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Social Media for The Scientific Community (and scientists) AOCS presentation

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Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.

Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.

This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media

Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.

Published in: Business, Technology
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Social Media for The Scientific Community (and scientists) AOCS presentation

  1. 1. Social Media for Scientists Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher 2
  2. 2. Years to reach 50 million users
  3. 3. Radio
  4. 4. Radio 38 years
  5. 5. Television
  6. 6. Television 14 years
  7. 7. Internet
  8. 8. Internet 4 years
  9. 9. Ipod
  10. 10. Ipod 3 years
  11. 11. Facebook added over200 million users in…..
  12. 12. Facebook added over200 million users in….. Less than 1 year.
  13. 13. Why do we communicate via the phone / email / internet today?
  14. 14. 65
  15. 15. Scientific Community is late to adopt Over half of Lab managers are not on Facebook (vs. 73% of population) 57% of Americans talk to people more online than they do in person • Are you participating in these conversations? • Are you benefiting from EXPANDING your circles and getting new perspectives? 10
  16. 16. Who is ON Social Media? Employees Suppliers Customers Executives Investors/Shareholders Stakeholders Your Community 11
  17. 17. Today people want it when, where and how they want it. 17
  18. 18. For Example: Peter Janiszewski  Published research in scientific journals... • CRICKETS  Translated it into a blog post • 12,000 page views • Over 70 comments • Article about the study on MSNBC.com What is the point?  Expanded reach  Broader recognition  Discussion of work  Collaboration and new ideas 13
  19. 19. Reach CONNECTIONS of fans. 14
  20. 20. 15
  21. 21. Help People Solve Problems with Better Information 16
  22. 22. Don’tVomit PRat Me
  23. 23. 19
  24. 24. 20
  25. 25. 21
  26. 26. 22
  27. 27. 35% of new product launches have elementsthat originated OUTSIDE of P&G 23
  28. 28. Howard Stern 24
  29. 29. Krista Neher - CEOkrista@BootCampDigital Copyright BootCampDigital 2009@kristaneher All Rights Reserved
  30. 30. Benefits for Scientists Professional reputation Recognition Networking Collaboration Discussions New ideas Better ideas Scalable Communications 26
  31. 31. It isn’t about creating accounts. It is about what you do with them.
  32. 32. What are the RISKS? 28
  33. 33. Time + Productivity 29
  34. 34. Security 30
  35. 35. To Block or Not To Block• IT security concerns• Confidentiality• Capacity• Productivity•
  36. 36. Private and Personal are Not the Same• What you post on social networks may be personal, but it isn’t private• Anything you post on the internet is public
  37. 37. The Need for a Social Media Policy What is appropriate use on company time? What is appropriate for employees when referencing your company online? Who can respond on behalf of the organization?
  38. 38. 35
  39. 39. 36
  40. 40. 37
  41. 41. Show. Don’t Tell. 12
  42. 42. Social Media Impacts MANY Partsof an organization, look to integrateyour plan and start with what works.
  43. 43. Start by knowing what you want toachieve and build a plan with thebest tools.
  44. 44. Remember These Things.... Social media isn’t about sharing photos on Facebook. It is a new collaboration tool. There are significant personal and professional benefits to participating. Get started with a clear strategic plan focusing on what you want to achieve and how you can bring it to life with social media. 41
  45. 45. Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

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