Series A Fundraising Guide đ
Inside, you'll find insights on:
1) Preparing for your fundraise with a strategic lens
2) Pitching to investors with conviction
3) Setting up for diligence with transparency
4) Negotiating terms that respect both parties
5) And post-closing considerations to keep the momentum
This document provides an overview of fundraising for startups. It discusses understanding the investor landscape, the different phases of a startup, product-market fit, scaling the business, and venture capital. It emphasizes the importance of getting early customer validation, demonstrating a repeatable and scalable growth model, and conveying a compelling vision to attract investors. The document also covers selecting the right investor strategy, preparing an effective pitch deck with financial projections and valuation, and crafting a narrative around solving an important problem.
If You Fail to Plan Will Your Plan Fail? by Jaroslav TrojanStartupYard
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The document discusses what success means and provides advice on business planning and financial management for startups. It notes that success is not a straight line and will likely involve setbacks and challenges. It also emphasizes the importance of having milestones, securing early sales, and focusing on marketing from the beginning. Additionally, it provides guidance on creating financial plans, forecasts, and managing cash flow. The key takeaways are that success is non-linear, having milestones is critical, and properly managing finances and cash flow is important for startup success.
6 Stages of Startup Fu-nding India that Leads the Company - JC TeamInvestor
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The every business requires startup funding to convert its innovative ideas into reality. The majority of businesses fail because of their inability to raise adequate funds.
Writing a business plan is an important process for startups seeking investment even if capital is not needed. The business plan should demonstrate a clear value proposition and market opportunity as well as convey practical milestones and goals. Investors seek teams that have a strong understanding of the domain and business, a clear implementation plan, and goals that can be achieved with the funding amount requested. The business plan should leave investors feeling confident in the market potential and team's ability to deliver.
The document provides an overview of what constitutes a startup business versus a small business. It explains that startups require significant funding to achieve high growth rates and add value through generating jobs and wealth. The key aspects of a startup that it outlines are the need for a team-driven approach, appetite for risk-taking, and focusing business plans for investors on the team and market opportunity rather than extensive details. It also summarizes how venture capital firms operate by collecting funds from investors to invest in startups.
This document provides an overview of fundraising for startups. It discusses understanding the investor landscape, the different phases of a startup, product-market fit, scaling the business, and venture capital. It emphasizes the importance of getting early customer validation, demonstrating a repeatable and scalable growth model, and conveying a compelling vision to attract investors. The document also covers selecting the right investor strategy, preparing an effective pitch deck with financial projections and valuation, and crafting a narrative around solving an important problem.
If You Fail to Plan Will Your Plan Fail? by Jaroslav TrojanStartupYard
Â
The document discusses what success means and provides advice on business planning and financial management for startups. It notes that success is not a straight line and will likely involve setbacks and challenges. It also emphasizes the importance of having milestones, securing early sales, and focusing on marketing from the beginning. Additionally, it provides guidance on creating financial plans, forecasts, and managing cash flow. The key takeaways are that success is non-linear, having milestones is critical, and properly managing finances and cash flow is important for startup success.
6 Stages of Startup Fu-nding India that Leads the Company - JC TeamInvestor
Â
The every business requires startup funding to convert its innovative ideas into reality. The majority of businesses fail because of their inability to raise adequate funds.
Writing a business plan is an important process for startups seeking investment even if capital is not needed. The business plan should demonstrate a clear value proposition and market opportunity as well as convey practical milestones and goals. Investors seek teams that have a strong understanding of the domain and business, a clear implementation plan, and goals that can be achieved with the funding amount requested. The business plan should leave investors feeling confident in the market potential and team's ability to deliver.
The document provides an overview of what constitutes a startup business versus a small business. It explains that startups require significant funding to achieve high growth rates and add value through generating jobs and wealth. The key aspects of a startup that it outlines are the need for a team-driven approach, appetite for risk-taking, and focusing business plans for investors on the team and market opportunity rather than extensive details. It also summarizes how venture capital firms operate by collecting funds from investors to invest in startups.
Angel investor engagement for entrepreneurs linklinkcaribbean
Â
This document provides guidance to entrepreneurs on preparing for and securing angel investment. It discusses assessing what type of funding is suitable, the differences between debt and equity financing, who angel investors are and why they invest. The typical funding cycle is outlined, including preparing an effective pitch presentation. Key advice is given around demonstrating a high-growth potential business with an experienced management team and clear exit strategy. The document stresses the importance of trust between entrepreneurs and investors. It also covers term sheets, due diligence and some of the key considerations in negotiating an investment deal.
Knowing Your Funding Source - Presented by Jeevan Padiyar and Eric BaumJeevan Padiyar
Â
This document provides an overview of different funding sources for startups, including friends and family (FFF), angels, venture capital (VC), and strategic partners. It discusses the key characteristics of each type of investor, including typical investment amounts, diligence requirements, ownership stakes, and more. The presentation emphasizes the importance of understanding investor types, managing expectations, and maintaining ongoing communication with backers over the long term. A guest speaker then discusses legal issues founders should consider when negotiating term sheets.
If you are looking for an angel investor for your startup, here are the 20 rules of angel investing that will help your startup stand out as a good candidate for an angel investorâs dollars.
This document provides information on creating an effective business plan. It outlines key reasons for developing a business plan, including attracting investors, determining financial needs, and monitoring business progress. An effective business plan typically includes sections on the business overview, marketing plan, financial management plan, operations management plan, and background of the management team. The document emphasizes that a business plan should clearly describe the business idea, target market, resource requirements, and risks/rewards to establish credibility and secure necessary funding.
Managing A Hedge Fund: Marketing To Investors & Raising CapitalTyra Jeffries
Â
Start Marketing Your Hedge Fund To Investors and Raising Capital with these tips and tricks. Begin to create a sophisticated Investor Relations program today!
From Bootstrapping to Venture Rounds: A Startup Case StudyRoger Ehrenberg
Â
The document provides an overview of the different stages of startup funding: bootstrapping, angel rounds, seed rounds, and venture rounds. It discusses the characteristics of each stage, when they typically occur, the typical amount of funding, and the tradeoffs involved. It emphasizes the importance of understanding the company's goals before taking external capital and performing diligence on potential investors. The case study describes funding the ad tech company The Trade Desk in 2009 when the industry was considered crowded and venture appetite was low. It prompts evaluating whether one would invest in the company based on the presented information and environment.
This document discusses various topics related to starting a new business venture and managing its growth. It covers recruiting key employees, identifying lenders and investors, determining funding requirements and sources. It also discusses selecting a target market and positioning strategy, the 4Ps of marketing, and planning and managing business growth. The nature of growth, reasons for pursuing it, and managing growth at different stages are also addressed. Key challenges of growing a business like cash flow, quality control and strategic planning are also mentioned.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEOâs responsibilities). In order to succeed, need to understand both the rules of the game and the equipment â without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
Startups are changing the world by developing a fast-learning environment with a secure opportunity for failure in a competitive, fast-moving market.
It's about the sweet spot of cultivating the client, but it's also about employee satisfaction. Fast thinking means quick change, which is how startups transform the world by being 20 steps ahead.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/hhVyOxrePAs
The document discusses the business life cycle and the four stages businesses typically go through: startup, growth, maturity, and decline. It explains that each stage presents unique challenges and businesses must adapt their strategies. It also provides details on what occurs during each phase of the business cycle, including how factors like wages, unemployment, borrowing, and business profits fluctuate during expansion, peak, contraction, and trough periods.
Social business or social enterprise needs careful planning. This slide series was developed and presented for the Social Business Launch Pad seminars by William P. Kittredge, PhD. The Social Business Launch Pad is a joint education seminar series co-sponsored by the Yunus Center at AIT and the Thai Social Enterprise Office http://www.tseo.or.th/
The document provides guidance on developing an effective business plan, including key components and considerations. An executive summary introduces the purpose of a business plan, which is to define business goals and strategies. The document then outlines various sections that should be included in a business plan, such as descriptions of the business concept, market analysis, management team, marketing plan, financial plan, and operations plan. Tips are provided on tailoring a business plan for different audiences and securing funding.
The document discusses various options for funding a startup:
Bootstrap funding involves using personal savings which allows autonomy but limits growth. Crowdfunding builds early users but requires extensive marketing. Accelerators provide funding and expertise over 2-4 months in exchange for equity but founders lose some control. Venture capitalists and angel investors provide substantial funding in exchange for equity and guidance, but want a return and have influence over decisions. The best approach depends on the startup's needs and stage.
Raising Your First Round: Finding the Right Investors & Preparing for the PitchGreg Barnes
Â
Developing a fundraising plan is key when raising a first round of capital. This includes determining target investors, outreach strategy, and fundraising timing. The plan should specify raise details like amount, valuation, terms, and use of funds. The right investors depend on factors like the founder's experience, product status, and customer traction. Building early relationships is important as is customizing pitches with key metrics and addressing prior feedback. Preparing thoroughly for investor meetings and followups increases chances of fundraising success.
This document discusses the differences between fundraising and bootstrapping for startups. Fundraising involves taking investment from outside parties like venture capitalists in exchange for equity. It allows for faster growth but loses some control. Bootstrapping involves self-funding the startup through revenue and has slower growth but maintains full control. The document provides guidelines for when each approach makes sense, such as raising funds if significant upfront investment is needed or the market is large enough for rapid disruption. Overall, neither is inherently better but entrepreneurs should focus on their goals and customers over fundraising.
How to Create an Epic Pitch Deck Thatâll Get You Fundedcrowdsourcia
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This document provides tips for creating an effective pitch deck to get funding. It recommends including essential slides on the problem, solution, market size, go-to-market strategy, competitors, team, use of funds, and exit strategy. Each slide should be concise and visually compelling. The goal is to grab attention, demonstrate a large market opportunity, prove the competitive advantage, and show investors how their money will be used and a potential exit. Feedback from experts can help strengthen the deck before presenting to investors.
