SlideShare a Scribd company logo
Don’t Change In Front
  of an Open Window:
And other
real world
advice to
use online
                                                                 Krista Neher
Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
                                                     CEO – Boot Camp Digital
About Me




Tweet at me - @KristaNeher     ©Boot Camp Digital All Rights Reserved   2
Recruiters are
 Using Social
  Media....




                 3
The Internet Can Be....

Your Best Friend        Or Your Worst
                         Nightmare...




                                  4
The Walls are Falling




                        5
The Rules and Barriers
      are fuzzy    6
Robbery




          Photo by Rendallren
                   7
What We’ll Cover
 Your   Online Reputation
   Evaluatingyour current reputation
   How to create a positive one
   Using LinkedIn to positively grow your brand
 Social   media in the workplace
   How  does what you post reflect upon you?
    Your coworkers? Your clients? Your partners?
   Setting expectations


                                           8
65
What defines you online?




                     10
Google Yourself




                  11
Assume that Everything
      is Public   12
How real is
  this??




       13
Consider your private social
         networks




                               14
Are You Polarizing?




                      15
Are There Issues with What You Post?




                               16
Consider that Humor isn’t universal.




                                17
Could your opinions be polarizing?




                              18
19
Are There Issues with What You Post?
 Example posting checkin at bar at 1am on
 a work night




                                     20
Are there issues with what you post?




                               21
22
Are there issues with WHEN you
                post?
 During  the workday
 Late at night




                             23
Are there issues with what you post?




Would you say it to the persons face?
                                24
Just finished a call with people who
 needed everything explained 10
           times! #Stupid”

    “Was super-productive today -
  finished a client project in 4 hours
that should have taken 8. Will still bill
              them for 8.”

     People can figure it out......
     People can figure it out......
     People can figure it out......   25
Myth of
    Anonymity - if
   you don’t want it
   attached to you -
      don’t say it

Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Who Cares? The question is “How do you
 want to represent yourself as a person
         and as a professional.”
Who Cares? The question is “How do you
 want to represent yourself as a person
         and as a professional.”




                                27
WHAT REPUTATION ARE YOU
           BUILDING?
Professional          Party




    WHAT REPUTATION DO YOU
            WANT?         28
What can
                                           YOU do
                                           about it?




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Protect Your Privacy




                       30
31
32
Get Some Professional Photos
 Create  a “class photo day” and set up
 scenarios where you can take a variety of
 professional photos for your social media
 profiles




                                        33
Privacy is a 2 Way Street.
 Are  you respecting the
  privacy of others
 What you post about
  your FRIENDS impacts
  their privacy....
 Don’t be afraid to set
  expectation




                                      34
Set
Expectations
 With Your
  Friends




               35
Balance!!!!




              36
It is OK to be yourself.... but be sure
              to balance




                                  37
Proactively Building a Positive
             Reputation
 Put your best foot forward
 Guide recruiters towards assets that make
  you look good




                                     38
39
40
41
Everyone is On it
      But
Nobody Uses it.
                42
Getting More out of LinkedIn
 Join groups
 Participate in groups
   Post discussion topics
   Post news (great way to promote your blog)
 Answer Questions
 Update your status
 Use apps
   Integrate   Slideshare and Your Blog


                                           43
44
Also Consider How Social Media
       Can HELP You.....




                           45
Share your passion and expertise to
 really stand out from the crowd....




                                46
Social Media in the Workplace




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Is there a social media policy?
   Request       it
   Read  it
   Follow it




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Set Expectations Upfront
 Discuss with your manager
 Discuss with your work team
 WHAT IS APPROPRIATE?
 Communications expectations




                                 49
Respect your coworkers, employer,
        clients, suppliers, etc....


Mr. Andrews,

If I interpret your post correctly, these are your comments
    about Memphis a few hours after arriving in the global
    headquarters city of one of your key and lucrative clients,
    and the home of arguably one of the most important
    entrepreneurs in the history of business, FedEx founder
    Fred Smith.

Many of my peers and I feel this is inappropriate…. A hazard
  of social networking is people will read what you write….
                                                        50
51
Be A Good Ambassador




                       52
Next Steps.
   Your Action       Guide.




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Media Speaker
  Bestselling Author
CEO & Entrepreneur
CEO & Entrepreneur
CEO & Entrepreneur
           Krista Neher
            @kristaneher
   Krista@bootcampdigital
           513-702-7929




               112

More Related Content

What's hot

Linked In Guide V8
Linked In Guide V8Linked In Guide V8
Linked In Guide V8
AdamGordon
 
Knowledge in 140 Characters: Using the Social Web for Professional Growth
Knowledge in 140 Characters: Using the Social Web for Professional GrowthKnowledge in 140 Characters: Using the Social Web for Professional Growth
Knowledge in 140 Characters: Using the Social Web for Professional Growth
Marcy Phelps
 
Science of Social Media Personal Branding Keynote
Science of Social Media Personal Branding KeynoteScience of Social Media Personal Branding Keynote
Science of Social Media Personal Branding Keynote
Devon Smith
 
Why Social Media Succeeds or Fails
Why Social Media Succeeds or FailsWhy Social Media Succeeds or Fails
Why Social Media Succeeds or Fails
Ross Johnson
 
Social Media for Networking
Social Media for NetworkingSocial Media for Networking
Social Media for Networking
douglaserice
 
Social Experience Design
Social Experience DesignSocial Experience Design
Social Experience Design
UXconference
 
Reaching Readers Online
Reaching Readers Online Reaching Readers Online
Reaching Readers Online
apt
 
04.Personal branding
04.Personal branding04.Personal branding
04.Personal branding
Julian Matthews
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)
Erin 'Folletto' Casali
 
Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13
Erin 'Folletto' Casali
 
Back to Basics | Social Media Marketing Strategy
Back to Basics | Social Media Marketing StrategyBack to Basics | Social Media Marketing Strategy
Back to Basics | Social Media Marketing Strategy
Mandi Bateson
 
Harnessing the power of social networks for learning
Harnessing the power of social networks for learningHarnessing the power of social networks for learning
Harnessing the power of social networks for learning
Danika Barker
 

What's hot (12)

Linked In Guide V8
Linked In Guide V8Linked In Guide V8
Linked In Guide V8
 
Knowledge in 140 Characters: Using the Social Web for Professional Growth
Knowledge in 140 Characters: Using the Social Web for Professional GrowthKnowledge in 140 Characters: Using the Social Web for Professional Growth
Knowledge in 140 Characters: Using the Social Web for Professional Growth
 
Science of Social Media Personal Branding Keynote
Science of Social Media Personal Branding KeynoteScience of Social Media Personal Branding Keynote
Science of Social Media Personal Branding Keynote
 
Why Social Media Succeeds or Fails
Why Social Media Succeeds or FailsWhy Social Media Succeeds or Fails
Why Social Media Succeeds or Fails
 
Social Media for Networking
Social Media for NetworkingSocial Media for Networking
Social Media for Networking
 
Social Experience Design
Social Experience DesignSocial Experience Design
Social Experience Design
 
Reaching Readers Online
Reaching Readers Online Reaching Readers Online
Reaching Readers Online
 
04.Personal branding
04.Personal branding04.Personal branding
04.Personal branding
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)
 
Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13
 
Back to Basics | Social Media Marketing Strategy
Back to Basics | Social Media Marketing StrategyBack to Basics | Social Media Marketing Strategy
Back to Basics | Social Media Marketing Strategy
 
Harnessing the power of social networks for learning
Harnessing the power of social networks for learningHarnessing the power of social networks for learning
Harnessing the power of social networks for learning
 

Similar to Don't Change Infront of an Open Window and Other Real World Advice To Use Online

PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
Bryan K. O'Rourke
 
How Higher Education can Use Social Media
How Higher Education can Use Social MediaHow Higher Education can Use Social Media
How Higher Education can Use Social Media
Krista Neher
 
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
Ramon Ray
 
ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media session
Dan Cohen
 
Social media &_engagement_marketing_8.27.12
Social media &_engagement_marketing_8.27.12Social media &_engagement_marketing_8.27.12
Social media &_engagement_marketing_8.27.12
candidmarketer
 
Blogging and Social Media for Civil Engineer Professionals
Blogging and Social Media for Civil Engineer ProfessionalsBlogging and Social Media for Civil Engineer Professionals
Blogging and Social Media for Civil Engineer Professionals
Cordell Parvin
 
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
Lars Voedisch
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - Intro
Marci Ikeler
 
Chance Favors The Prepared Network
Chance Favors The Prepared NetworkChance Favors The Prepared Network
Chance Favors The Prepared Network
Mary Canady
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media Relations
Lars Voedisch
 
Social Media for The Scientific Community (and scientists) AOCS presentation
Social Media for The Scientific Community (and scientists) AOCS presentationSocial Media for The Scientific Community (and scientists) AOCS presentation
Social Media for The Scientific Community (and scientists) AOCS presentation
Krista Neher
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
Sweb Development
 
Rockstar presentation
Rockstar presentationRockstar presentation
Rockstar presentation
Max Advertising
 
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
Krista Neher
 
Social Networking for Adults
Social Networking for AdultsSocial Networking for Adults
Social Networking for Adults
Steve Butzel
 
Integrating social-media-into-your-marketing-mix
Integrating social-media-into-your-marketing-mixIntegrating social-media-into-your-marketing-mix
Integrating social-media-into-your-marketing-mix
Karthiga Janarthanan
 
Bsm wk i_su12
Bsm wk i_su12Bsm wk i_su12
Bsm wk i_su12
Yadira Galindo
 
Digital Natives - Session 2 - Generic and Niche Social Platforms
Digital Natives - Session 2 - Generic and Niche Social PlatformsDigital Natives - Session 2 - Generic and Niche Social Platforms
Digital Natives - Session 2 - Generic and Niche Social Platforms
Bart Muskala
 
Brand You - Intro to Personal branding, Using social media to brand yourself ...
Brand You - Intro to Personal branding, Using social media to brand yourself ...Brand You - Intro to Personal branding, Using social media to brand yourself ...
Brand You - Intro to Personal branding, Using social media to brand yourself ...
Milena Regos
 
Social Media: How to use it to your advantage
Social Media: How to use it to your advantage Social Media: How to use it to your advantage
Social Media: How to use it to your advantage
David Smith
 

Similar to Don't Change Infront of an Open Window and Other Real World Advice To Use Online (20)

PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
PT Summit - Filex 2011 - Growing your Personal Training Business Using Social...
 
How Higher Education can Use Social Media
How Higher Education can Use Social MediaHow Higher Education can Use Social Media
How Higher Education can Use Social Media
 
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
Social Media 101 and Deep Dive for Small Businesses (Kentucky SBDC)
 
ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media session
 
Social media &_engagement_marketing_8.27.12
Social media &_engagement_marketing_8.27.12Social media &_engagement_marketing_8.27.12
Social media &_engagement_marketing_8.27.12
 
Blogging and Social Media for Civil Engineer Professionals
Blogging and Social Media for Civil Engineer ProfessionalsBlogging and Social Media for Civil Engineer Professionals
Blogging and Social Media for Civil Engineer Professionals
 
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - Intro
 
Chance Favors The Prepared Network
Chance Favors The Prepared NetworkChance Favors The Prepared Network
Chance Favors The Prepared Network
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media Relations
 
Social Media for The Scientific Community (and scientists) AOCS presentation
Social Media for The Scientific Community (and scientists) AOCS presentationSocial Media for The Scientific Community (and scientists) AOCS presentation
Social Media for The Scientific Community (and scientists) AOCS presentation
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
 
Rockstar presentation
Rockstar presentationRockstar presentation
Rockstar presentation
 
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
 
Social Networking for Adults
Social Networking for AdultsSocial Networking for Adults
Social Networking for Adults
 
Integrating social-media-into-your-marketing-mix
Integrating social-media-into-your-marketing-mixIntegrating social-media-into-your-marketing-mix
Integrating social-media-into-your-marketing-mix
 
Bsm wk i_su12
Bsm wk i_su12Bsm wk i_su12
Bsm wk i_su12
 
Digital Natives - Session 2 - Generic and Niche Social Platforms
Digital Natives - Session 2 - Generic and Niche Social PlatformsDigital Natives - Session 2 - Generic and Niche Social Platforms
Digital Natives - Session 2 - Generic and Niche Social Platforms
 
Brand You - Intro to Personal branding, Using social media to brand yourself ...
Brand You - Intro to Personal branding, Using social media to brand yourself ...Brand You - Intro to Personal branding, Using social media to brand yourself ...
Brand You - Intro to Personal branding, Using social media to brand yourself ...
 
Social Media: How to use it to your advantage
Social Media: How to use it to your advantage Social Media: How to use it to your advantage
Social Media: How to use it to your advantage
 

More from Krista Neher

Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Krista Neher
 
Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?
Krista Neher
 
The Global & International Impact of Social Media: Keynote Presentation by Kr...
The Global & International Impact of Social Media: Keynote Presentation by Kr...The Global & International Impact of Social Media: Keynote Presentation by Kr...
The Global & International Impact of Social Media: Keynote Presentation by Kr...
Krista Neher
 
Visual Social Media Marketing for Travel and Tourism
Visual Social Media Marketing for Travel and TourismVisual Social Media Marketing for Travel and Tourism
Visual Social Media Marketing for Travel and Tourism
Krista Neher
 
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Krista Neher
 
Visual Social Media Marketing #VSMM
Visual Social Media Marketing #VSMMVisual Social Media Marketing #VSMM
Visual Social Media Marketing #VSMM
Krista Neher
 
7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program
Krista Neher
 
Social Media for Higher Education (Colleges, Universities)
Social Media for Higher Education (Colleges, Universities)Social Media for Higher Education (Colleges, Universities)
Social Media for Higher Education (Colleges, Universities)
Krista Neher
 
Twitter for Retailers: Retailing in the Age of Twitter
Twitter for Retailers: Retailing in the Age of TwitterTwitter for Retailers: Retailing in the Age of Twitter
Twitter for Retailers: Retailing in the Age of Twitter
Krista Neher
 
Instagram for Retail Businesses
Instagram for Retail BusinessesInstagram for Retail Businesses
Instagram for Retail Businesses
Krista Neher
 
Social Media for Catering and Event Professionals - NACE
Social Media for Catering and Event Professionals - NACESocial Media for Catering and Event Professionals - NACE
Social Media for Catering and Event Professionals - NACE
Krista Neher
 
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Krista Neher
 
Google+ For Business: Report
Google+ For Business: ReportGoogle+ For Business: Report
Google+ For Business: Report
Krista Neher
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
Krista Neher
 
Home Builders Social Media
Home Builders Social MediaHome Builders Social Media
Home Builders Social Media
Krista Neher
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media Speaker
Krista Neher
 
Building a Social Media Plan that Gets Results
Building a Social Media Plan that Gets ResultsBuilding a Social Media Plan that Gets Results
Building a Social Media Plan that Gets Results
Krista Neher
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
Krista Neher
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
Krista Neher
 
Growing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr ChamberGrowing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr Chamber
Krista Neher
 

More from Krista Neher (20)

Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
 
Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?
 
The Global & International Impact of Social Media: Keynote Presentation by Kr...
The Global & International Impact of Social Media: Keynote Presentation by Kr...The Global & International Impact of Social Media: Keynote Presentation by Kr...
The Global & International Impact of Social Media: Keynote Presentation by Kr...
 
Visual Social Media Marketing for Travel and Tourism
Visual Social Media Marketing for Travel and TourismVisual Social Media Marketing for Travel and Tourism
Visual Social Media Marketing for Travel and Tourism
 
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
 
Visual Social Media Marketing #VSMM
Visual Social Media Marketing #VSMMVisual Social Media Marketing #VSMM
Visual Social Media Marketing #VSMM
 
7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program7 Steps to Building a Social Media Training Program
7 Steps to Building a Social Media Training Program
 
Social Media for Higher Education (Colleges, Universities)
Social Media for Higher Education (Colleges, Universities)Social Media for Higher Education (Colleges, Universities)
Social Media for Higher Education (Colleges, Universities)
 
Twitter for Retailers: Retailing in the Age of Twitter
Twitter for Retailers: Retailing in the Age of TwitterTwitter for Retailers: Retailing in the Age of Twitter
Twitter for Retailers: Retailing in the Age of Twitter
 
Instagram for Retail Businesses
Instagram for Retail BusinessesInstagram for Retail Businesses
Instagram for Retail Businesses
 
Social Media for Catering and Event Professionals - NACE
Social Media for Catering and Event Professionals - NACESocial Media for Catering and Event Professionals - NACE
Social Media for Catering and Event Professionals - NACE
 
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
 
Google+ For Business: Report
Google+ For Business: ReportGoogle+ For Business: Report
Google+ For Business: Report
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
 
Home Builders Social Media
Home Builders Social MediaHome Builders Social Media
Home Builders Social Media
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media Speaker
 
Building a Social Media Plan that Gets Results
Building a Social Media Plan that Gets ResultsBuilding a Social Media Plan that Gets Results
Building a Social Media Plan that Gets Results
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Growing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr ChamberGrowing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr Chamber
 

Recently uploaded

United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family FoundationPatrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Aurelien Domont, MBA
 
The Most Innovative Blockchain Company to Follow in 2024 (5).pdf
The Most Innovative Blockchain Company to Follow in 2024 (5).pdfThe Most Innovative Blockchain Company to Follow in 2024 (5).pdf
The Most Innovative Blockchain Company to Follow in 2024 (5).pdf
analyticsinsightmaga
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
Green Minimalist Aesthetic Project Proposal Presentation.pdf
Green Minimalist Aesthetic Project Proposal Presentation.pdfGreen Minimalist Aesthetic Project Proposal Presentation.pdf
Green Minimalist Aesthetic Project Proposal Presentation.pdf
shivamkush646
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
IMARC Group
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 

Recently uploaded (20)

United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family FoundationPatrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
 
The Most Innovative Blockchain Company to Follow in 2024 (5).pdf
The Most Innovative Blockchain Company to Follow in 2024 (5).pdfThe Most Innovative Blockchain Company to Follow in 2024 (5).pdf
The Most Innovative Blockchain Company to Follow in 2024 (5).pdf
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
Green Minimalist Aesthetic Project Proposal Presentation.pdf
Green Minimalist Aesthetic Project Proposal Presentation.pdfGreen Minimalist Aesthetic Project Proposal Presentation.pdf
Green Minimalist Aesthetic Project Proposal Presentation.pdf
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
Singapore Pharmaceutical Market PPT: Growth, Outlook, Demand, Keyplayer Analy...
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 

Don't Change Infront of an Open Window and Other Real World Advice To Use Online

  • 1. Don’t Change In Front of an Open Window: And other real world advice to use online Krista Neher Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved CEO – Boot Camp Digital
  • 2. About Me Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved 2
  • 3. Recruiters are Using Social Media.... 3
  • 4. The Internet Can Be.... Your Best Friend Or Your Worst Nightmare... 4
  • 5. The Walls are Falling 5
  • 6. The Rules and Barriers are fuzzy 6
  • 7. Robbery Photo by Rendallren 7
  • 8. What We’ll Cover  Your Online Reputation  Evaluatingyour current reputation  How to create a positive one  Using LinkedIn to positively grow your brand  Social media in the workplace  How does what you post reflect upon you? Your coworkers? Your clients? Your partners?  Setting expectations 8
  • 9. 65
  • 10. What defines you online? 10
  • 12. Assume that Everything is Public 12
  • 13. How real is this?? 13
  • 14. Consider your private social networks 14
  • 16. Are There Issues with What You Post? 16
  • 17. Consider that Humor isn’t universal. 17
  • 18. Could your opinions be polarizing? 18
  • 19. 19
  • 20. Are There Issues with What You Post?  Example posting checkin at bar at 1am on a work night 20
  • 21. Are there issues with what you post? 21
  • 22. 22
  • 23. Are there issues with WHEN you post?  During the workday  Late at night 23
  • 24. Are there issues with what you post? Would you say it to the persons face? 24
  • 25. Just finished a call with people who needed everything explained 10 times! #Stupid” “Was super-productive today - finished a client project in 4 hours that should have taken 8. Will still bill them for 8.” People can figure it out...... People can figure it out...... People can figure it out...... 25
  • 26. Myth of Anonymity - if you don’t want it attached to you - don’t say it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 27. Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” 27
  • 28. WHAT REPUTATION ARE YOU BUILDING? Professional Party WHAT REPUTATION DO YOU WANT? 28
  • 29. What can YOU do about it? Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 31. 31
  • 32. 32
  • 33. Get Some Professional Photos  Create a “class photo day” and set up scenarios where you can take a variety of professional photos for your social media profiles 33
  • 34. Privacy is a 2 Way Street.  Are you respecting the privacy of others  What you post about your FRIENDS impacts their privacy....  Don’t be afraid to set expectation 34
  • 37. It is OK to be yourself.... but be sure to balance 37
  • 38. Proactively Building a Positive Reputation  Put your best foot forward  Guide recruiters towards assets that make you look good 38
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. Everyone is On it But Nobody Uses it. 42
  • 43. Getting More out of LinkedIn  Join groups  Participate in groups  Post discussion topics  Post news (great way to promote your blog)  Answer Questions  Update your status  Use apps  Integrate Slideshare and Your Blog 43
  • 44. 44
  • 45. Also Consider How Social Media Can HELP You..... 45
  • 46. Share your passion and expertise to really stand out from the crowd.... 46
  • 47. Social Media in the Workplace Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 48. Is there a social media policy?  Request it  Read it  Follow it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 49. Set Expectations Upfront  Discuss with your manager  Discuss with your work team  WHAT IS APPROPRIATE?  Communications expectations 49
  • 50. Respect your coworkers, employer, clients, suppliers, etc.... Mr. Andrews, If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith. Many of my peers and I feel this is inappropriate…. A hazard of social networking is people will read what you write…. 50
  • 51. 51
  • 52. Be A Good Ambassador 52
  • 53. Next Steps.  Your Action Guide. Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 54. Media Speaker Bestselling Author CEO & Entrepreneur CEO & Entrepreneur CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

Editor's Notes

  1. Social media and the internet can build a positive reputation for you or damage your reputation. It is important to consider the risks and opportunities and assess your digital presence.
  2. Social media is new - we all need to think carefully about what is right for us and learn as we go. Every person uses social media differently and has different expectations. It is important to consider the risks and opportunities and fully understand the potential issues. We are all learning together. The important thing is to be aware and make conscious choices.
  3. For example, a number of years ago I was in a bar that got robbed at gunpoint. After the robber left, I tweeted about it. Tweets are public. About a week later my mom saw the Tweet and pointed out that the robber could have seen my Tweet and potentially would have known that I was a witness. In this case, I didn’t think that it was very likely, but the POINT is that I didn’t consider the risk. The key is to know the potential risks or issues so that you can be sure that they are a part of your decisionmaking process when you decide what to post online.
  4. This is what you see when you search for my dad online. He is retired, and he is an Elvis impersonator. Because this is an important area of his life at the moment, he is branding himself as an Elvis impersonator. How are you branding yourself?
  5. Consider the things that you post on social networks. Are they potentially polarizing (like politics, gun control, abortion). Imagine if someone wrote the opposite of what you wrote - how would that impact your impression of them? Do you run the risk of polarizing people who don’t agree with you? What are the implications of this? The answer depends on HOW you use social media and WHO you connect with.
  6. Consider the reputation that you are building. Look through the lens of someone who doesn’t know you very well. What reputation are you creating for yourself? On Facebook we all have connections that we don’t know too well, and we judge people based on what they are posting on Facebook. How would people judge you based on what you post?