The document discusses how businesses can evolve their business models using social media. It provides an overview of social media and its importance, highlighting how conversations are happening online through various channels. The document urges businesses to understand where their audiences and conversations are located across social media and evaluate their digital presence and points of contact to ensure they are effectively reaching customers. It also includes questions businesses should ask themselves to develop social media strategies and tactics to meet both short and long-term goals.

1. EVOLVING YOUR
BUSINESS MODEL
with
PRESENTED BY
KAMAL FARIDI
22FOUR.com

2. A bit about me.
Kamal Faridi
CEO 22FOUR.com.
IT Consultant of UNITED NATION
Dynamic Senior Management Leader driving Information
Technology, Product Development, and Strategic leadership
across software and IT. Proven ability to manage end-to-end
IT life cycle from strategy and business requirement, value
proposition definition, product development and end-of-life.
Outsourcing strategy development and execution. Responsible for the
delivery of 30+ enterprise product releases. Built and nurtured excellent
working relationships with “C” level executives, management teams,
customers, venture capitalists, board members and service providers.
Featured speaker at numerous large conferences..

3. DO YOU KNOW WHAT TWITTER IS?

4. DO YOU KNOW WHAT TWITTER IS?

5. DO YOU KNOW WHAT TWITTER IS?

8. What is Social Media
Social Media is an umbrella term that defines
various activities that integrate technology,
social interaction, and the construction of words,
pictures, videos and audio. It’s a fancy way to
describe the zillions of conversation people
are having online 24/7

9. “Twitter, whose expansive micro-messaging
network is becoming an online circulatory
system for news, pumping information
between media organs, consumers and
businesses themselves.”

10. DO YOU KNOW
In December, YouTube
Reached 500 million monthly viewers
9.3 billion videos were viewed
At an average stay of 16:15 minutes per user
In 2012, YouTube is expected
to reach 205 billion video streams
995 million unique visitors

11. DO YOU KNOW
Facebook has grown from
300 to 500 million
in less than 8 months.
Nielsen latest report shows that social
networking is more popular than
e-mail. 66.8% of Internet users
have used social networks,
while only 65.1% have used email.

12. DO YOU KNOW

13. This isn’t about Twitter
Facebook
or YouTube

14. It is about understanding
communication
It is about your network
It is about connecting people
It is about your business

15. SO, WHY ASK WHY?

16. THINGS ARE CHANGING

17. THE CHANGE IS GLOBAL
WE ARE NOT THE LEADER

18. DECISION MAKERS NEED
TO THINK AHEAD

19. So what is “IT”
Social Media
includes hundreds of
communication channels
interacting with your brand
and professional message.
It affects
• Sales
• Legal
• Marketing
• Recruiting
• Public Relations
• Investor Confidence
• Internal Project Teams
• Executive Communication
• Stock, Reputation, Brand Value

20. Independent Sources
These may be viewed as
singular items or strategically
tied together to enforce a
comprehensive message.
Businesses that rely on singular
points of interaction risk
placing all their eggs in one
basket.

21. SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE,
YOUNG OR OLD.

22. WHERE AM I?
REVIEW YOUR DIGITAL PRESENCE
HOW MANY POINTS OF CONTACT DO YOU HAVE?
ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?
DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED?
DO YOU UNDERSTAND WHERE THEY ARE GOING?

23. WHERE ARE THEY?

25. What can social media do?
FROM MASHABLE.COM –
“Social Media: With monthly gatherings, 7150+ members on
Facebook, and a dedicated core team evangelizing events, it’s
shocking to learn that Social Media Club only launched in January of
this year. Although the re-launched club is not even 6 months old, its
events have quickly become a hotspot for meeting great social
media minds and discussing social media with outside speakers.”

26. In three months
Held three paid back-to-back events, June through August.
Ranging from 125 to 90,000 attendees.
Corporate sponsored by United Nation, AllWorld,
Online Marketing Summit, 22 Four International Corp.
Established 4k+ Facebook Like, 300K+ Twitter Followers.
Received press coverage from Washington Post, New York
Times, AllWorld, and more.
Without a budget.

27. QUESTIONS TO ASK
DOES MY TEAM HAVE A BELIEVER?
DOES MY TEAM “GET” THE NET?
WHAT IS MY COMPANY BRAND?
WHAT IS MY PROFESSIONAL VOICE?
WHAT IS MY TARGET AUDIENCE?
WHO OWNS ALL THIS STUFF?
WHAT ARE THE INDUSTRY HANG OUTS?
DO I HAVE EMPLOYEE ACTIVITY?
ARE THERE CONSUMER CONVERSATIONS?
WHAT CONTENT DO I HAVE?
WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE?
WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE?
WHAT IS OUR POLICY ON THIS?
HOW WILL I MEASURE SUCCESS?
COMPETITORS (RETURN TO QUESTION ONE- RINSE, REPEAT.)

28. TOOLS YOU CAN USE TODAY

29. FireFox - WebMynd

30. Top Search - Addictomatic

31. Outreach – Keywords

32. Recommended reading
My blog at 22four.com or kamalfaridi.blogspot.com
Mashable
Search Engine Results 2010 – Enquiro Research
Alltop.com – industry specific blogs

33. Thank You,
For Contact
Kamal Faridi
22four.com
Twitter.comKamalFaridi
Facebook.com/KamalFaridi
Linkedin.com/in/KamalFaridi
kamalfaridi.blogspot.com