Tomas Martunas discusses key elements for developing an idea into a sustainable business. He outlines the typical business development cycle from pre-seed to later stage funding. Martunas also discusses factors that show the attractiveness of an idea such as addressing large markets, focusing on rich customers, and solving important problems for customers. Additionally, he notes important elements of sustainable startups include having a clear purpose, focus, thinking differently than competitors, and building an agile team. Martunas advises founders on presenting ideas to investors by discussing traction, revenues, costs, valuation, and plans for investment.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
Â
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worryâwe're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The document discusses what entrepreneurs need to know when seeking venture capital funding. It states that securing venture capital is difficult, with less than 1% of startups receiving it. Investors want to see strong leadership and a cohesive team that can adapt to change. They also want evidence of significant revenue potential and scalability. Simply having a good idea is not enough - the business must demonstrate traits like addressing a large market, producing high returns, and having product traction to attract venture capital funding.
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
Â
Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development.
Key Points from the Presentation:
1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively.
2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucialâ from traction and product to team dynamics.
3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly.
4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.
Venture capital can often seem like a black boxâopaque and inaccessible. However, Mike Maples, Jr of Floodgate offers invaluable insights in his analysis revealing what makes the VC world tick and how founders can navigate it effectively.
Key Insights:
1) VC Dynamics: Understand the crucial relationship between entrepreneurs, venture capitalists, and limited partners.
2) Exponential Laws: Learn about Mooreâs Law and Metcalfeâs Law, which dictate the scalability and network value crucial for startup success.
3) The Power Law: Explore how the value of the best startup outcome significantly exceeds all others, emphasizing the importance of aiming for massive impact.
4) VC Fundamentals: Maples discusses the dos and donâts of fundraising from VCs, helping founders avoid common pitfalls and strategically position their startups.
More Related Content
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Angel investor engagement for entrepreneurs linklinkcaribbean
Â
This document provides guidance to entrepreneurs on preparing for and securing angel investment. It discusses assessing what type of funding is suitable, the differences between debt and equity financing, who angel investors are and why they invest. The typical funding cycle is outlined, including preparing an effective pitch presentation. Key advice is given around demonstrating a high-growth potential business with an experienced management team and clear exit strategy. The document stresses the importance of trust between entrepreneurs and investors. It also covers term sheets, due diligence and some of the key considerations in negotiating an investment deal.
Knowing Your Funding Source - Presented by Jeevan Padiyar and Eric BaumJeevan Padiyar
Â
This document provides an overview of different funding sources for startups, including friends and family (FFF), angels, venture capital (VC), and strategic partners. It discusses the key characteristics of each type of investor, including typical investment amounts, diligence requirements, ownership stakes, and more. The presentation emphasizes the importance of understanding investor types, managing expectations, and maintaining ongoing communication with backers over the long term. A guest speaker then discusses legal issues founders should consider when negotiating term sheets.
If you are looking for an angel investor for your startup, here are the 20 rules of angel investing that will help your startup stand out as a good candidate for an angel investorâs dollars.
This document provides information on creating an effective business plan. It outlines key reasons for developing a business plan, including attracting investors, determining financial needs, and monitoring business progress. An effective business plan typically includes sections on the business overview, marketing plan, financial management plan, operations management plan, and background of the management team. The document emphasizes that a business plan should clearly describe the business idea, target market, resource requirements, and risks/rewards to establish credibility and secure necessary funding.
Managing A Hedge Fund: Marketing To Investors & Raising CapitalTyra Jeffries
Â
Start Marketing Your Hedge Fund To Investors and Raising Capital with these tips and tricks. Begin to create a sophisticated Investor Relations program today!
From Bootstrapping to Venture Rounds: A Startup Case StudyRoger Ehrenberg
Â
The document provides an overview of the different stages of startup funding: bootstrapping, angel rounds, seed rounds, and venture rounds. It discusses the characteristics of each stage, when they typically occur, the typical amount of funding, and the tradeoffs involved. It emphasizes the importance of understanding the company's goals before taking external capital and performing diligence on potential investors. The case study describes funding the ad tech company The Trade Desk in 2009 when the industry was considered crowded and venture appetite was low. It prompts evaluating whether one would invest in the company based on the presented information and environment.
This document discusses various topics related to starting a new business venture and managing its growth. It covers recruiting key employees, identifying lenders and investors, determining funding requirements and sources. It also discusses selecting a target market and positioning strategy, the 4Ps of marketing, and planning and managing business growth. The nature of growth, reasons for pursuing it, and managing growth at different stages are also addressed. Key challenges of growing a business like cash flow, quality control and strategic planning are also mentioned.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEOâs responsibilities). In order to succeed, need to understand both the rules of the game and the equipment â without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
Startups are changing the world by developing a fast-learning environment with a secure opportunity for failure in a competitive, fast-moving market.
It's about the sweet spot of cultivating the client, but it's also about employee satisfaction. Fast thinking means quick change, which is how startups transform the world by being 20 steps ahead.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/hhVyOxrePAs
The document discusses the business life cycle and the four stages businesses typically go through: startup, growth, maturity, and decline. It explains that each stage presents unique challenges and businesses must adapt their strategies. It also provides details on what occurs during each phase of the business cycle, including how factors like wages, unemployment, borrowing, and business profits fluctuate during expansion, peak, contraction, and trough periods.
Social business or social enterprise needs careful planning. This slide series was developed and presented for the Social Business Launch Pad seminars by William P. Kittredge, PhD. The Social Business Launch Pad is a joint education seminar series co-sponsored by the Yunus Center at AIT and the Thai Social Enterprise Office http://www.tseo.or.th/
The document provides guidance on developing an effective business plan, including key components and considerations. An executive summary introduces the purpose of a business plan, which is to define business goals and strategies. The document then outlines various sections that should be included in a business plan, such as descriptions of the business concept, market analysis, management team, marketing plan, financial plan, and operations plan. Tips are provided on tailoring a business plan for different audiences and securing funding.
The document discusses various options for funding a startup:
Bootstrap funding involves using personal savings which allows autonomy but limits growth. Crowdfunding builds early users but requires extensive marketing. Accelerators provide funding and expertise over 2-4 months in exchange for equity but founders lose some control. Venture capitalists and angel investors provide substantial funding in exchange for equity and guidance, but want a return and have influence over decisions. The best approach depends on the startup's needs and stage.
Raising Your First Round: Finding the Right Investors & Preparing for the PitchGreg Barnes
Â
Developing a fundraising plan is key when raising a first round of capital. This includes determining target investors, outreach strategy, and fundraising timing. The plan should specify raise details like amount, valuation, terms, and use of funds. The right investors depend on factors like the founder's experience, product status, and customer traction. Building early relationships is important as is customizing pitches with key metrics and addressing prior feedback. Preparing thoroughly for investor meetings and followups increases chances of fundraising success.
This document discusses the differences between fundraising and bootstrapping for startups. Fundraising involves taking investment from outside parties like venture capitalists in exchange for equity. It allows for faster growth but loses some control. Bootstrapping involves self-funding the startup through revenue and has slower growth but maintains full control. The document provides guidelines for when each approach makes sense, such as raising funds if significant upfront investment is needed or the market is large enough for rapid disruption. Overall, neither is inherently better but entrepreneurs should focus on their goals and customers over fundraising.
How to Create an Epic Pitch Deck Thatâll Get You Fundedcrowdsourcia
Â
This document provides tips for creating an effective pitch deck to get funding. It recommends including essential slides on the problem, solution, market size, go-to-market strategy, competitors, team, use of funds, and exit strategy. Each slide should be concise and visually compelling. The goal is to grab attention, demonstrate a large market opportunity, prove the competitive advantage, and show investors how their money will be used and a potential exit. Feedback from experts can help strengthen the deck before presenting to investors.
Tomas Martunas discusses key elements for developing an idea into a sustainable business. He outlines the typical business development cycle from pre-seed to later stage funding. Martunas also discusses factors that show the attractiveness of an idea such as addressing large markets, focusing on rich customers, and solving important problems for customers. Additionally, he notes important elements of sustainable startups include having a clear purpose, focus, thinking differently than competitors, and building an agile team. Martunas advises founders on presenting ideas to investors by discussing traction, revenues, costs, valuation, and plans for investment.
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Â
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worryâwe're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The document discusses what entrepreneurs need to know when seeking venture capital funding. It states that securing venture capital is difficult, with less than 1% of startups receiving it. Investors want to see strong leadership and a cohesive team that can adapt to change. They also want evidence of significant revenue potential and scalability. Simply having a good idea is not enough - the business must demonstrate traits like addressing a large market, producing high returns, and having product traction to attract venture capital funding.
Similar to Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion (20)
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
Â
Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development.
Key Points from the Presentation:
1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively.
2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucialâ from traction and product to team dynamics.
3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly.
4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.
Venture capital can often seem like a black boxâopaque and inaccessible. However, Mike Maples, Jr of Floodgate offers invaluable insights in his analysis revealing what makes the VC world tick and how founders can navigate it effectively.
Key Insights:
1) VC Dynamics: Understand the crucial relationship between entrepreneurs, venture capitalists, and limited partners.
2) Exponential Laws: Learn about Mooreâs Law and Metcalfeâs Law, which dictate the scalability and network value crucial for startup success.
3) The Power Law: Explore how the value of the best startup outcome significantly exceeds all others, emphasizing the importance of aiming for massive impact.
4) VC Fundamentals: Maples discusses the dos and donâts of fundraising from VCs, helping founders avoid common pitfalls and strategically position their startups.
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2) Series A to C Funding: As startups progress, funding rounds grow larger and focus shifts from proving viability to scaling the business, enhancing market share, and possibly even preparing for global expansion.
3) Bridge and Mezzanine Financing: These less common but crucial stages provide the necessary capital to bridge gaps between major funding rounds or prepare for a public offering.
4) IPO: The ultimate goal for many startups, going public opens new avenues for capital and provides liquidity for early investors.
Navigating the venture capital landscape can be daunting for startups. PitchBookâs guide to VC fundraising provides a roadmap filled with critical insights to help entrepreneurs from Silicon Valley to Tokyo secure the capital they need to transform their startups into market leaders.
What the Guide Covers:
1) Stages of VC Funding: From seed to Series C and beyond, understand the typical progression startups follow and what is expected at each stage.
2) Evaluating Funding Needs: Determine whether your startup is ready for funding by assessing its current stage, from initial concept to scaling for market expansion.
3) Approaching Investors: Learn how to identify investors that align with your values, perfect your pitch, and effectively approach your target list.
4) Pros and Cons of Funding Types: A deep dive into the advantages and disadvantages of self-funding vs. external funding, helping you make informed decisions about the best path for your venture.
How Do Venture Capitalists Make Decisions by Harvard & Stanford Professors:
Venture Capitalists (VCs) play a pivotal role in shaping the future of innovation, funding groundbreaking startups that redefine industries. A comprehensive study led by Paul Gompers, along with esteemed colleagues from Harvard and Stanford, delves into the decision-making processes of VCs, offering unique insights into what drives their investment choices.
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3) Value-Added Post-Investment: Beyond capital, VCs contribute significantly to startup success by providing strategic guidance, connecting with customers, and aiding in key hires.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanfordâs Design Thinking
2. IDEOâs Human-Centered Design
3. Strategyzerâs Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblinâs Ten Types of Innovation
7. McKinseyâs Three Horizons of Growth
8. Customer Journey Map
9. Christensenâs Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategynâs Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bonoâs Six Thinking Hats
17. Stage-Gate Model
18. Toyotaâs Six Steps of Kaizen
19. Microsoftâs Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
2. Objective: what does this deck cover?
Youâve done your seed round. A year later the end of the runway isnât far
away and it is time for another raise.
Though the mechanics of raising a Series A round are quite similar to a
seed round, there are some critical differences that you need to be
aware of.
The goal of this guide is to help you understand and navigate the
nuances of raising a Series A.
This is not meant to be an exhaustive guide of fundraising best practices
â we know you already know how to raise money successfully. Instead,
we want to make sure you understand how this raise is different and are
prepared to handle those differences.
2
3. Table of Contents
1. Planning for the fundraise
2. Pitching investors
3. Setting up diligence
4. Negotiating deal terms
5. Post-closing considerations
4. 1. Planning: Key questions to consider
Planning for a Series A is not different from a seed, but you need to be clear on what
the requirements are for the raise and your own needs.
⢠Are you ready to raise a Series A? Should you raise a bridge instead?
⢠When is the right time to kick-off the raise?
⢠How much do you fundraise?
⢠Who are you talking to? And how do you do investor due diligence?
⢠What does the process look like?
⢠Who should run point on the process?
a
b
c
d
e
f
5. Seed
Investors need to believe you are on the path to
establishing strong product/market fit.
This means having core elements in place:
ďą Proof of a sizeable addressable market
ďą Clear articulation of value proposition
ďą Strong, well-suited team
ďą Attractive unit economics at scale
ďą Feasible strategy for acquiring customers
ďą Customer validation in market
ďą Concrete milestones for product/market fit
Show strong understanding of market dynamics,
customer needs, and focus/prioritization.
Planning 1a
Series A
Investors need to believe you are ready to hit the
gas and scale. Show demonstrated growth in key
metrics such as revenue, profit, and or users.
The focus is on business acceleration and not
proof of concept.
This means having proven out:
ďą Product/market fit
ďą Healthy unit economics and a strong
understanding of CAC / LTV (this will be a
main driver of future rounds, so itâs important
that youâre tracking this)
ďą Team's ability to execute (critical roles should
be filled)
ďą Concrete milestones for growth (these must
be aligned to fundraising amount)
ďą Clear path to scale product
ďą Acquisition strategy
Otherwise, consider raising a smaller bridge
round instead to:
ďą Allow more runway to prove out your model
e.g. considering a pivot
ďą Meet imminent milestones that can lead to
higher valuation in the Series A and
ultimately less dilution e.g. launching a
new product, testing another market segment
Are you ready to raise a Series A? (I/II)
5
6. Are you ready to raise a Series A? (II/II)
6
To raise
a Series
A, you
must be
ready to
scale
Planning 1a
Source: VilCap VIRAL Framework
VilCapâs VIRAL framework is a good tool to help you think about what stage your company is
(do not panic â it is exhaustive, but treat it as a framework!)
7. When is the right time to kick-off the raise?
Start planning early, at least 6 months before you need money. Series A rounds
generally feature institutional investors who may take longer and may be more
demanding than seed-stage investors. Meanwhile you will have a fast-growing, full-
blown business to run.
0K
200K
400K
600K
800K
1,000K
1,200K
1,400K
1,600K
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11
Funds Revenue
Angel
Round
Seed Round
Series A
Where you
probably are
right now
When you should
have started gearing
up for fundraising
1b
Planning
8. How much should you fundraise for your Series A?
Rule of thumb is to start by defining milestones and work backwards from there
to determine how much you should fundraise.
Common mistakes include:
⢠Raising too much: We understand the temptation of giving yourself a long runway
and not having to worry about fundraising. Aside from the obvious dilution
consideration, a long runway can at times remove the pressure to perform â
knowing there is an end can keep you and your teams motivated
⢠Raising too little: You want to give yourself enough times to reach the milestones
you need to reach an inflection point in the value of your business. Otherwise, you
risk an unsuccessful Series B raise and end up spending more time fundraising
than on your company.
⢠Not building buffer for the fundraise: You need to make sure you have enough
to bankroll your company during your next fundraise as well. Remember,
fundraises can take more time than expected, so make sure that account for this in
your budget; the last thing you want is to run out of cash before you close your
round.
1c
Planning
* Some recommend raising enough for 18-24 months of runway, but this isnât always the case.
9. How do you find investors? (I/III)
âSpray and prayâ strategies do not work. Strive for
quality, not quantity:
⢠Use Google, LinkedIn, CrunchBase, AngelList,
GIIN, and other online resources to identify
investors who are a good fit
⢠Talk with other companies in the industry
⢠Know the pet theories of your shortlisted investors
Leverage your existing investors: they can
contribute to your Series A and introduce you to
other investors
⢠Ask for introductions. A personal intro is always
better than a cold call.
⢠If not, get the word out any way you can. Tell your
network. Go to events. Unlikely connections can
lead to investors.
⢠If you must cold call, make your email concise,
personal, and polite. Your goal with the cold call is
to get their attention, not their signature.
Source: Lessons from a Study of Perfect Pitch Decks, TechCrunch, June 2015.
Planning 1d
10. How do you find investors? (II/III)
Make sure you understand the role of a lead investor:
⢠A lead investor sets the price and terms of the investment, takes a large part of the
round, and usually represents the round on the board
Identify potential lead investors:
1. Ask current investors and any follow investors. If they say no, understand why
2. Seek introductions to potential leads by current investors and any follow on
investors
3. Look for Series A investors who invest in round-relevant ranges
4. Target investors who know your market, geography and/or sector
5. Identify investors who typically lead
6. Find investors who add value and bring a strong reputation. Multiple investors can
help drive your negotiation power (though be cautious not to have too many that it
discourages others from investing)
Planning 1d
11. How do you find investors? (III/III)
You should do your own set of investor diligence, which requires
knowing what to consider when evaluating a potential investor:
⢠What combination of investors do you want, i.e. strategic,
impact investors, angels, institutional? Local vs. global?
⢠Does the investor have a good track record?
⢠Do you have a good rapport with the individual championing
your deal? What about juniors at the fund (youâll be interacting
with them in a day-to-day)?
⢠Do they invest in Series A rounds and beyond?
⢠Can they do follow-on investments?
⢠Do they still have room for investments?
⢠Do they invest in your geography / sector?
⢠How long is their investment process? (then add 3 months)
⢠Can they lead?
⢠Do they co-invest?
⢠What can they add besides money (PR, technical expertise,
network, market experience, etcâŚ)?
Splitting a round between
multiple investors can enable
you to maximize the distinct,
non-monetary benefits of each
investor.
Planning 1d
12. How do you prepare for the Series A kickoff?
3 things a CEO should do before launching its Series A raise:
1. Engage investors:
⢠Balance low-touch vs. high-touch engagement methods
⢠Send a monthly âinvestor updateâ (a couple of bullets under âthe goodâ, âthe badâ, and
âthe uglyâ can do the trick!) to keep investors warm before kicking off your fundraise
2. Communicate (carefully) with your company about your fundraising plans:
⢠Discuss your Series A at a high-level, but donât commit to specifics, such as timing,
pricing, or valuation.
⢠Give yourself enough wiggle room on the details, so you can navigate the unexpected.
5. Position your company to over-deliver on expectations:
⢠Establish key metrics and future milestones that are ambitious, but realistic
⢠Series A investors are looking to invest in growth, so donât lose sight of the bigger picture -
youâll only have a successful Series A if you position your company for long-term growth
and profitability
Planning 1e
13. Who should run point on contact with investors?
1f
Planning
You need to embrace the fact that fundraising is a core part of your job as the CEO
⢠The CEO is leader of the company and will drive the companyâs success
⢠A CEO who can tell the story of the company well to investors will do the same with others
(employees, customers, partners, regulators)
⢠Raising can help change your thinking, adjust your positioning, or learn about other markets
⢠Investors are betting on you as a leader
There is minimal incremental value to getting bankers involved for seed/Series A raises
⢠Although bankers can be helpful to get you in front of people beyond your network, investors want to
deal with you and your team
⢠Series A is still incredibly early, and investors are ultimately betting on the team
⢠To get beyond your network, leverage your existing investors as much as possible. Chances are
they have existing relationships with most of the people you are trying to access.
14. 2. Pitching: Key questions to consider
What you are pitching looks very different at the seed round and Series A. During a
seed round, you are pitching a vision. Series A investors are looking for more.
⢠What is the story you want to tell? e.g. vision, performance, team, use of funds, etc.
⢠How do you communicate sticky situations? e.g. investors not following on
⢠What materials do you need?
2a
2b
2c
15. What is the story you want to tell?
2a
Pitching
At the seed stage, pitching is about
selling a vision. Pitching in the Series A
requires more than just vision:
⢠Progress: Need to be clear about
what the company has done to date
e.g. partnerships created, technology
development, etc.
⢠Financial Performance: Emphasize
traction to date, especially relative to
key operational metrics such as
customer acquisition costs, and
positive unit economics (or that you
are on the path to it)
⢠Team: Critical roles should be filled,
but you should show your plan for
filling mid-level management
positions.
⢠Use of funds: Need to share clearly
defined milestones to scale up your
business
Remember Series A investors need to believe that you are
ready to scale
Seed Series A Series
B
Vision
Performance/
Traction
Proof of
Concept
Projections
post raise
Scale N/A
Competitive
differentiation
Exit Thesis
Strong Medium Weak
16. How do you communicate sticky situations?
2b
Pitching
When it comes to fundraising, everyone has questions and there may be some questions
where your positioning matters. Here is how to think about 3 common âstickyâ situations:
Situation #1: Funders from previous rounds are not following on in your Series A
⢠Be direct about this and the reasons why, e.g. stage, focus, relationship-driven
⢠What you tell potential investors must be aligned to what past investors will say
⢠Point to other investors who are following on
Situation #2: Core team members have departed
⢠Be comfortable with talking about why and keep this high-level, e.g. performance-related,
relationship-driven, other opportunity, etc
⢠Show that youâve hired or identified a strong replacement
Situation #3: You have made significant business model pivots or changes
⢠Be upfront about this â it should not be framed as a problem
⢠Explain learnings and highlight how this is better, e.g. drives growth and profitability
⢠Share traction to date
17. What materials do you need? (I/II)
We suggest having both a teaser and pitch deck for pitching purposes:
1. Teaser
⢠Concise, compelling overview of your company and needs
⢠Use this when investors have little previous knowledge of you to give them a
quick preview before diving into details
⢠5-10 slides, PPT or PDF; can also be a 2-3 page document
2. Pitch deck
⢠Supporting document and reference guide that touches on all the variables
that are key to your companyâs success and significant to investorsâ decision-
making
⢠Used for live pitches, on calls, and as post-pitch reference
⢠10-20 slides, PPT or PDF
2c
Pitching
18. 1. The problem your product solves (pain point)
2. Your solution to the problem (product)
3. How your product makes money (revenue model)
4. The market for this product
5. The competition you face and how you will respond to it
6. Historical growth/traction
7. Secured partnerships
8. Unit economics
9. Your team
10. The deal youâre seeking
11. What you will use the funds for
12. 3-5 year financial projections
18
What materials do I need? (II/II)
Your
Company
(3-5 slides)
Market
(2-3 slides)
Status
(3-5 slides)
Other
(2-3 slides)
Being clear and explicit about what
you have done is critical in a Series A
2c
Pitching
Sample pitch deck components
For your teaser deck:
⢠Content is very similar
⢠Key difference is that teaser has
less details on financials (both
current and projected)
19. 3. Diligence: Key questions to consider
Series A investors typically consider a deeper diligence simply because there is a
lot more to diligence.
⢠What to include in your data room? And, how to organize it?
⢠How to prepare for in-person diligence?
3a
3b
If investors who youâve pitched to decide not to invest, schedule a
call to get their honest feedback â was their decision due to
mandate fit, stage, unit economics, etc� Use their feedback to
guide future pitches and assess whether to approach them for your
next fundraise.
20. What to include in your data room?
A data room is an easy, secure way to store, share, and control access to your
materials.
⢠Premium data room services exist, but we recommend using a free alternative while
you're still a small company e.g. DropBox, GoogleDrive, Box
⢠Some investors have different approaches to sharing information, so make sure to
ask about the fundâs NDA policy
Broadly, we see data room organized in 6 broad folders:
1. Business fundamentals (e.g., pitch deck, demos, operational dashboards, details on
tech roadmap, customer pipeline, marketing)
2. Legal documents (e.g., Article of Incorporation, Corporate Bylaws, past investment
docs)
3. Capitalization (e.g., cap table on a fully converted/diluted basis and term sheets of
current (if available) and past rounds)
4. Financials (e.g., historical monthly financial performance; income statement, P&L,
balance sheets; financial projections)
5. External agreements (e.g., partnership agreements, Intellectual Property)
6. Org chart and future hiring plans
3a
Diligence
21. How to prepare for in-person diligence?
Series A investors typically conduct in-person diligence and like to do site visits to
meet with your team, customers, and partners.
⢠Prior to the on-site visit, investors typically communicate key goals of the
diligence and key stakeholders with whom they would like to meet
â If they do not, ask them explicitly to make best use of your time together
â Often, investors will want to meet team members beyond C-suite so be prepared
for that and make sure to communicate with your team
⢠Seek to make site visits as easy as possible for your investors
â Set up meetings and create a clear schedule for your investors to follow during
their site visits
â Site visits are an important opportunity to get to know your investors and build
rapport so be sure to include more unstructured time e.g. lunch
⢠Recognize that site visits are an opportunity to diligence potential investors
âž Do not be afraid to challenge them - your ability to push back can be a strength
âž Use the time to see if they are a professional and/or personal fit
âž Learn more about their vision
3b
Diligence
22. 4. Negotiations: Key questions to consider
Series A rounds, unlike seed rounds, are priced so negotiations can look very
different than what you are accustomed to.
⢠How to think about valuation?
⢠What are key terms you need to consider in a Series A term sheet? Where should
you push and where should you give?
4a
4b
23. How to think about valuation?
⢠At the Series A stage, priced equity â not convertible debt â is the norm and you will need to
settle on an exact valuation
⢠Build cap table, including conversion of convertible note and ESOP
⢠Typically, at this stage we see founders give up 10-30% of their company
⢠You can further refine this valuation estimate by adopting the same methods that investors
do:
â Discounted Cash Flow analysis: Perform a discounted cash flow analysis. This is also helpful
to do in advance because the financial projections you share with investors should tie with the
valuation you are proposing.
â Comparables analysis: Look at valuations of comps in the market. It can also be helpful to
share comps with investors to anchor the valuation and give you greater control.
â Discounted exit value: Look at returns of investment in the sector and use exit multiples to
determine a terminal value for the company. Examples of multiples to use include loan book
size, # of users, revenue, EBIDTA
⢠Always keep your Series B in mind â a higher valuation is not always better and can lead to
down rounds in the future
4a
Negotiations
Be confident and don't undervalue yourself, but don't
propose a valuation that makes investors question you
24. What are the key terms to consider?
4b
Negotiations
Overall guidance: Push on terms that will impact your day-to-day operations
⢠Often, entrepreneurs worry about one-off control rights such as veto rights
⢠Realistically, those rights are rarely exercised and make little difference
⢠Pick your battles when negotiating term sheets
⢠Focus most on C-suite operations, e.g. creating a subsidiary, reporting, appointing directors,
etcâŚ
Other key terms to consider in term sheets include:
⢠ESOP:
âž Most Series A companies create pools of 10-20% of outstanding stock for key executives
(founders should not be included in this pool).
âž Make sure to ask if ESOP is issued before or after Series A.
âž In later rounds, companies will need to expand the pool.
ď§ For example, in Series B companies add another 5-10% and companies in Series C
and later tend to add 1-2% each year.
⢠Governance (board representation):
⢠At Series A, a 5 person board is a good size
⢠You need to think carefully about the composition of your board (see next slide)
⢠It is often helpful to have a variety of players at the table (e.g. impact and strategic,
independent advisors, etc.) who complement your skills .
⢠Do not just choose board members who you get along well with â your board is there to
challenge you and keep you accountable.
25. 5. Post closing: Key questions to consider (I/II)
After closing the fund, there are a number of governance issues to consider:
⢠What is the role of your board?
âž Will handle corporate governance, including issuing stock, setting up a stock
option plan, authorizing a fundraise, or getting loans
âž Making critical discussions and decisions for the company, like whether to raise
money, enter into strategic partnerships, budget approval, or hire / fire senior
management
⢠How do you transition your board?
âž At Series A, board composition typically includes co-founder(s), lead seed
investor, Series A lead investor, and an independent
âž Consider offering a board observer seat to a valued investor, but do not dish
out board observer seats lightly and make sure he/she is a silent observer
âž Set a culture of mutual trust, respect, and commitment from the get-go
⢠How do you recruit independent board members?
âž Identify someone who has industry knowledge and valuable contacts
âž Avoid people with strong loyalty or history with Board members
âž Equity amount given depends on stage
26. 5. Post closing: Key questions to consider (II/II)
⢠How do you recruit advisors?
âž Think about what you might need in the next few years - you can always add
advisors, but you shouldnât drop them, so make sure itâs a fit
âž Make a list of the categories you could use help in â and then make a list of
people who are experts in those areas
âž Consider giving them equity â the amount depends on what stage your
company is in
⢠What should you leverage your board for?
âž Mentorship, advice and guidance
âž Industry influence
âž Future investment
âž Connections to other investors, partners, or ecosystem stakeholders
27. Resources (I/II)
⢠Venture Deals â A comprehensive but readable book on understanding venture term
sheets.
⢠Sequoia Grove â A practical resource spanning topics from âdeveloping a business
planâ to âto sell or not to sellâ
⢠Ask The VC â From the writers of Venture Deals, a blog in which professional VCs
answer questions from founders.
⢠How to Raise a Successful VC Round or Series A â Advice specific to the Series A
round from the perspective of an entrepreneur who successfully raised a Series A
⢠What does it take to get a Series A Funding? â Insights from an early-stage financial
services firm
⢠How to Present to Investors â Concise guide to pitching. If you only read one piece on
pitching, read this.
⢠Lessons from a Study of Perfect Pitch Decks â A quantitative approach to determining
pitch deck best practices
⢠Pitchenvy: A gallery of startup pitch decks
⢠Startup Viagra: How to Pitch a VC â A humorous but not inaccurate guide from Dave
McClure, a prominent VC
28. Resources (II/II)
The blogs of prominent VCs can be great regular sources of insight into the fundraising
process. Here are some of the best:
⢠Sam Altman
⢠Fred Wilson
⢠Brad Feld
⢠Aaron Harris
⢠Andy Weissman
⢠Chris Dixon
⢠Bill Gurley
⢠Paige Craig
⢠Paul Graham
⢠Mark Andreessen
⢠First Round Review
⢠Board Best Practices
⢠ESOPs: Overview and Best Practices