SlideShare a Scribd company logo

Social Media Marketing - An Introduction

•Download as PPTX, PDF•
•
Dharamveer Nimiwal
Dharamveer Nimiwal

This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.

BusinessTechnology
1 of 34
An Introduction to Social Media Nimiwal.in By: Dharamveer Nimiwal Facebook.com/nimiwal Twitter.com/nimiwal Linkedin.com/nimiwal Youtube.com/nimiwal Formspring.me/nimiwal 500px.com/nimiwal_dharamveer
What is Social Media? Social Media is….. Powered By:
A Conversation Between..
And This Conversation is..
The Conversation is…
& To Join the Conversation… We Need To Be……. We Need To Listen….
SMM is not always easy We Need a Strategy
WHY Social Media? • It’s about people • >50% of social network users are • Conversations of the Marketplace connected to brands. • Voices of the People • Impacts to Google Results • Different than Broadcast Marketing The Trust factor • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friend’s recommendation over critic’s review • 3 times more likely to trust peer opinions over advertising for purchasing decisions • 1 word-of-mouth conversation has impact of 200 TV ads
Social Media is Integrated to Overall Marketing Activities. 1) Corporate Domain • 4) Brand Extension • Corporate Site • Portal Strategy • Microsites for Segmentation • Web Advertising • Interactive Web Marketing • Contextual Advertising • Intranet/Extranet • Regionalization • Sponsorship and /Cross branding/Affiliate 2) Search Marketing • Search Engine Optimization (SEO) • 5) Emerging Mediums tie with • Search Engine Marketing (SEM) the Internet 3) Out Bound and Syndicated Web Marketing • Internet TV (IPTV) • Email Marketing • Mobile Content • Invasive Marketing • Online Massive Multi Player • Syndicated Content and RSS Games, Console Games
Social Media is Growing…And It will keep Growing..
Online and Offline Equilibrium Purchase Online Purchase Offline Discuss Offline Discuss Online Offline brand experiences are the main online conversation starters.
Why Do People Matter:
SMM Scope : • Discussion Boards • Social Networking • Chat Rooms • Blogs • Images • Videos • Asynchronous to Real-Time (Twitter) • Mobile • Integrated in other applications • IPTV
How it Works…..
Tactics to build your Social Media Program • Recognize the new influencers • Prepare for all scenarios • Don’t shy away • Address the good as well as the bad • Track who’s who • Appoint and Empower • Employees will Blog • Consider creating the “Air Traffic Control Tower” • Use Social Media as Sales Tools.
Where to Use Social Media…. It’s not just Marketing. • Sales Lead Acquisition • Product Requirements • Product Development • Support • Internal Knowledge • Market & Customer Feedback • Rapid Sharing • Executive Leadership & Visibility • Branding
How To Use Social Media..
Social Media In Relation with SEO & SEM
Social Media Takes Time…. Listen Promote Participate Publish Build Community
Things to be Avoided: • Run to Action! • Over Excitement!! • Limited Reach! • Dictation • Don’t mess with People??
Who is to be targeted??  Regular Social networkers.  Those Who are younger.  Members of more networks.  Women consult more often about products and brands.  Where can you find potential customers?
Social Media Trends Worldwide • Facebook • Google Plus • Twitter • LinkedIn • Youtube • Flicker • Hi5 • Bebo • Many More
Social Media Trends Projected Amount 2015: $30 billion in Facebook Store Commerce Amount in 2010 : $0 in Facebook Store Commerce
YouTube: An Introduction • Second Largest Search Engine On the Web. • Fourth Largest Site on the Web. • 13 Hours of Video uploaded to YouTube Every Minute. • Over 1 Billion Views Per Day
LinkedIn – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs • Average individual salary on LinkedIn is $109,000 On LinkedIn your can: • Post a profile and resume • Connect with colleagues • Share professional recommendations • Find jobs • Forums to demonstrate expertise and find answers
Facebook: Source of Powerful tools to engage and understand your audience: • Brand pages • Custom applications • Targeted advertising • Audience metrics • Opinion polls
Facebook…Most Powerful Media on The Web
Facebook: Impact on Marketing Strategies Coke and Unilever SHIFTED from microsites to social in 2010
Facebook: Best Channel for Viral Marketing & Link Baits..
Facebook: Best Advertisement Media
Thank You!! Sources: • Google Images • Articles from Searchengineland.com

Recommended

Social Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamSocial Media Marketing by Vijay Ram
Social Media Marketing by Vijay Ram
Vijay Ram
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
Nikki Little
 
An introduction to Social Media Marketing 2014
An introduction to Social Media Marketing 2014An introduction to Social Media Marketing 2014
An introduction to Social Media Marketing 2014
Sarah Sloan
 
Social Media Marketing - Introduction
Social Media Marketing - IntroductionSocial Media Marketing - Introduction
Social Media Marketing - Introduction
Shankar Saikia
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Digital Consultant
 
Role and Importance Social Media Marketing
Role and Importance Social Media MarketingRole and Importance Social Media Marketing
Role and Importance Social Media Marketing
Saleoid
 
Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - Marketing
Anastasia Bishop
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Chris Huebner
 

Recommended

Social Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamSocial Media Marketing by Vijay Ram
Social Media Marketing by Vijay Ram
Vijay Ram
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
Nikki Little
 
An introduction to Social Media Marketing 2014
An introduction to Social Media Marketing 2014An introduction to Social Media Marketing 2014
An introduction to Social Media Marketing 2014
Sarah Sloan
 
Social Media Marketing - Introduction
Social Media Marketing - IntroductionSocial Media Marketing - Introduction
Social Media Marketing - Introduction
Shankar Saikia
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Digital Consultant
 
Role and Importance Social Media Marketing
Role and Importance Social Media MarketingRole and Importance Social Media Marketing
Role and Importance Social Media Marketing
Saleoid
 
Social Media on Business - Marketing
Social Media on Business - MarketingSocial Media on Business - Marketing
Social Media on Business - Marketing
Anastasia Bishop
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Chris Huebner
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
panthermarketing
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
Ian Farmer
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
AbhijithV24
 
Being There Before the Sale
Being There Before the SaleBeing There Before the Sale
Being There Before the Sale
Greg Cangialosi
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
Q&A Business Solutions
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Europa Universität Viadrina
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
Brian Huonker
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
TechSoup
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp
Aliza Sherman
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
Todd Earwood
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - Sysomos
Sysomos
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
Vanessa CEO
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
Hootsuite
 
8 ppt
8 ppt8 ppt
8 ppt
Paula912226
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career Day
Krista Neher
 
Syfy
SyfySyfy
Syfy
Tidusfai
 
2009 MOST Social Media Presentation
2009 MOST Social Media Presentation2009 MOST Social Media Presentation
2009 MOST Social Media Presentation
Samantha Young
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Joris Roebben
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
Michael J Lis
 
Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh arya(ppt)
Pravesh arya(ppt)
Pravesh ARYA
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
Dale Denham
 
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
Jonny Buroker
 

More Related Content

What's hot

Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
panthermarketing
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
Ian Farmer
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
AbhijithV24
 
Being There Before the Sale
Being There Before the SaleBeing There Before the Sale
Being There Before the Sale
Greg Cangialosi
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
Q&A Business Solutions
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Europa Universität Viadrina
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
Brian Huonker
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
TechSoup
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp
Aliza Sherman
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
Todd Earwood
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - Sysomos
Sysomos
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
Vanessa CEO
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
Hootsuite
 
8 ppt
8 ppt8 ppt
8 ppt
Paula912226
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career Day
Krista Neher
 
Syfy
SyfySyfy
Syfy
Tidusfai
 
2009 MOST Social Media Presentation
2009 MOST Social Media Presentation2009 MOST Social Media Presentation
2009 MOST Social Media Presentation
Samantha Young
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Joris Roebben
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
Michael J Lis
 
Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh arya(ppt)
Pravesh arya(ppt)
Pravesh ARYA
 

What's hot (20)

Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
Recent trends in public relations in marketing
Recent trends in public relations in marketingRecent trends in public relations in marketing
Recent trends in public relations in marketing
 
Being There Before the Sale
Being There Before the SaleBeing There Before the Sale
Being There Before the Sale
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - Sysomos
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
8 ppt
8 ppt8 ppt
8 ppt
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career Day
 
Syfy
SyfySyfy
Syfy
 
2009 MOST Social Media Presentation
2009 MOST Social Media Presentation2009 MOST Social Media Presentation
2009 MOST Social Media Presentation
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
 
Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh arya(ppt)
Pravesh arya(ppt)
 

Viewers also liked

An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
Dale Denham
 
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
Jonny Buroker
 
Business and Social Media : What ?
Business and Social Media : What ?Business and Social Media : What ?
Business and Social Media : What ?
Jean-Francois Messier
 
Presentation for absa
Presentation for absaPresentation for absa
Presentation for absaKristi Hansen
 
Theoretical framework april 7th 2013
Theoretical framework april 7th 2013Theoretical framework april 7th 2013
Theoretical framework april 7th 2013MaFranciscaaa
 
Año de la misericordia Bianco Toro
Año de la misericordia Bianco ToroAño de la misericordia Bianco Toro
Año de la misericordia Bianco Toro
Bianco Toro
 
Idyll
IdyllIdyll
IdyllRenny
 
Cher ping lim theoretical framework ict
Cher ping lim theoretical framework ictCher ping lim theoretical framework ict
Cher ping lim theoretical framework ictharamaya university
 
SharePoint 2013 Adoption Tactics #SPSDFW
SharePoint 2013 Adoption Tactics #SPSDFWSharePoint 2013 Adoption Tactics #SPSDFW
SharePoint 2013 Adoption Tactics #SPSDFWGina Montgomery, V-TSP
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That Converts
Michael Brenner
 
The church at Sardis
The church at SardisThe church at Sardis
The church at Sardis
3 Nails + 1 Cross = forgiven
 

Viewers also liked (15)

An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
 
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
 
Business and Social Media : What ?
Business and Social Media : What ?Business and Social Media : What ?
Business and Social Media : What ?
 
Presentation for absa
Presentation for absaPresentation for absa
Presentation for absa
 
Theoretical framework april 7th 2013
Theoretical framework april 7th 2013Theoretical framework april 7th 2013
Theoretical framework april 7th 2013
 
Año de la misericordia Bianco Toro
Año de la misericordia Bianco ToroAño de la misericordia Bianco Toro
Año de la misericordia Bianco Toro
 
Technical Writing Today
Technical Writing TodayTechnical Writing Today
Technical Writing Today
 
Idyll
IdyllIdyll
Idyll
 
Cher ping lim theoretical framework ict
Cher ping lim theoretical framework ictCher ping lim theoretical framework ict
Cher ping lim theoretical framework ict
 
SMB Resume
SMB ResumeSMB Resume
SMB Resume
 
Theoretical Framework
Theoretical FrameworkTheoretical Framework
Theoretical Framework
 
How to prepare for Global Village
How to prepare for Global VillageHow to prepare for Global Village
How to prepare for Global Village
 
SharePoint 2013 Adoption Tactics #SPSDFW
SharePoint 2013 Adoption Tactics #SPSDFWSharePoint 2013 Adoption Tactics #SPSDFW
SharePoint 2013 Adoption Tactics #SPSDFW
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That Converts
 
The church at Sardis
The church at SardisThe church at Sardis
The church at Sardis
 

Similar to Social Media Marketing - An Introduction

NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
Kim Williams
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media Marketing
theOrigo Ltd.
 
Social Media Landscape 2012
Social Media Landscape 2012Social Media Landscape 2012
Social Media Landscape 2012
Jodi Gersh
 
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
Ethinos Digital Marketing
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session Three
Jessica Brown
 
Social Media
Social Media Social Media
Social Media
Dr. Deborah Ferber
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0
Monica Wright
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
Joseph Stabb, ABD
 
PR and Social Media
PR and Social Media PR and Social Media
PR and Social Media
Alan Weinkrantz
 
Social Media Marketing - What and Whay
Social Media Marketing - What and WhaySocial Media Marketing - What and Whay
Social Media Marketing - What and Whay
Alex Conway
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
Sebastian Rusk
 
B2B Social Media Seminar
B2B Social Media SeminarB2B Social Media Seminar
B2B Social Media SeminarWareAnthonyRust
 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers Association
Rebecca Caroe
 
Final social media in business is 460
Final social media in business is 460Final social media in business is 460
Final social media in business is 460msiakpere
 
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
Brian Bluff
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
 
What is digital media [compatibility mode]
What is digital media [compatibility mode]What is digital media [compatibility mode]
What is digital media [compatibility mode]
Moses Gomes
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation Jessica Sappenfield
 

Similar to Social Media Marketing - An Introduction (20)

NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media Marketing
 
Social Media Landscape 2012
Social Media Landscape 2012Social Media Landscape 2012
Social Media Landscape 2012
 
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session Three
 
Social Media
Social Media Social Media
Social Media
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
PR and Social Media
PR and Social Media PR and Social Media
PR and Social Media
 
Twitter for Business webinar
Twitter for Business webinarTwitter for Business webinar
Twitter for Business webinar
 
Social Media Marketing - What and Whay
Social Media Marketing - What and WhaySocial Media Marketing - What and Whay
Social Media Marketing - What and Whay
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
B2B Social Media Seminar
B2B Social Media SeminarB2B Social Media Seminar
B2B Social Media Seminar
 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers Association
 
Final social media in business is 460
Final social media in business is 460Final social media in business is 460
Final social media in business is 460
 
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
 
What is digital media [compatibility mode]
What is digital media [compatibility mode]What is digital media [compatibility mode]
What is digital media [compatibility mode]
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation
 

