America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Social Media can be an important tool for talent recruitment, retention and post relationship management. Here some some strategies and case studies on how Social Media can be used for HR (human resources)
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Social Media can be an important tool for talent recruitment, retention and post relationship management. Here some some strategies and case studies on how Social Media can be used for HR (human resources)
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
2nd Annual SHRM Jacksonville Conference
Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
2nd Annual SHRM Jacksonville Conference
Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
General Problems of Social System Modelling & Problems and Models of Sustaina...SSA KPI
AACIMP 2010 Summer School lecture by Alexander Makarenko. "Applied Mathematics" stream. "General Tasks and Problems of Modelling of Social Systems. Problems and Models in Sustainable Development" course. Part 1.
More info at http://summerschool.ssa.org.ua
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
Every day, business professionals are faced with using problem solving techniques to achieve strategic business and tactical goals within the operation. But the truth is, most of us are not really good at problem solving. We either muddle through, do nothing, adapt or produce “solutions” that often make things worse.
Effective problem solving requires the courage to confront feelings, the commitment to do something, and above all the willingness to accept responsibility. Traditional approaches to problem solving often ignore the importance of both values and creativity in problem solving while exclusively favoring analytical strategies.
We’ve all have heard the cliché “It’s not what you know, it’s who you know.” This statement isn’t intended to minimize your knowledge…but encourage you spend time in front of the right people. Learning how to network effectively and efficiently can help you at every stage of your professional career.
HUMAN RESOURCES CAREERS – Not a Destination but a Journey!Sharlyn Lauby
Whether you want a raise, a promotion, a new job or simply more satisfaction in your work, one strategy fits all: not only do you have to do your job well, but you have to get other people to notice it. Learn how to seize control of your professional future and take your human resources career to the next level.
Training Activity: The Importance of Positive FeedbackSharlyn Lauby
This is a training exercise to demonstrate the importance of giving employees positive feedback. Complete instructions can be found at: http://www.hrbartender.com/images/GolfBallActivity.pdf
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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3. Today’s Presentation
Realize the trends
Understand the impact
Discuss common social media applications
Outline pros/cons
Present a strategy framework
4. What is social media?
Social Media = Conversations between
people over the internet.
5. Why are people using social media?
50% of Latin American Countries use Social Media
79% of Fortune 100 using it (Ford, Dell, BP)
50% of social network users are connected to brands
36% posted content about brands on social networks
Everyone is (or will be) using social media
373 million people (Strategy Analytics)
600,000 new users to Facebook each day
77% of internet users read blogs
More usage than email
6. Companies Using Social Media
Companies Using at Least One Social Media Platform
B-M Latin America Social Media Study, Sept 2010
B-M Global Social Media Study, Feb 2010
7. People are Talking about You
Web
Your
Organization
Facebook
Blogs
Twitter
10. Case Study
Company founded in 2002
For 6 years, flat growth
In 2007, started using YouTube for marketing
Sales increased 40% in first year
In 2008, sales increased 80%
In 2009, profit increased 432%
YTD 2010, profit increased 300%
11.
12. How does social media do it?
Builds trust
Conveys transparency
Mix of personal and professional
Shows passion
Has versatility
Offers speed
Provides cost efficiency
13. 50% of Social Media activity happens on
web sites you’ve never heard of
14. 4 Popular Social Media Tools
Blogs (readers)
(connections)
(friends, fans)
(tweeps)
15. LinkedIn
“A New User Every Second”
Reid Hoffman, CEO (Social Recruiting Summit ‘09)
Typical user
Senior level (44% manager and above)
Decision makers (66%)
Over age 40
College grad
Makes over $100,000/year
17. Professional Uses for LinkedIn
Networking
Recommendations
Research People / Organizations
Get advice
Job Search
Freelance and/or Consulting Work
18.
19.
20. Directors, Managers and HR Managers. Students and graduates in professional HR and Industrial RRLL. Training and job
opportunities for Headhunters / Recruiters Marketing and R & D Management Coaching from Argentina, Spain, Chile, Mexico,
Colombia, Venezuela, Peru, Brazil, Ecuador and Uruguay
21. LinkedIn Groups
Colombia Networking
SAP LATAM
Latin America Business Development Network
Empleo IT 2.0 (IT Jobs 2.0)
JOBS 2.0 Latin America
Universidad do los Andes Alumni Group
22. Blogs
Weblog
News/Information/Education source
133 Million (Technorati)
900,000 posts created every 24-hours
“Blogs in Plain English” on YouTube
Individual Contributors, Group Blogs or Blog Rolls
23. Companies with Blogs
B-M Latin America Social Media Study, Sept 2010
B-M Global Social Media Study, Feb 2010
24. Organization/Company Blogs
Establish corporate culture
Communicate to recipients/donors/BOD
Communicate to job candidates
Convey experiences (mission, events, education)
Establish expertise as a community resource
25. Sales
Case Study: Zappos
Founded in 1999
$1.6M in 2000
$1B in 2008
Complete Focus on Customer Service
26.
27. “Don’t talk about the shoes.”
Establish personal connection
12 blogs
CEO
COO
10 Consumer Interest (Parents, Health, Fashion, Runners,
Outdoors, Extreme Sports, etc.)
Almost 500 employees on Twitter
28. Blog Reading Made Simple
RSS
Really Simple Syndication
Helps You Save Time
Google Reader
RSS in Plain English
http://www.youtube.com/watch?v=0klgLsSxGsU
29. “Twitter is like a Text Message
with a BCC: To The World” Photo Credit: ydhsu
30. Twitter
Estimated 100 Million Users
Half of users log in daily
55% of Twitter users are on mobile
Over 230 Million Tweets Sent Daily (aka 5B Tweets a
month!)
Supports 17 different languages
Source: Twitter “State of the Business”
– Sept 2011
31. Companies with Twitter Accounts
Puerto
Rico
B-M Latin America Social Media Study, Sept 2010
B-M Global Social Media Study, Feb 2010
32. Users say they’re more likely to buy
if a business answers their
questions on Twitter.
- NYTimes.com
35. The Power of Twitter - Hashtags
Put a # in front of a term
All Tweets with that hashtag are aggregated
Examples:
#Bogotá #CONMEBOL
#talentmanagement #humanresources
36.
37.
38.
39. What can I communicate?
Success stories
eCommerce (@delloutlet)
Event Announcements
Conversations
Customers
Prospects
Stakeholders
Media
40. How Companies Are Using
Twitter to Communicate
Telcel uses this
account to answer
customer concerns
and problems.
Telcel lists other
corporate accounts
that cover different
topics.
Petrobras uses this
account to post news
about the company.
They recently ran a
short Twitter contest.
41. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
42. Facebook
Over 700 million active users
65% + are outside of college
3rd most used site among 65+ users
Typical user
130 friends
Connects to 80 community pages/groups/events
50% of users log on at least once a day
150 million access FB through a mobile device
43. Four in Ten Companies in Latin
America are on Facebook
Companies with Facebook Accounts
Puerto
Rico
B-M Latin America Social Media Study, Sept 2010
B-M Global Social Media Study, Feb 2010
44. Business Uses for Facebook
Recruiting
Employee Groups / Alumni Networks
Association Information
Media Communication
Events
New Products/Services
45.
46.
47.
48. Think of social media
As an extension of your current communications
etiquette
Voicemail
Email
Faxes
Memos
Conversations with media
49. If you trust your
employees to
answer the
phone…
…why not trust them with
social media?
52. Mobile
• 5.3 Billion
• In the US, 25% are mobile only
• In China, the number is 30%
• In India, it’s 59%
• And in Egypt, it’s 70%
• 85% of phones access the Web
• 8 Trillion text messages will be sent in 2011
• Mobile web usages exceeds mobile apps
• mCommerce is huge
• 91% of retailers have a mobile sales strategy in place
• US - $6B by end of 2011, $31B by 2016
• eBay had $2B in sales via mobile
Source: mobiThinking,
- July 2011
53. Getting Started with Social Media
Establish a social media strategy
Consider using social media for 1-2 small
projects
Update your communications policy to
include social media
Offer training for employees
HAVE FUN!
54. A Strategic Approach to Using Social Media
STRATEGY FOLLOW CREATE ENGAGE
Marketing and
Customer
Relations
Your customers and
potential customers
who are interested in
your and similar
products or services
Content relevant to your
customers: tips,
company info, discount
codes, and links to
online promos and sales
Respond to comments
about your and similar
products/service;
answer questions; check
replies and direct
messages
Brand
Management
Your brand, products,
relevant issues, industry
leaders, related groups,
news/media
Insights and expertise;
become a thought
leader. Direct to info
and other resources
Be transparent and add
value; answer questions
and respond to
comments; help others
Event Coverage
Those interested or
attending the event,
media
Event information,
updates, behind the
scenes coverage
Create face-to-face
meetings; chat with
attendees; ask and
answer questions
Issue Advocacy
Those interested in your
cause, industry leaders,
media
Added value: issue
alerts, background info,
fundraising resources
Know your followers,
thank them for support,
get them involved
56. Case Study #1 - Amazon
Deleted sales rankings of gay and lesbian themed
books
Writer Mark Probst blogged about it
Post was dated Sunday, April 12.2010 at 2:08 a.m.
Within 24 hours, here’s what happened:
57. Can you say wildfire?!
• #AmazonFAIL (#1 trending topic on Twitter)
• 5,000 blog posts
• The AmazonFAIL Group on Facebook with 1,200
members
• Online petitions – one had over 9,000 signatures
• Blogger launched online campaign to redefine
Amazon rank…page was #2 in Google search
• Protest logo was created along with boxer shorts, t-shirts
and other apparel
58. Case Study #2 – Domino’s
Monday, April 13.2010
Two employees posted a video on YouTube
In one week, over 1 million views
3rd highest spot on YouTube
Employees fired and facing charges
59. “Nothing is local anymore. That’s
the challenge of the Web world.
Any two idiots with a video camera
and a dumb idea can damage the
reputation of a 50-year old brand.”
Tim McIntyre
Spokesperson, Domino’s
62. Social Media to Mitigate Problems
• Monitor social media 24/7/365
• Respond quickly
– “We’re looking into it.”
• Respond at the flashpoint
– Create a credible presence in blogs & social media
• Educate workers
• Foster a positive culture
• Set clear guidelines
– Add a crisis strategy
64. Video Resources
CommonCraft
http://www.youtube.com/user/commoncraft
Best Buy Social Media Marketing
http://www.youtube.com/watch?v=-rTzIAWI4Ms
Social Media Revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media ROI Video
http://www.youtube.com/watch?v=ypmfs3z8esI
65. Other Resources
Guide to Corporate HR Blogging
http://www.instigatorblog.com/corporate-hr-blogging-
guide/2009/06/09/
Mashable
http://mashable.com/