Social Media For Entrepreneurs

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Presentation for the La Crosse Area Inventors & Entrepreneurs

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Social Media For Entrepreneurs

  1. 1. Maximizing Social Media for EntrepreneursLa Crosse Area Inventors & Entrepreneurs Club<br />Presented by: Catherine Tryon<br />February 2, 2010<br />
  2. 2. What We Will Discuss Today<br />What is Social Media<br />Why use Social Media<br />How to find Prospects and Customers<br />Where to Start<br />
  3. 3. What is Social Media? <br />Community.<br />Conversation.<br />Networking.<br />Marketing.<br />Social Media is rooted in Relationships.<br />
  4. 4. The Powershift of Social Media<br />It has leveled the marketing playing field.<br />It’s community owned – can’t buy access to it.<br />Two way dialogue is replacing the monologue<br />Now the consumer has as much of a voice as the brand.<br />
  5. 5. Who Controls the Message?<br />The Social web is causing brands to be more human, authentic, and engaging.<br />Your brand is now the sum of conversations about it.<br />
  6. 6. The Social Economy Swells<br />Individually we are realizing the power of Social Media<br />Collectively we are changing how we learn, interact, discover, and share.<br />A sense of Freedom & Empowerment?<br />
  7. 7. The Attention Economy<br />The Golden Triangle by Fred Wilson<br />
  8. 8. Filtering Technologies<br />Gaining customer attention is more precious than ever<br />Dashboards help funnel content we follow<br />Attention dashboards monitor activity streams through any of these:<br />Mobile device<br />PC<br />TV<br />
  9. 9. The New Trust Economy <br />To earn attention is to establish connections and interactions which are rootedin trust<br />Authentic and consistent interactions over time, thatdeliver value willkindle trust.<br />
  10. 10. Why You Should Listen<br />91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group<br />87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa<br />One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent<br />
  11. 11. Trust Drives Transactions<br />The line between business & personal is blurring – people are interested in doing business with people!<br />Interact & create relationships first<br />Be authentic & transparent<br />
  12. 12. Social Media Does Not Make Money!<br />Good business skills are the same online as they are offline.<br />Social Media provides opportunities for you to create deeper & more meaningful relationships.<br />
  13. 13. Social Media helpsbuildRelationshipsbased on Trust<br />“Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin<br />Your business makes money by doing business with people that:<br />Know You<br />Like You<br />Trust You<br />
  14. 14. Why Use Social Media?<br />
  15. 15. Statistics<br />74% of all US adults are online. <br />( US is #8 June 2009 - #1 is Norway @ 86% )<br />2009 Average age of user<br />Linkedin 36<br /> Facebook 34 <br /> Twitter 33 <br /> MySpace 29<br />
  16. 16. What People Are Doing Online<br />
  17. 17. How Are CompaniesUsing Social Media Today?<br />Blendtec – Willitblend.com – YouTube<br />Kogi BBQ – twitter.com/kogibbq<br />WigglyWigglers – Podcasting / Twitter<br />Rudy’sDrivein – Facebook Page (2900 fans)<br />
  18. 18. Drive TrafficBack To YourWebsite<br />
  19. 19. Where To FindProspects and Customers<br />http://search.twitter.com<br />http://blogsearch.google.com<br />http://www.technorati.com<br />
  20. 20. Where to Start?<br />1.) Find Interested People<br />2.) Deliver Quality Content<br />3.) Capture their information<br />4.) CommunicateFrequently<br />
  21. 21. Define Your Goals<br />More Sales<br />Higher SEO Rankings<br />Crisis Communications<br />Customer Service<br />Brand Awareness<br />
  22. 22. Match the tools to the strategy<br />After you know what you are trying to do, select the best tools to execute your strategy.<br />Learn about the tools and which ones will help you achieve your goals.<br />Using the best tools doesn’t guarantee success or solve all marketing problems.<br />
  23. 23. The Big 3 Social Media Forces<br />Social Networking Platform with 350 million users<br />Real time micro-blogging with over 50 million users<br />Business oriented professional network with over 50 million users<br />
  24. 24. Define Success<br />Develop a customer focused community<br />Increase engagement<br />Opt-ins for e-newsletter or e-mail<br />Subscriptions to blog<br />Expand customer base<br />
  25. 25. 2010 Social Media Ad Spend<br />Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010.<br />$1.2 billion in paid advertising on social networks alone in the U.S. in 2010<br />3.9% increase driven mainly by Facebook’s rapid growth <br />Source: www.emarketer.com<br />
  26. 26. It’s all about community<br />The most successful communities online tap into our basic human nature:<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
  27. 27. Remember…<br />Anonymity is giving way to authenticity.<br />Trust is the new Currency.<br />You bring your real life relationships with you online – consistent in both.<br />Be Transparent & real.<br />
  28. 28. Social Media Profile Management for Busy Executives<br />A Program to manage your Social Media Profiles while you manage your business.<br />
  29. 29. This Presentation is Available<br />Down load from slideshare .com<br />Search for Catherine Tryon<br />Go to my linkedin profile and download from my slideshare link.<br />
  30. 30. Thank You!<br />Phone: 608.843.2345<br />Email: catherine@catherinetryon.com<br />www.facebook.com/catherine.tryon<br />www.linkedin.com/in/catherinetryon<br />www.twitter.com/catherinetryon<br />

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