Recently uploaded

Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
Auditing study material for b.com final year students
Auditing study material for b.com final year studentsAuditing study material for b.com final year students
Auditing study material for b.com final year students
narasimhamurthyh4
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 

Recently uploaded (20)

Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
Auditing study material for b.com final year students
Auditing study material for b.com final year studentsAuditing study material for b.com final year students
Auditing study material for b.com final year students
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 

Social Media Marketing - An Introduction

  • 1. An Introduction to Social Media Nimiwal.in By: Dharamveer Nimiwal Facebook.com/nimiwal Twitter.com/nimiwal Linkedin.com/nimiwal Youtube.com/nimiwal Formspring.me/nimiwal 500px.com/nimiwal_dharamveer
  • 2. What is Social Media? Social Media is….. Powered By:
  • 6. & To Join the Conversation… We Need To Be……. We Need To Listen….
  • 7. SMM is not always easy We Need a Strategy
  • 8. WHY Social Media? • It’s about people • >50% of social network users are • Conversations of the Marketplace connected to brands. • Voices of the People • Impacts to Google Results • Different than Broadcast Marketing The Trust factor • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friend’s recommendation over critic’s review • 3 times more likely to trust peer opinions over advertising for purchasing decisions • 1 word-of-mouth conversation has impact of 200 TV ads
  • 9. Social Media is Integrated to Overall Marketing Activities. 1) Corporate Domain • 4) Brand Extension • Corporate Site • Portal Strategy • Microsites for Segmentation • Web Advertising • Interactive Web Marketing • Contextual Advertising • Intranet/Extranet • Regionalization • Sponsorship and /Cross branding/Affiliate 2) Search Marketing • Search Engine Optimization (SEO) • 5) Emerging Mediums tie with • Search Engine Marketing (SEM) the Internet 3) Out Bound and Syndicated Web Marketing • Internet TV (IPTV) • Email Marketing • Mobile Content • Invasive Marketing • Online Massive Multi Player • Syndicated Content and RSS Games, Console Games
  • 10. Social Media is Growing…And It will keep Growing..
  • 11. Online and Offline Equilibrium Purchase Online Purchase Offline Discuss Offline Discuss Online Offline brand experiences are the main online conversation starters.
  • 12. Why Do People Matter:
  • 13. SMM Scope : • Discussion Boards • Social Networking • Chat Rooms • Blogs • Images • Videos • Asynchronous to Real-Time (Twitter) • Mobile • Integrated in other applications • IPTV
  • 15. Tactics to build your Social Media Program • Recognize the new influencers • Prepare for all scenarios • Don’t shy away • Address the good as well as the bad • Track who’s who • Appoint and Empower • Employees will Blog • Consider creating the “Air Traffic Control Tower” • Use Social Media as Sales Tools.
  • 16. Where to Use Social Media…. It’s not just Marketing. • Sales Lead Acquisition • Product Requirements • Product Development • Support • Internal Knowledge • Market & Customer Feedback • Rapid Sharing • Executive Leadership & Visibility • Branding
  • 17. How To Use Social Media..
  • 18. Social Media In Relation with SEO & SEM
  • 19. Social Media Takes Time…. Listen Promote Participate Publish Build Community
  • 20.
  • 21. Things to be Avoided: • Run to Action! • Over Excitement!! • Limited Reach! • Dictation • Don’t mess with People??
  • 22. Who is to be targeted??  Regular Social networkers.  Those Who are younger.  Members of more networks.  Women consult more often about products and brands.  Where can you find potential customers?
  • 23. Social Media Trends Worldwide • Facebook • Google Plus • Twitter • LinkedIn • Youtube • Flicker • Hi5 • Bebo • Many More
  • 24. Social Media Trends Projected Amount 2015: $30 billion in Facebook Store Commerce Amount in 2010 : $0 in Facebook Store Commerce
  • 25. YouTube: An Introduction • Second Largest Search Engine On the Web. • Fourth Largest Site on the Web. • 13 Hours of Video uploaded to YouTube Every Minute. • Over 1 Billion Views Per Day
  • 26. LinkedIn – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs • Average individual salary on LinkedIn is $109,000 On LinkedIn your can: • Post a profile and resume • Connect with colleagues • Share professional recommendations • Find jobs • Forums to demonstrate expertise and find answers
  • 27. Facebook: Source of Powerful tools to engage and understand your audience: • Brand pages • Custom applications • Targeted advertising • Audience metrics • Opinion polls
  • 29. Facebook: Impact on Marketing Strategies Coke and Unilever SHIFTED from microsites to social in 2010
  • 30. Facebook: Best Channel for Viral Marketing & Link Baits..
  • 32.
  • 33.
  • 34. Thank You!! Sources: • Google Images • Articles from Searchengineland.com