SlideShare a Scribd company logo
Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital
About Me
 
people share  30 billion pieces of content  on Facebook and over  5 billion tweets  — about a quarter of which contain links to content
“ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.” – Mike Grehan
Social Media Sites rank well in organic search
 
 
But NOT just The regular, social media sites like Facebook and Twitter (but they work too)
I’m not going to talk about linkbuilding (although that is a side benefit)
I’m going to tell you how to dominate search engine results with social media
Content Driven Sites
53% of time spent online is consuming content
You already have the content (hopefully) ,[object Object]
They rank well in search engines
They are great for long tail search words
So how do I do this?
Step 1: Choose your keywords/phrases/whatever you want to rank for
Step 2: brainstorm content topics that hit your keywords + provide value
Step 3: Create awesome content that lives in different forms
slideshare
scribd
YouTube (and other video sites)
 
Step 4: post content with keywords in your targeted sites
Result chuck norris can create tornados by running around in circles
PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929

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