Reflections on Leadership-Women's Business Conference


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Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email

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Reflections on Leadership-Women's Business Conference

  1. 1. Reflections on LeadershipWomen’s Business ConferenceMarketing with New Technologies& MUCH More!<br />Angie A. Swartz @aaswartz, Square Martini Media, LLC<br />Christine Geltz @geltzcomm, Geltz Communications, Inc. <br />July 23 , 2009<br />Hashcode #MWNT709<br />
  2. 2. Unraveling the Mysteries of Social Media<br />Agenda<br />Celebrating<br />Your Survey Results<br />Is Social Media for you?<br />The Changing Marketing Landscape<br />What is Social Media<br />Importance of Strategy<br />What Are Listening Tools<br />Blogging<br />The Big Three<br />Video & YouTube<br />The Rest<br />How You Can Get Started<br />Review<br />Q&A<br />
  3. 3. Your Survey Results-Personal<br />
  4. 4. Your Survey Results-Business<br />
  5. 5. Copyright 2009 Geltz Communications, Inc.<br />Look out—<br />Social Media effects are exploding all around you<br />
  6. 6. Traditional Media vs. Social Media<br />
  7. 7. Traditional communications<br />Source: Paul Gillin<br />
  8. 8. The new reality<br />Source: Paul Gillin<br />
  9. 9. Copyright 2009 Geltz Communications, Inc.<br />Not Just a Fad: Fundamental Change<br />
  10. 10. The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy<br />Social Media works as an integrated system functioning synergistically<br />Do You Have a Clear Strategy?<br />
  11. 11. Listening: What’s everybody saying about you?<br />The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? <br />Google Alerts<br />RSS Feeds (igoogle & yahoo pages)<br />, Twitter Search<br />, Social, Peoplebrowsr<br />Technorati, Google Blog Search<br />
  12. 12. It&apos;s a Two Way Street Baby! And the Days of Push Marketing are Over.<br />You must be ready to respond.<br />The Two-Way Conversation<br />
  13. 13. The path to personality of your brand <br />Your website is static<br />Your blog is alive & changing<br />Wordpress, Typepad, Movable type<br />Should you use<br />Set expectations for readers with Editorial Calendars<br />Importance of Keywords<br />Integration with Twitter<br />Blog Commenting Strategies<br />Blogging & Blog Commenting<br />
  14. 14. Great Blog Examples: Taking it to the public<br />Source: Paul Gillin<br />
  15. 15. The Big Three<br />Twitter, Facebook and Linked In are the Big Three<br />Must You Be on Them? NO!<br />You First Must Know WHERE Your Customers ARE!<br />There are MORE of Your Clients out HERE than YOU think! ;-)<br />There are MANY others and Micro Social Networks Can Be Amazingly Successful <br />
  16. 16. Fastest Growing Member Community<br />
  17. 17. <ul><li>>7 Million Users (a.k.a. Tweeters)
  18. 18. Happy 3rd Birthday Twitter! (3/06)
  19. 19. 66% of Users Over Age 35
  20. 20. Largest age group 35-49
  21. 21. 140 Character Messages
  22. 22. Short, Simple, Direct, Efficient
  23. 23. “Followers” with Public Messages
  24. 24. Virtual Watercooler; Conversational Marketing
  25. 25. Transparency & Authenticity
  26. 26. Serve and Help First- 1/15 Rule of Marketing</li></li></ul><li>
  27. 27.
  28. 28. <ul><li> > 200 million active users
  29. 29. >100 million users log on at least once each day
  30. 30. > 2/3 Users are outside of college
  31. 31. >Age 35 fastest growing demographic
  32. 32. #1 Photo sharing site!
  33. 33. More than 20 million users update their statuses at least once each day
  34. 34. Fan Pages
  35. 35. More than 4 million users become fans of Pages each day </li></li></ul><li>is a Must for Business<br /><ul><li>30 million users
  36. 36. Membership > doubled since ‘07
  37. 37. Average age 41
  38. 38. All top Fortune 500 business decision makers
  39. 39. Questions & Answers
  40. 40. Targeted Groups</li></li></ul><li>Pictures-an incredible opportunity.<br />Flickr, TweetPhoto,Twitpic, YFrog<br />The True ability to speak a thousand words<br />Let your “Tribe” Upload & Spread Your Brand<br />NibiPedia, Wikipedia, Squidoo<br />Bookmarking, Digg, Delicious, StumbleUpon<br />Social Networks:,,,<br />MySpace<br />And SO Many More…<br />
  41. 41. The OH-So Powerful Video!<br /><ul><li> If a picture speaks a thousand words, how many does a video speak?
  42. 42. The flip camera has brought professional video to an amateur’s grasp.
  43. 43. There are over 13 video sharing services like YouTube & Vimeo.
  44. 44. Video is an easily available, fast, fun, viral message spreader
  45. 45. You can allow your “Tribe” to spread your message with their videos
  46. 46. Video strongly contributes to Google Rankings (SEO)</li></li></ul><li>Where do you start?<br />Revisit you goals and understand what you’re trying to accomplish. Get clear on how you think social media can help.<br />Implement listening tools and see what’s being said about you, your brand & your competition on the web.<br />Make sure you understand your customer & where your customers are on Social Media.<br />Experiment with the Big Three. <br /><ul><li>Get a Twitter account and start learning reading, comment if you’re interested. Follow interesting people.
  47. 47. Answer questions on linkedin.
  48. 48. Grow facebook friends (remember know, like and trust)
  49. 49. Learn about facebook fan pages.
  50. 50. Start supporting other people’s businesses. Give without regard to what you’ll get back.
  51. 51. Join the conversation.</li></ul>Leave comments on Other Blogs.<br />Make use of pictures and videos in line with your personal comfort level. <br />Ask questions!<br />
  52. 52. How much time will I spend?<br />
  53. 53. Copyright 2009 Geltz Communications, Inc.<br />Five Stages of Twitter Acceptance<br />1. Denial<br /> – “I think Twitter sounds stupid. Why would anyone care what other people<br /> are doing right now?”<br />2. Presence<br /> – “Ok, I don’t really get why people love it, but I guess I should at least create an account.”<br />3. Dumping<br /> – “I’m on Twitter and use it for pasting links to my blog posts and pointing<br /> people to my press releases.”<br />4. Conversing<br /> – “I don’t always post useful stuff, but I do use Twitter to have authentic one-on-one conversations.”<br />5. Microblogging<br /> – “I’m using Twitter to publish useful information that people read and converse one-on-one authentically.”<br />Source: E. Perkins, Apogee Interactive<br />
  54. 54. Iran Election <br />China and Facebook/Twitter Shutdown<br />Should Twitter Win a Nobel Peace Prize?<br />KogiBBQ<br />Zappos<br />Vertical Printing and Graphics (@vpg_printing)<br />Dominoes Pizza & Pizza Hut (@dpzramon)<br />@Astro_Mike<br />Comcast Customer Service (@ComcastCares)<br />Motrin Moms<br /><br />The OBAMA Presidential Campaign<br />Social Media Success? Stories<br />
  55. 55. Marketing With New Technologies-Review<br />Can We Celebrate that you learned a little about Social Media?<br />Do you Agree The Marketing Landscape has Changed?<br />Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy?<br />Did We Cover Listening Tools?<br />Blogging?<br />The Big Three?<br />Video & YouTube?<br />The Rest?<br />Do You Know How YOU Can Get Started?<br />
  56. 56. Visit<br /><br /><br />For helpful resources on using social media in business.<br /> Q & A<br />