How Meeting and Event Planners Can Use Social Media

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Krista Neher (www.kristaneher.com, bestselling author and international speaker on social media marketing gave this presentation to Meeting Planners International on how meeting and event planners can use social media.

In this presentation Krista shares how meeting and event planners can take advantage of social media (the original presentation included handouts with more information).

Specifically, the presentation covers:
- How to build a social media strategy
- Key steps in social media planning
- Why social media is important
- How to use LinkedIn to promote an event
- How to use Twitter to promote an event
- How to use Facebook to promote an event
- How to use blogs to promote an event.
- Using information tools like webinars and special reports to promote your event

This presentation was done for MPI (Meeting Planners International).

To learn more about social media training offered by Krista, check out www.bootcampdigital.com or to book Krista to create a customized presentation for your event, visit www.kristaneher.com

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How Meeting and Event Planners Can Use Social Media

  1. 1. Krista NeherSocial Media for CEO – Boot Camp DigitalMeeting &Event krista@bootcampdigital.comPlanners @kristaneher 2
  2. 2. What is social media? 4
  3. 3. 6
  4. 4. 14
  5. 5. Attention is Shifting to Digital 10
  6. 6. Social Drives Decisions 7
  7. 7. We Trust 2 Things: People we knowand people we don’t know. Not ads. 8
  8. 8. Show. Don’t Tell. 12
  9. 9. 14
  10. 10. 26
  11. 11. Field Guide To Social Media 27
  12. 12. Key Social Media Tools« Twitter« Facebook« LinkedIn« Information Tools « Webinars « White Papers/Reports/Downloads« Video Content« Leveraging Your Partners 12
  13. 13. What are« you Doing? Broadcast« Connect 84
  14. 14. 87
  15. 15. 88
  16. 16. 89
  17. 17. 90
  18. 18. 18
  19. 19. #« Choose a hashtag for your event « Hint: Most obvious = best« Promote the hashtag« Use it in advance« Put it on the conference book« Put it on badges« Put it on slides« Allows you to track themed Tweets and get instant feedback 19
  20. 20. 16
  21. 21. 21
  22. 22. Why Pages« Long-Term Relationship « Beyond initial show« Robust media sharing« Social Spread« Create event from group« Build a fan base« Connect « Share information « Promos/Deals « Build excitement« Official Representation 22
  23. 23. 23
  24. 24. 24
  25. 25. LinkedIn 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. Information Tools 29
  30. 30. Info Tools« Buildrelationships year round« Lead acquisition « Getemail addresses « Send promo emails or special offers« Showcase « Speakers « Exhibitors « Sponsors« Build buzz for event 31
  31. 31. Email Newsletter« Still a preferred communication method« Add Attendees, Sponsors, Speakers and work to build list year round 30
  32. 32. Webinars 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. ] 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. Start Small Not Big Do a fewthings well Not a lot of things poorly 41
  42. 42. Field Guide To Social Media 105
  43. 43. 106
  44. 44. ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 111
  45. 45. Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

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