The document discusses the transformation of marketing into a publishing organization through the use of an editorial calendar and social media channels for engagement and distribution. It emphasizes the importance of connectivity, influence, and building relationships with consumers to drive sales while highlighting that participation leads to sales as a by-product. Key takeaways include the necessity for brands to develop a personality and trust within their social interactions.

1. Being there BEFORE the Sale. Greg Cangialosi

2. Our story… Our approach ….

4. Found our internal champion(s)

5. Turned Marketing into a Publishing organization

6. Turned Marketing into a Publishing organization

7. Work from an editorial calendar.

8. Use [enter tool here] as distribution & conversation channel.

9. Monitor & listen to the conversation

10. Use social networks to engage & connect.

11. Use social networks to engage & connect.

12. Use social networks to engage & connect.

13. Send frequent email communications.

14. Experiment, evaluate, adapt.

15. So, is it working?

16. 424,351 inbound links. (and growing…)

17. Social = 22%

18. Social CRM … The Next Level

19. … before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….

21. • Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.

23. Some takeaways...

24. Sales is a by-product of participation

25. Avoid the “ Kumbaya Effect”

26. Social is SERIOUS business.

27. Brands need personality ( people work with people )

28. It’s about TRUST & REAL Relationships

29. Can your brand be social ?

30. The show goes on ...

31. Thank You! Q&A Greg Cangialosi Connect: 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory