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Social Media For Entrepreneurs • @eskimon • 1We Are Social
SOCIAL MEDIA
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
BUILDING SUCCESS IN JUST 10 MINUTES PER DAY
we
are
social
FOR THE TIME-STRAPPED!
ENTREPRENEUR!
Social Media For Entrepreneurs • @eskimon • 2We Are Social
SIMONKEMP
@eskimon
Social Media For Entrepreneurs • @eskimon • 3We Are Social
Social Media For Entrepreneurs • @eskimon • 4We Are Social
SOCIAL FOR ENTREPRENEURS
WHAT IS SOCIAL REALLY ALL ABOUT?
WHY IS SOCIAL RELEVANT TO ME?
WHO SHOULD I BE ENGAGING?
HOW CAN I MAKE BEST USE OF SOCIAL?
WHERE & WHEN SHOULD I BE POSTING?
WHAT SHOULD I DO TO GET STARTED?
WHERE CAN I GET MORE (FREE) HELP?
Social Media For Entrepreneurs • @eskimon • 5We Are Social
WHAT?
Social Media For Entrepreneurs • @eskimon • 6We Are Social
AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING
Social Media For Entrepreneurs • @eskimon • 7We Are Social
WE’RE GETTING TOO HUNG-UP ON THE
‘MEDIA’, AND MISSING THE SOCIAL MAGIC
Social Media For Entrepreneurs • @eskimon • 8We Are Social
THE BEST SOCIAL ACTIVITIES FOCUS ON
INTERACTION BEFORE EXTENDING REACH
Social Media For Entrepreneurs • @eskimon • 9We Are Social
COUNT THE IMPRESSED,
NOT THE IMPRESSIONS
Social Media For Entrepreneurs • @eskimon • 10We Are Social
THIS EVENING WE’RE GOING TO EXPLORE
WAYS TO MAXIMISE SOCIAL ENGAGEMENT
Social Media For Entrepreneurs • @eskimon • 11We Are Social
BUT WHY WOULD THAT BE RELEVANT TO YOU
AS AN ENTREPRENEUR IN THE FIRST PLACE?
Social Media For Entrepreneurs • @eskimon • 12We Are Social
WHY?
We Are Social @wearesocialsg • 13
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
7.21
JAN
2015
URBANISATION: 53%
BILLION
3.10
PENETRATION: 42%
BILLION
2.08
PENETRATION: 29%
BILLION
3.65
PENETRATION: 51%
BILLION
1.69
PENETRATION: 23%
BILLION
Social Media For Entrepreneurs • @eskimon • 14We Are Social
SOCIAL IS THE ONLY PRACTICAL WAY FOR
US TO CONVERSE AND ENGAGE AT SCALE
Social Media For Entrepreneurs • @eskimon • 15We Are Social
NB: ENGAGEMENT IS WHEN OTHER PEOPLE
CARE, NOT JUST WHEN THEY’RE AWARE
Social Media For Entrepreneurs • @eskimon • 16We Are Social
SO HOW CAN YOU START MAKING
(BETTER) USE OF SOCIAL’S HUGE POTENTIAL?
Social Media For Entrepreneurs • @eskimon • 17We Are Social
EFFECTIVENESS: DOING THE RIGHT THINGS
EFFICIENCY: DOING THOSE THINGS RIGHT
!!
Social Media For Entrepreneurs • @eskimon • 18We Are Social
A: DOING THE RIGHT THINGS
Social Media For Entrepreneurs • @eskimon • 19We Are Social
“BECAUSE EVERYONE ELSE IS DOING IT”
IS NOT A VALID REASON TO DO SOCIAL
Social Media For Entrepreneurs • @eskimon • 20We Are Social
KNOW WHY YOU’RE DOING IT – AND WHAT
YOU HOPE TO ACHIEVE – BEFORE YOU START
Social Media For Entrepreneurs • @eskimon • 21We Are Social
WHO?
Social Media For Entrepreneurs • @eskimon • 22We Are Social
IN ORDER TO SUCCEED, YOU FIRST NEED
TO KNOW WHAT SUCCESS LOOKS LIKE
Social Media For Entrepreneurs • @eskimon • 23We Are Social
WHAT CHALLENGES OR OPPORTUNITIES
ARE YOU HOPING TO ADDRESS?
Social Media For Entrepreneurs • @eskimon • 24We Are Social
WHO DO YOU NEED TO ENGAGE
IN ORDER TO ADDRESS THEM?
Social Media For Entrepreneurs • @eskimon • 25We Are Social
HOW DO THEIR BELIEFS OR ATTITUDES
NEED TO CHANGE FOR YOU TO SUCCEED?
Social Media For Entrepreneurs • @eskimon • 26We Are Social
START WITH WHAT YOU WANT PEOPLE TO
UNDERSTAND – NOT WHAT YOU WILL SAY
Social Media For Entrepreneurs • @eskimon • 27We Are Social
USE SOCIAL TO SHARE THINGS THAT CAN
BUILD THAT UNDERSTANDING OVER TIME
Social Media For Entrepreneurs • @eskimon • 28We Are Social
HOW?
PART 1
Social Media For Entrepreneurs • @eskimon • 29We Are Social
DO YOU REALLY UNDERSTAND WHAT
YOUR AUDIENCES THINK OR BELIEVE?
Social Media For Entrepreneurs • @eskimon • 30We Are Social
WHAT’S THE BEST WAY TO UNDERSTAND
WHAT SOMEONE THINKS OR BELIEVES?
Social Media For Entrepreneurs • @eskimon • 31We Are Social
SUCCESSFUL CONVERSATIONS ARE MORE
ABOUT LISTENING THAN ABOUT TALKING
Social Media For Entrepreneurs • @eskimon • 32We Are Social
SOCIAL LISTENING ALLOWS US TO
UNDERSTAND AUDIENCES AT SCALE
Social Media For Entrepreneurs • @eskimon • 33We Are Social
WHAT’S MORE, WE CAN LISTEN WHEREVER
AND WHENEVER WE WANT OR NEED TO
Social Media For Entrepreneurs • @eskimon • 34We Are Social
EVEN THE MOST TIME-STRAPPED
ENTREPRENEUR CAN FIND 5 MINUTES…
Social Media For Entrepreneurs • @eskimon • 35We Are Social
TO DO #1: CREATE TWITTER LISTS FOR KEY
PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
Social Media For Entrepreneurs • @eskimon • 36We Are Social
GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN
HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES
Social Media For Entrepreneurs • @eskimon • 37We Are Social
TO DO #2: USE FREE LISTENING TOOLS TO
DIG DEEPER INTO PUBLIC CONVERSATIONS
Social Media For Entrepreneurs • @eskimon • 38We Are Social
DOWNLOAD WE ARE SOCIAL’S FREE LISTEN,
LEARN, EARN GUIDE FOR FULL DETAILS
CLICK !
HERE TO !
DOWNLOAD!
Social Media For Entrepreneurs • @eskimon • 39We Are Social
ESSENTIAL TIP #1: USE SOCIAL TO LISTEN
MORE THAN YOU USE IT FOR PROMOTION
Social Media For Entrepreneurs • @eskimon • 40We Are Social
HOW?
PART 2
Social Media For Entrepreneurs • @eskimon • 41We Are Social
THE BEST MARKETING IS ALWAYS BASED
ON THE MOST SIMPLE COMMON SENSE
Social Media For Entrepreneurs • @eskimon • 42We Are Social
TO SUCCEED IN SOCIAL,
YOU NEED TO BE SOCIAL
Social Media For Entrepreneurs • @eskimon • 43We Are Social
5 TRAITS OF SOCIAL PEOPLE
1. BE NATURAL
2. BE CONSIDERATE
3. BE SOCIABLE
4. BE GENEROUS
5. BE TRUE
Social Media For Entrepreneurs • @eskimon • 44We Are Social
BE NATURAL: ENGAGE WITH PEOPLE LIKE A
PERSON, NOT A SALESPERSON OR MARKETER
Social Media For Entrepreneurs • @eskimon • 45We Are Social
BE CONSIDERATE: REALLY LISTEN TO PEOPLE
AND FIND WAYS TO BE ‘THERE’ FOR THEM
Social Media For Entrepreneurs • @eskimon • 46We Are Social
BE SOCIABLE: ENGAGEMENT IS ABOUT HOW
YOU RESPOND TO OTHER PEOPLE, TOO
Social Media For Entrepreneurs • @eskimon • 47We Are Social
The true spirit of conversation consists
more in bringing out the cleverness of others
than in showing a great deal of it yourself; he
who goes away pleased with himself and his
own wit is also greatly pleased with you.
~JeandeLaBrùyere
“
Social Media For Entrepreneurs • @eskimon • 48We Are Social
BE GENEROUS: OFFER PEOPLE VALUE
BEFORE ASKING SOMETHING IN RETURN
Social Media For Entrepreneurs • @eskimon • 49We Are Social
BE TRUE: DON’T TRY TO BE WHAT YOU’RE
NOT – AUTHENTIC IS BETTER THAN COOL
Social Media For Entrepreneurs • @eskimon • 50We Are Social
DOWNLOAD OUR FREE, IN-DEPTH HOW-TO
GUIDE – SOCIAL BRANDS – TO LEARN MORE
CLICK !
HERE TO !
DOWNLOAD!
Social Media For Entrepreneurs • @eskimon • 51We Are Social
LET’S LOOK AT GENEROSITY
IN A BIT MORE DETAIL
Social Media For Entrepreneurs • @eskimon • 52We Are Social
THE EASIEST WAY TO EARN SOMEONE’S
ATTENTION IS TO OFFER THEM REAL VALUE
Social Media For Entrepreneurs • @eskimon • 53We Are Social
MOST MARKETING FAILS BECAUSE IT
INTERRUPTS US TO TRY AND SELL US THINGS
Social Media For Entrepreneurs • @eskimon • 54We Are Social
BUT WE CAN USE SOCIAL MARKETING TO
HELP PEOPLE ACHIEVE THEIR OBJECTIVES
Social Media For Entrepreneurs • @eskimon • 55We Are Social
WHAT CAN YOU OFFER AUDIENCES FOR
FREE IN SOCIAL THAT THEY’LL REALLY WANT?
Social Media For Entrepreneurs • @eskimon • 56We Are Social
Social Media For Entrepreneurs • @eskimon • 57We Are Social
ESSENTIAL TIP #2: WHEN TALKING IN
SOCIAL, ALWAYS ADD AUDIENCE VALUE
Social Media For Entrepreneurs • @eskimon • 58We Are Social
HOW?
PART 3
Social Media For Entrepreneurs • @eskimon • 59We Are Social
THE NUMBER ONE QUESTION I GET ASKED
BY CLIENTS: WHAT SHOULD I TALK ABOUT?
Social Media For Entrepreneurs • @eskimon • 60We Are Social
THE SIMPLE ANSWER: TALK ABOUT
WHAT YOUR AUDIENCE CARES ABOUT
Social Media For Entrepreneurs • @eskimon • 61We Are Social
BUT!
Social Media For Entrepreneurs • @eskimon • 62We Are Social
MAKE SURE YOU ADD DISTINCT VALUE –
DON’T JUST JUMP ON THE BANDWAGON
Social Media For Entrepreneurs • @eskimon • 63We Are Social
ADDING VALUE: BETTER, EASIER, FASTER,
RICHER, MORE REWARDING, MORE FUN,…
Social Media For Entrepreneurs • @eskimon • 64We Are Social
IDENTIFY SOME KEY THEMES AND BUILD ON-
GOING, VALUABLE CONTENT AROUND THEM
Social Media For Entrepreneurs • @eskimon • 65We Are Social
Social Media For Entrepreneurs • @eskimon • 66We Are Social
USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE
DIFFERENT CONTENT AROUND YOUR THEMES
Social Media For Entrepreneurs • @eskimon • 67We Are Social
TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE,
REPURPOSE, REWARD, AND RESPOND
Social Media For Entrepreneurs • @eskimon • 68We Are Social
REPURPOSE AND RECYCLE CONTENT
INTO ‘SNACKS’ THAT ENRICH YOUR FEED
Social Media For Entrepreneurs • @eskimon • 69We Are Social
Social Media For Entrepreneurs • @eskimon • 70We Are Social
Social Media For Entrepreneurs • @eskimon • 71We Are Social
CREATE SMALL PIECES OF DAILY CONTENT
TO HELP BUILD ENDURING ENGAGEMENT
Social Media For Entrepreneurs • @eskimon • 72We Are Social
Social Media For Entrepreneurs • @eskimon • 73We Are Social
OFFER PEOPLE SOLUTIONS INSTEAD
OF TRYING TO SELL THEM PRODUCTS
Social Media For Entrepreneurs • @eskimon • 74We Are Social
YOU DON’T NEED TO BE THE ONE CREATING
ALL THE CONTENT THAT YOU SHARE, EITHER
Social Media For Entrepreneurs • @eskimon • 75We Are Social
SHARE THIRD-PARTY CONTENT WITH
YOUR OWN THOUGHTS TO ADD NEW VALUE
Social Media For Entrepreneurs • @eskimon • 76We Are Social
Social Media For Entrepreneurs • @eskimon • 77We Are Social
REPOSTING COMMUNITY CONTENT (WITH
ATTRIBUTION) HELPS BUILD RELATIONSHIPS
Social Media For Entrepreneurs • @eskimon • 78We Are Social
Social Media For Entrepreneurs • @eskimon • 79We Are Social
BUT ONCE YOU’VE GOT IT, WHAT SHOULD
YOU DO WITH ALL THIS GREAT CONTENT?
Social Media For Entrepreneurs • @eskimon • 80We Are Social
B: DOING THINGS RIGHT
Social Media For Entrepreneurs • @eskimon • 81We Are Social
WHERE?
WHEN?
Social Media For Entrepreneurs • @eskimon • 82We Are Social
THE CHANNELS YOU USE DEPEND ON WHAT
YOU WANT TO SHARE, AND WITH WHOM
Social Media For Entrepreneurs • @eskimon • 83We Are Social
THE BIGGEST PLATFORM IS NOT
ALWAYS THE BEST FOR YOUR NEEDS
Social Media For Entrepreneurs • @eskimon • 84We Are Social
TAKE TIME TO UNDERSTAND YOUR
AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT
Social Media For Entrepreneurs • @eskimon • 85We Are Social
THE SECOND-TOP QUESTION I GET FROM
CLIENTS: HOW OFTEN SHOULD I POST?
Social Media For Entrepreneurs • @eskimon • 86We Are Social
“HOW OFTEN SHOULD I
SPEAK TO MY FRIENDS?”
Social Media For Entrepreneurs • @eskimon • 87We Are Social
YOU CAN SHARE AS OFTEN AS YOU
HAVE SOMETHING VALUABLE TO OFFER
Social Media For Entrepreneurs • @eskimon • 88We Are Social
BUT: REMEMBER THAT YOU SHOULD AIM
TO LISTEN TWICE AS MUCH AS YOU TALK
Social Media For Entrepreneurs • @eskimon • 89We Are Social
ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE
THE MOST EFFICIENT SOCIAL APPROACH
Social Media For Entrepreneurs • @eskimon • 90We Are Social
3 ESSENTIAL SOCIAL SKILLS
1.  LISTEN MORE THAN YOU TALK
2.  ALWAYS ADD AUDIENCE VALUE
3.  GO FOR ‘FREQUENT SNACK’ SHARING
Social Media For Entrepreneurs • @eskimon • 91We Are Social
WHAT
NEXT?
Social Media For Entrepreneurs • @eskimon • 92We Are Social
TO DO TODAY: GET STARTED,
AND KEEP EXPERIMENTING
Social Media For Entrepreneurs • @eskimon • 93We Are Social
IF YOU NEED HELP: GET FREE, ON-GOING
TIPS AND ADVICE AT WEARESOCIAL.SG
Social Media For Entrepreneurs • @eskimon • 94We Are Social
@eskimon
Social Media For Entrepreneurs • @eskimon • 95We Are Social
GOOD
LUCK!
Social Media For Entrepreneurs • @eskimon • 96We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

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Social Media for Time-Strapped Entrepreneurs

  • 1. Social Media For Entrepreneurs • @eskimon • 1We Are Social SOCIAL MEDIA SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 BUILDING SUCCESS IN JUST 10 MINUTES PER DAY we are social FOR THE TIME-STRAPPED! ENTREPRENEUR!
  • 2. Social Media For Entrepreneurs • @eskimon • 2We Are Social SIMONKEMP @eskimon
  • 3. Social Media For Entrepreneurs • @eskimon • 3We Are Social
  • 4. Social Media For Entrepreneurs • @eskimon • 4We Are Social SOCIAL FOR ENTREPRENEURS WHAT IS SOCIAL REALLY ALL ABOUT? WHY IS SOCIAL RELEVANT TO ME? WHO SHOULD I BE ENGAGING? HOW CAN I MAKE BEST USE OF SOCIAL? WHERE & WHEN SHOULD I BE POSTING? WHAT SHOULD I DO TO GET STARTED? WHERE CAN I GET MORE (FREE) HELP?
  • 5. Social Media For Entrepreneurs • @eskimon • 5We Are Social WHAT?
  • 6. Social Media For Entrepreneurs • @eskimon • 6We Are Social AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING
  • 7. Social Media For Entrepreneurs • @eskimon • 7We Are Social WE’RE GETTING TOO HUNG-UP ON THE ‘MEDIA’, AND MISSING THE SOCIAL MAGIC
  • 8. Social Media For Entrepreneurs • @eskimon • 8We Are Social THE BEST SOCIAL ACTIVITIES FOCUS ON INTERACTION BEFORE EXTENDING REACH
  • 9. Social Media For Entrepreneurs • @eskimon • 9We Are Social COUNT THE IMPRESSED, NOT THE IMPRESSIONS
  • 10. Social Media For Entrepreneurs • @eskimon • 10We Are Social THIS EVENING WE’RE GOING TO EXPLORE WAYS TO MAXIMISE SOCIAL ENGAGEMENT
  • 11. Social Media For Entrepreneurs • @eskimon • 11We Are Social BUT WHY WOULD THAT BE RELEVANT TO YOU AS AN ENTREPRENEUR IN THE FIRST PLACE?
  • 12. Social Media For Entrepreneurs • @eskimon • 12We Are Social WHY?
  • 13. We Are Social @wearesocialsg • 13 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence 7.21 JAN 2015 URBANISATION: 53% BILLION 3.10 PENETRATION: 42% BILLION 2.08 PENETRATION: 29% BILLION 3.65 PENETRATION: 51% BILLION 1.69 PENETRATION: 23% BILLION
  • 14. Social Media For Entrepreneurs • @eskimon • 14We Are Social SOCIAL IS THE ONLY PRACTICAL WAY FOR US TO CONVERSE AND ENGAGE AT SCALE
  • 15. Social Media For Entrepreneurs • @eskimon • 15We Are Social NB: ENGAGEMENT IS WHEN OTHER PEOPLE CARE, NOT JUST WHEN THEY’RE AWARE
  • 16. Social Media For Entrepreneurs • @eskimon • 16We Are Social SO HOW CAN YOU START MAKING (BETTER) USE OF SOCIAL’S HUGE POTENTIAL?
  • 17. Social Media For Entrepreneurs • @eskimon • 17We Are Social EFFECTIVENESS: DOING THE RIGHT THINGS EFFICIENCY: DOING THOSE THINGS RIGHT !!
  • 18. Social Media For Entrepreneurs • @eskimon • 18We Are Social A: DOING THE RIGHT THINGS
  • 19. Social Media For Entrepreneurs • @eskimon • 19We Are Social “BECAUSE EVERYONE ELSE IS DOING IT” IS NOT A VALID REASON TO DO SOCIAL
  • 20. Social Media For Entrepreneurs • @eskimon • 20We Are Social KNOW WHY YOU’RE DOING IT – AND WHAT YOU HOPE TO ACHIEVE – BEFORE YOU START
  • 21. Social Media For Entrepreneurs • @eskimon • 21We Are Social WHO?
  • 22. Social Media For Entrepreneurs • @eskimon • 22We Are Social IN ORDER TO SUCCEED, YOU FIRST NEED TO KNOW WHAT SUCCESS LOOKS LIKE
  • 23. Social Media For Entrepreneurs • @eskimon • 23We Are Social WHAT CHALLENGES OR OPPORTUNITIES ARE YOU HOPING TO ADDRESS?
