MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
The Online Reputation Management LandscapeRhea Drysdale
Why is ORM growing in popularity for search marketers? This keynote will look at how technical changes from the search engines and the proliferation of social media have led to a booming ORM industry. We’ll also review the tools and services available to both agencies and in-house professionals that can help combat threats to a brand’s most valuable asset.
What Every Hospital Communicator Should Say – In 140 Characters or LessRMH Healthcare
Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the New England Organized Retail Crime Symposium and Tradeshow)
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
The Online Reputation Management LandscapeRhea Drysdale
Why is ORM growing in popularity for search marketers? This keynote will look at how technical changes from the search engines and the proliferation of social media have led to a booming ORM industry. We’ll also review the tools and services available to both agencies and in-house professionals that can help combat threats to a brand’s most valuable asset.
What Every Hospital Communicator Should Say – In 140 Characters or LessRMH Healthcare
Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the New England Organized Retail Crime Symposium and Tradeshow)
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
This presentation covers social networking worldwide and was delivered on October 7, 2011 as part of the Small Business Development Center\'s ExportGA Program with The University of Georgia. The presentation was created and delivered by social media trainer and public speaker Kelly Quattlebaum, president of Global Marcoms, in Atlanta, Georgia.
Understanding Mosquitos- Lawn Care
There are over 3,000 different species of mosquitoes throughout the world; currently 176species are recognized in the United States, roughly 50 species of mosquitoes in our region and at least 28 bite humans.
The definition of a weed is: any undesirable or troublesome plant, especially one that grows profusely where it is not wanted.Going off the definition a weed can be pretty much any plant. Weeds do fall into two main categories: annuals and perennials. (There are also a few biennials, but they’re generally treated like perennials.)
Ash is unique from other trees because of the following distinctive characteristics: opposite branching and compound leaf according to the following descriptions of pictures. Remember, mountain ash (Sorbus) is not a true ash (Fraxinus), and is not affected by the Emerald Ash Borer.
Quack grass (Elytrigia repens) is an undesirable perennial grass that grows as a weed in many lawns. It forms in patches, has a coarse fibrous root system that spreads by long-lived rhizomes as well as by seeds. Quack grass is an aggressive grassy weed and found in many lawns throughout the growing season.
Crabgrass is one of the most prevalent noxious grasses in ornamental and landscape areas and is a severe problem in turf grass areas. This common problem grass is annual and reproduces by seed. Before germination can occur, temperatures in the top half-inch of sol must reach 55 degrees. Crabgrass problems mainly occur in thin and heat stressed areas. This grass is most commonly found along drives and sidewalks where heat radiates and stresses your normal turf grass. These areas need frequent attention when watering to avoid thinning, which allows the crabgrass to move in.
Pre-emergent herbicides by LCS Lawn ServieGreg Bennett
Pre-emergent herbicides, often called crabgrass preventer, are applied to prevent crabgrass and other grassy weeds in turf. Crabgrass is by far the most common grassy weed in our area, others that are problematic in our area include goosegrass and johnsongrass.
Apple Scab Treatment- LCS Tree ServiceGreg Bennett
Apple scab occurs in most areas of the world where apples are grown and is one of the most serious diseases of ornamental crabapple and fruit trees. It is caused by the fungus Venturia inaequalis. Apple scab occurs on the leaves, petioles, blossoms and fruit. Infections usually develop first on the undersides of leaves.
Winter Burn on Evergreens Damage, Care, and Treatment.Most of our evergreen species are narrow-leaved conifers – pine, spruce, arborvitae, juniper, hemlock, and yew – that have needles or scales for foliage. Unfortunately all of these species can be injured by winter burn and the winter of 2013-14 is proving to be no exception. Winter burn injury has been observed on many evergreen trees and shrubs
Caring for your Birch Trees. Birch are deciduous trees that belong to the family Betulaceae. There are around 60 different species of birch that grow around the world. Birch require well-drained soil, enough moisture and direct sunlight for the proper growth. It usually grows near lakes and rivers. Birch is known as pioneer species because it easily populates habitats destroyed by fire.
A professional energy assessment (audit) provides an analysis of the safety and efficiency of your home’s airflow and heating/cooling systems. Undiagnosed air leaks, inadequate insulation, improper ventilation, faulty combustion appliances and leaky gas pipes not only waste energy and money, but can also cause health and safety problems.
Therefore, a professional energy assessment should be part of every homeowner’s building maintenance and should be repeated whenever major improvements are made (such as room additions, attic/basement remodeling, multiple new windows) to ensure the house maintains proper ventilation and air sealing.
Promotion and Decorative Printing | Decals and LabelsGreg Bennett
J.N. White Designs sophisticated electrostatic offset process combined with traditional screen printing process results in outstanding color intensity and durability.
www.jnwhitedesigns.com
Good bugs, bad bugs! There are hundreds of different kinds of insects. Some insects are very beneficial but grubs are not one of the insects you want in your lawn!
www.lcslawn.com
Switches for the Medical Industry - Made in USA Greg Bennett
J.N. White Designs (www.jnwhitedesigns.com) offers proprietary “Click Touch Technology” in membrane switches, which provides up to 6 million actuations and is perfect for applications where switches are seldom activated by the gentle touch of a finger.
J.N. White Designs’ formal relationship with 3M allows us to utilize adhesive technology that will hermetically seal switch assemblies or overlays to customers’ sub-panels or housings
7. Wikipedia = Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies…It supports the democratization of knowledge and information, transforming people from content consumers into content producers…
14. Case Study -360 year old brand losing market share decides it is time to social network
15. Results = 6000 join; 1.5 million visits; Fiskars products are up more than 600% mentioning Fiskars products by name on a per-week basis since the program began
Interactive Will Cannibalize Traditional Media ; Interactive Marketing Spend Will Near $55 Billion By 2014; Search Marketing Still Leads Interactive Spend Display Advertising Rebounds ; Email Marketing Continues Healthy Growth ; Social Media Fixes Itself In The Interactive Mix ; Mobile Marketing Matters Post-Recession ;WHAT IT MEANS Interactive Trends Will Redefine Your Business
Lifestreaming is sharing tidbits of life; blurring of lines now
Why get involved = going to supplement whatever else you do; you can listen into consumers; no lead time like for magazine 3 month lead timeAMI Director of Media Outreach Tom Super said, “It is important to note that social media is not the end-all solution to AMI’s communications efforts. It is simply another tool in our communications tool box. It is supplemental to our ongoing public affairs campaigns, but in a way that is more direct to the consumer, which reflects the cyclical nature of the Web and the immediacy of today’s news cycle.” “ Social media is evolving every day -we’re currently looking into newer sites and next generation applications, too, such as Google Wave and Ning,” Super concluded. “There is no doubt social media has proven an integral part of AMI’s communications efforts.” -30-
3 main rules = transparency and honesty is key; don’t misrepresent who you are; you are engaging in a conversation; you need not pitch but participate in the community as a community member
Social media does not mean I have a twitter account - We need to identify where are communities abide. Social media can be measured.
They decided to go after the passion about scrapbooking and sharing their lives. Fiskars used Brains on Fire to find 5 people that are passionate about scrapbooking. It was kind of like American Idol! Losing market share so hired “brains on fire” said no one was passionate about their brand – people who are passionate are crafters and scrapbookers.They thought community would be those in their 40’s and 50’s.Turned out women in 20’s and teens talking on blogs; Did not try to do a sales pitch, but create a venue to bring passionate people together for crafters to congregate; Invite 5 women to become ambassadors and paid them 15 hours a week to develop social network; only could become a member if invited by one of these ladies (membership has its privileges)
How many people don’t just read but are really engaged; Look for 10 blogs where you can establish relationships; Not so much about products but about problems; How many people are engage influencers not just anybody
Executive Summary Goal of a Structured Wiki: Combine the benefits of a Wiki and a database application
We need to move beyond SEO to social media optimization