This document discusses social media strategies for travel businesses. It provides tips on using various social media platforms like Instagram, Facebook, Google+, Pinterest, Twitter, and review sites. Some key recommendations include using photos to increase conversions, reusing Instagram photos on other networks, creating a Google+ local page to help with search engine rankings, using Pinterest to reach customers and planners, using Twitter to connect with influencers, and creating contests and reviewing engagement on Facebook. The overall message is that businesses should have strategic social media presences on major platforms to increase awareness, drive traffic, and get customer reviews.

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Social
Media For
Travel Krista
Neher
@KristaNeher
CEO Boot
Camp Digital

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About Me.....

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What’s HOT RIGHT NOW?
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A picture is
actually
worth 60,000
words.5

6. What they tell you it looks like....

7. What it actually looks like....

8. 5% - 7%
increase in
conversion
rates
After
interacting
with real
persons
photos 2x -
3x higher
conversion8

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12. Win a Free Trip Next
Year!
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14. BOTTOM
LINE:
Your audience is on
Instagram talking. Empower
them.
Reuse your Instagram photos
on other social networks.14

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19. BOTTOM
LINE:
Google+ matters for search
engines. YOU MUST HAVE A
LOCAL PAGE. Get reviews.
Update it if you can.
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Pinterest

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25. BOTTOM
LINE:
Pinterest can be a great
resource for your customers
and a good way to reach
moms or planners.
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27. BOTTOM
LINE:
Twitter helps you reach new
audiences and connect with
young people and
influencers. It requires
consistent effort.27

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29. BOTTOM
LINE:
Create a company profile to
help with your search.
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31. Goal: Awareness
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Short + Fun ;-)

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Beautiful Photos WORK.

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Behind the scenes videos

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Be clever

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Engage with Contests

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43. BOTTOM
LINE:
People expect you to have a
page. Facebook marketing
isn’t the easiest, but more
people are on Facebook than
anywhere else. It can create
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44. Review Sites
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47. QuickTips
 ASK FOR REVIEWS!!!!!!!!!!!!!!!!!!!
 Respond
 Monitor
 Update your content
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48. Niche Sites
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It doesn’t have to be extra work.

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Start with Strategy.

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THANK YOU!
Connect with me online.
Get the Slides on Slideshare:
www.slideshare.com/KristaNeher
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929 on