  • 24. Social Media For Entrepreneurs • @eskimon • 24We Are Social WHO DO YOU NEED TO ENGAGE IN ORDER TO ADDRESS THEM?
  • 25. Social Media For Entrepreneurs • @eskimon • 25We Are Social HOW DO THEIR BELIEFS OR ATTITUDES NEED TO CHANGE FOR YOU TO SUCCEED?
  • 26. Social Media For Entrepreneurs • @eskimon • 26We Are Social START WITH WHAT YOU WANT PEOPLE TO UNDERSTAND – NOT WHAT YOU WILL SAY
  • 27. Social Media For Entrepreneurs • @eskimon • 27We Are Social USE SOCIAL TO SHARE THINGS THAT CAN BUILD THAT UNDERSTANDING OVER TIME
  • 28. Social Media For Entrepreneurs • @eskimon • 28We Are Social HOW? PART 1
  • 29. Social Media For Entrepreneurs • @eskimon • 29We Are Social DO YOU REALLY UNDERSTAND WHAT YOUR AUDIENCES THINK OR BELIEVE?
  • 30. Social Media For Entrepreneurs • @eskimon • 30We Are Social WHAT’S THE BEST WAY TO UNDERSTAND WHAT SOMEONE THINKS OR BELIEVES?
  • 31. Social Media For Entrepreneurs • @eskimon • 31We Are Social SUCCESSFUL CONVERSATIONS ARE MORE ABOUT LISTENING THAN ABOUT TALKING
  • 32. Social Media For Entrepreneurs • @eskimon • 32We Are Social SOCIAL LISTENING ALLOWS US TO UNDERSTAND AUDIENCES AT SCALE
  • 33. Social Media For Entrepreneurs • @eskimon • 33We Are Social WHAT’S MORE, WE CAN LISTEN WHEREVER AND WHENEVER WE WANT OR NEED TO
  • 34. Social Media For Entrepreneurs • @eskimon • 34We Are Social EVEN THE MOST TIME-STRAPPED ENTREPRENEUR CAN FIND 5 MINUTES…
  • 35. Social Media For Entrepreneurs • @eskimon • 35We Are Social TO DO #1: CREATE TWITTER LISTS FOR KEY PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
  • 36. Social Media For Entrepreneurs • @eskimon • 36We Are Social GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES
  • 37. Social Media For Entrepreneurs • @eskimon • 37We Are Social TO DO #2: USE FREE LISTENING TOOLS TO DIG DEEPER INTO PUBLIC CONVERSATIONS
  • 38. Social Media For Entrepreneurs • @eskimon • 38We Are Social DOWNLOAD WE ARE SOCIAL’S FREE LISTEN, LEARN, EARN GUIDE FOR FULL DETAILS CLICK ! HERE TO ! DOWNLOAD!
  • 39. Social Media For Entrepreneurs • @eskimon • 39We Are Social ESSENTIAL TIP #1: USE SOCIAL TO LISTEN MORE THAN YOU USE IT FOR PROMOTION
  • 40. Social Media For Entrepreneurs • @eskimon • 40We Are Social HOW? PART 2
  • 41. Social Media For Entrepreneurs • @eskimon • 41We Are Social THE BEST MARKETING IS ALWAYS BASED ON THE MOST SIMPLE COMMON SENSE
  • 42. Social Media For Entrepreneurs • @eskimon • 42We Are Social TO SUCCEED IN SOCIAL, YOU NEED TO BE SOCIAL
  • 43. Social Media For Entrepreneurs • @eskimon • 43We Are Social 5 TRAITS OF SOCIAL PEOPLE 1. BE NATURAL 2. BE CONSIDERATE 3. BE SOCIABLE 4. BE GENEROUS 5. BE TRUE
  • 44. Social Media For Entrepreneurs • @eskimon • 44We Are Social BE NATURAL: ENGAGE WITH PEOPLE LIKE A PERSON, NOT A SALESPERSON OR MARKETER
  • 45. Social Media For Entrepreneurs • @eskimon • 45We Are Social BE CONSIDERATE: REALLY LISTEN TO PEOPLE AND FIND WAYS TO BE ‘THERE’ FOR THEM
  • 46. Social Media For Entrepreneurs • @eskimon • 46We Are Social BE SOCIABLE: ENGAGEMENT IS ABOUT HOW YOU RESPOND TO OTHER PEOPLE, TOO
  • 47. Social Media For Entrepreneurs • @eskimon • 47We Are Social The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his own wit is also greatly pleased with you. ~JeandeLaBrùyere “
  • 48. Social Media For Entrepreneurs • @eskimon • 48We Are Social BE GENEROUS: OFFER PEOPLE VALUE BEFORE ASKING SOMETHING IN RETURN
  • 49. Social Media For Entrepreneurs • @eskimon • 49We Are Social BE TRUE: DON’T TRY TO BE WHAT YOU’RE NOT – AUTHENTIC IS BETTER THAN COOL
  • 50. Social Media For Entrepreneurs • @eskimon • 50We Are Social DOWNLOAD OUR FREE, IN-DEPTH HOW-TO GUIDE – SOCIAL BRANDS – TO LEARN MORE CLICK ! HERE TO ! DOWNLOAD!
  • 51. Social Media For Entrepreneurs • @eskimon • 51We Are Social LET’S LOOK AT GENEROSITY IN A BIT MORE DETAIL
  • 52. Social Media For Entrepreneurs • @eskimon • 52We Are Social THE EASIEST WAY TO EARN SOMEONE’S ATTENTION IS TO OFFER THEM REAL VALUE
  • 53. Social Media For Entrepreneurs • @eskimon • 53We Are Social MOST MARKETING FAILS BECAUSE IT INTERRUPTS US TO TRY AND SELL US THINGS
  • 54. Social Media For Entrepreneurs • @eskimon • 54We Are Social BUT WE CAN USE SOCIAL MARKETING TO HELP PEOPLE ACHIEVE THEIR OBJECTIVES
  • 55. Social Media For Entrepreneurs • @eskimon • 55We Are Social WHAT CAN YOU OFFER AUDIENCES FOR FREE IN SOCIAL THAT THEY’LL REALLY WANT?
  • 56. Social Media For Entrepreneurs • @eskimon • 56We Are Social
  • 57. Social Media For Entrepreneurs • @eskimon • 57We Are Social ESSENTIAL TIP #2: WHEN TALKING IN SOCIAL, ALWAYS ADD AUDIENCE VALUE
  • 58. Social Media For Entrepreneurs • @eskimon • 58We Are Social HOW? PART 3
  • 59. Social Media For Entrepreneurs • @eskimon • 59We Are Social THE NUMBER ONE QUESTION I GET ASKED BY CLIENTS: WHAT SHOULD I TALK ABOUT?
  • 60. Social Media For Entrepreneurs • @eskimon • 60We Are Social THE SIMPLE ANSWER: TALK ABOUT WHAT YOUR AUDIENCE CARES ABOUT
  • 61. Social Media For Entrepreneurs • @eskimon • 61We Are Social BUT!
  • 62. Social Media For Entrepreneurs • @eskimon • 62We Are Social MAKE SURE YOU ADD DISTINCT VALUE – DON’T JUST JUMP ON THE BANDWAGON
  • 63. Social Media For Entrepreneurs • @eskimon • 63We Are Social ADDING VALUE: BETTER, EASIER, FASTER, RICHER, MORE REWARDING, MORE FUN,…
  • 64. Social Media For Entrepreneurs • @eskimon • 64We Are Social IDENTIFY SOME KEY THEMES AND BUILD ON- GOING, VALUABLE CONTENT AROUND THEM
  • 65. Social Media For Entrepreneurs • @eskimon • 65We Are Social
  • 66. Social Media For Entrepreneurs • @eskimon • 66We Are Social USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE DIFFERENT CONTENT AROUND YOUR THEMES
  • 67. Social Media For Entrepreneurs • @eskimon • 67We Are Social TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE, REPURPOSE, REWARD, AND RESPOND
  • 68. Social Media For Entrepreneurs • @eskimon • 68We Are Social REPURPOSE AND RECYCLE CONTENT INTO ‘SNACKS’ THAT ENRICH YOUR FEED
  • 69. Social Media For Entrepreneurs • @eskimon • 69We Are Social
  • 70. Social Media For Entrepreneurs • @eskimon • 70We Are Social
  • 71. Social Media For Entrepreneurs • @eskimon • 71We Are Social CREATE SMALL PIECES OF DAILY CONTENT TO HELP BUILD ENDURING ENGAGEMENT
  • 72. Social Media For Entrepreneurs • @eskimon • 72We Are Social
  • 73. Social Media For Entrepreneurs • @eskimon • 73We Are Social OFFER PEOPLE SOLUTIONS INSTEAD OF TRYING TO SELL THEM PRODUCTS
  • 74. Social Media For Entrepreneurs • @eskimon • 74We Are Social YOU DON’T NEED TO BE THE ONE CREATING ALL THE CONTENT THAT YOU SHARE, EITHER
  • 75. Social Media For Entrepreneurs • @eskimon • 75We Are Social SHARE THIRD-PARTY CONTENT WITH YOUR OWN THOUGHTS TO ADD NEW VALUE
  • 76. Social Media For Entrepreneurs • @eskimon • 76We Are Social
  • 77. Social Media For Entrepreneurs • @eskimon • 77We Are Social REPOSTING COMMUNITY CONTENT (WITH ATTRIBUTION) HELPS BUILD RELATIONSHIPS
  • 78. Social Media For Entrepreneurs • @eskimon • 78We Are Social
  • 79. Social Media For Entrepreneurs • @eskimon • 79We Are Social BUT ONCE YOU’VE GOT IT, WHAT SHOULD YOU DO WITH ALL THIS GREAT CONTENT?
  • 80. Social Media For Entrepreneurs • @eskimon • 80We Are Social B: DOING THINGS RIGHT
  • 81. Social Media For Entrepreneurs • @eskimon • 81We Are Social WHERE? WHEN?
  • 82. Social Media For Entrepreneurs • @eskimon • 82We Are Social THE CHANNELS YOU USE DEPEND ON WHAT YOU WANT TO SHARE, AND WITH WHOM
  • 83. Social Media For Entrepreneurs • @eskimon • 83We Are Social THE BIGGEST PLATFORM IS NOT ALWAYS THE BEST FOR YOUR NEEDS
  • 84. Social Media For Entrepreneurs • @eskimon • 84We Are Social TAKE TIME TO UNDERSTAND YOUR AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT
  • 85. Social Media For Entrepreneurs • @eskimon • 85We Are Social THE SECOND-TOP QUESTION I GET FROM CLIENTS: HOW OFTEN SHOULD I POST?
  • 86. Social Media For Entrepreneurs • @eskimon • 86We Are Social “HOW OFTEN SHOULD I SPEAK TO MY FRIENDS?”
  • 87. Social Media For Entrepreneurs • @eskimon • 87We Are Social YOU CAN SHARE AS OFTEN AS YOU HAVE SOMETHING VALUABLE TO OFFER
  • 88. Social Media For Entrepreneurs • @eskimon • 88We Are Social BUT: REMEMBER THAT YOU SHOULD AIM TO LISTEN TWICE AS MUCH AS YOU TALK
  • 89. Social Media For Entrepreneurs • @eskimon • 89We Are Social ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE THE MOST EFFICIENT SOCIAL APPROACH
  • 90. Social Media For Entrepreneurs • @eskimon • 90We Are Social 3 ESSENTIAL SOCIAL SKILLS 1.  LISTEN MORE THAN YOU TALK 2.  ALWAYS ADD AUDIENCE VALUE 3.  GO FOR ‘FREQUENT SNACK’ SHARING
  • 91. Social Media For Entrepreneurs • @eskimon • 91We Are Social WHAT NEXT?
  • 92. Social Media For Entrepreneurs • @eskimon • 92We Are Social TO DO TODAY: GET STARTED, AND KEEP EXPERIMENTING
  • 93. Social Media For Entrepreneurs • @eskimon • 93We Are Social IF YOU NEED HELP: GET FREE, ON-GOING TIPS AND ADVICE AT WEARESOCIAL.SG
  • 94. Social Media For Entrepreneurs • @eskimon • 94We Are Social @eskimon
  • 95. Social Media For Entrepreneurs • @eskimon • 95We Are Social GOOD LUCK!
  • 96. Social Media For Entrepreneurs • @eskimon • 96We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG