Download as PDF, PPTX
Uploaded byIan Farmer
PDF, PPTX18,402 views
Social Media Action Plan
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
