Social Media for Higher Education (Colleges, Universities)

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Social Media for Higher Education (Colleges, Universities)

  1. 1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBuilding a Social MediaPlan that WORKS.Krista Neherwww.bootcampdigital.comkrista@bootcampdigital.com@kristaneher @bootcampdigital
  2. 2. 2 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital"Its not enough to be satisfied thatyour school is on Facebook,students will make a judgmentabout the university if it is notcurrent and responsive online.When their post doesnt getanswered, they are not interestedanymore.”- Nora Barnes, Director of the Center for Marketing Research
  3. 3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalThe first step: Defining what“works” means to you.What do Iactually wantto achieve?
  4. 4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What are myoptions? Whatcould Iachieve?
  5. 5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What do mycompetitorsachieve?
  6. 6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....What do mycustomersactually want?
  7. 7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBut....Who exactlyare mycustomersanyways?
  8. 8. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  9. 9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalWhere to Listen... Twitter (search) Pinterest (search pins, boards, users) Facebook public posts Google Blog search Discussion forum search LinkedIn groups Instagram RateMyProfessor or other Niche sites
  10. 10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalNextwhat do youactually wantto achieve....10
  11. 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalGOALS: BE SPECIFIC!!!!
  12. 12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalWHOare you reaching?are you reaching?
  13. 13. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  14. 14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalContent is KINGBut what doyou actuallyhave to say.....
  15. 15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalYou can’t just stand there and lookpretty, you actually have to havesomething to say....- valuable- helpful- interesting- useful- entertaining- resourceful
  16. 16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitaland NEED?What are theyINTERESTED IN?What are theyINTERESTED IN?
  17. 17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalMy goal is to__________, so I needto reach____________, andthey are interested in__________.
  18. 18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalSocial Media is 10%about the tools and90%about the people.- Google
  19. 19. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalThere are LOTS of Social Media Sites
  20. 20. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  21. 21. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalField Guide To Social Media
  22. 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalTools to Consider22
  23. 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalNEW andVALUABLE(we’ll skip Linkedin, Twitter andFacebook - unless you havequestions)(we’ll skip Linkedin, Twitter and
  24. 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalInstagram and Images24
  25. 25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalUser Generated Images areVERY Powerful
  26. 26. 26 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  27. 27. 27 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  28. 28. 28 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  29. 29. 29 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalPinterest
  30. 30. 30 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  31. 31. 31 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  32. 32. 32 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  33. 33. 33 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  34. 34. 34 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  35. 35. 35 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalGoogle+
  36. 36. 36 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  37. 37. 37 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  38. 38. 38 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  39. 39. 39 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBlogs
  40. 40. 40 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  41. 41. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalVideo40
  42. 42. 42 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  43. 43. 43 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  44. 44. 44 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalConnect the Dots Create AMAZING content that you canreuse across different channelsEG. A video can be shared on Pinterest,Facebook, Google+, LinkedIn, Blog, YouTube Consider how to get more by periodicallyre-promoting your best content Customize your posts for each channelDon’t automate unless you really have to Build a PLAN and a content calendar
  45. 45. 45 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalTEST AND LEARN: Buildtesting into the process. Test different tacticsFacebook vs. LinkedIn events Test different channelsWhere is your audience already spendingtime? Test different messagesWhat gains traction with my audience Test different mediumsVideo, images, text
  46. 46. 46 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalw Many Accounts ShouldHave? What Should TheyAll Do?46
  47. 47. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital107
  48. 48. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital108
  49. 49. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital109
  50. 50. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital110
  51. 51. 51 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalBe Strategic Who is the audience?Is each audience unique?Are they looking for something different? What am I providing that has value? Who will manage it?Will they keep it up to date and apply bestpractices?Is there a policy for what they should/shouldnot respond to? Who will govern it?
  52. 52. 52 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalHow do I do all ofthis?52
  53. 53. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  54. 54. 54 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigitalLet’s Connect!LinkedIn: Krista NeherFacebook: KristaNeherisSocialTwitter: @KristaNeher @BootCampDigital

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