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Growing Your Business With Social Media Otr Chamber

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Krista Neher
Krista Neher

This introductory presentation shares some of the key opportunities for brands to use social media to grow their businesses.

BusinessTechnology
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Growing Your Business with Social Media Krista Neher CEO – BootCampDigital [email_address] 513-702-7929
BootCamp Digital ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object]
Traditional Marketing Doesn’t Work Well in Conversations
Conversations Conversations
Voices are Amplified
89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
 
Brands Don’t Have Control People Do
A Little Overwhelming
 
 
Why Does it Matter?
Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.
ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
Key Ways to Play…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talk about yourself
Have others talk about you.
Across Platforms: Content is King. Be nice Be useful Be an expert Be resourceful Why should I care?
Be Remarkable
“ Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman
A Little Bit About Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
89% OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE 84% OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
[object Object]
Twitter 18M users by the end of 2009 1,382% Growth Rate $0 Revenue
By 2010 , eMarketer expects that 15.5% of all U.S. adult Internet users will use Twitter.
In August 2009, Pear Analytics did a survey and figured out that 40% of Twitter is pointless babble
Signs of ROI ,[object Object],[object Object]
Who Is Talking About You?
Where is the Voice of the Brand ?
 
Lets talk about the #1 Social Media network in the world
[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is where….. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is like your living room. Would you clean up if your boss is coming over?
Pages ,[object Object]
Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object]
Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 Reasons Pages are Better ,[object Object],[object Object],[object Object],[object Object]
[object Object]
LinkedIners ,[object Object],[object Object],[object Object],[object Object]
Why Linked In? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Can You DO on LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Connect! www.bootcampdigital.com/blog @KristaNeher @BootCampDigital Facebook.com/KristaNeher LinkedIn.com/in/KristaNeher

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Editor's Notes

  1. 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren: