Being There Before the Sale
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This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
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Being There Before the Sale
- 1. Being there BEFORE the Sale. Greg Cangialosi
- 2. Our story… Our approach ….
- 4. Found our internal champion(s)
- 5. Turned Marketing into a Publishing organization
- 6. Turned Marketing into a Publishing organization
- 7. Work from an editorial calendar.
- 8. Use [enter tool here] as distribution & conversation channel.
- 9. Monitor & listen to the conversation
- 10. Use social networks to engage & connect.
- 11. Use social networks to engage & connect.
- 12. Use social networks to engage & connect.
- 13. Send frequent email communications.
- 15. So, is it working?
- 16. 424,351 inbound links. (and growing…)
- 17. Social = 22%
- 18. Social CRM … The Next Level
- 19. … before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….
- 21. • Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
- 24. Sales is a by-product of participation
- 25. Avoid the “ Kumbaya Effect”
- 26. Social is SERIOUS business.
- 27. Brands need personality ( people work with people )
- 28. It’s about TRUST & REAL Relationships
- 29. Can your brand be social ?
- 30. The show goes on ...
- 31. Thank You! Q&A Greg Cangialosi Connect: 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory