Social Media Efficiency - Getting Better Results Faster from Your Social Media Marketing
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Social media can become a HUGE time drain, and if you want to grow your ROI (return on investment) from social media marketing, becoming more efficient is vital. Efficiency in social media focuses on using strategies, workflows and tools that drive real business results. In this presentation you'll learn: - How to become more efficient in social media - How to improve your social media ROI - Social Media tools to grow your results - Social media workflows to save time - How to save time - How to become more strategic This social media presentation covers how to become a better social media marketer by executing your social media strategy more efficiently to drive your results. Want to learn more about social media marketing and how to grow your results? Check out our social media certification: https://bootcampdigital.com/online-social-media-certification/ Krista Neher is a sought after Social Media Keynote Speaker - if you'd like Krista to speak to your group, or want to have a social media workshop for your organization, contact us at www.bootcampdigital.com or www.kristaneher.com
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Social Media Efficiency - Getting Better Results Faster from Your Social Media Marketing
- 1. Social Media Efficiency Getting Better Results Faster
- 2. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 22 About Me.....
- 3. Sharing is Caring ;-) #BootCampDigital @BootCampDigita l @KristaNeher
- 5. IT Takes 30 Days to Make a Habit!!!
- 6. Efficiency and Effectiveness 1. Focus on Impact • ROI • Investment Impact • Test, learn, improve 2. Have a Plan • Limit distractions • Have a plan • Check lists • Integrate 3. Use Social tools
- 8. Consider ROI in EVERYTHING Focus on the items that are the best use of your resources
- 9. what do you get OUT what do you put IN
- 12. Do you want to do it Better or Faster?
- 13. Where Should You Play? • Go to where your customers are • How time intensive is the network vs. the payout? • Is the network appropriate for your business? Do a few things well vs. many things poorly.
- 14. Test, Learn, and Improve • Build analysis and exploration time into your plan • Look at what works, what doesn’t work and what others are doing • Create mini-tests to optimize your return
- 16. Have a Plan
- 17. Have A Plan • Prior to each month, build out all of your content • Schedule as much as possible • Review your content prior to start of month • Can you make it more interesting? • Can you shorten the text? • Check in daily to respond and for additional posts if needed • Warning for programmed updates • Analyze results at the end of the month to prep for the next month
- 18. Checklists Know what you want to achieve every time you login Use a checklist
- 19. Be Disciplined Schedule the time each day and make it part of your routine
- 20. Be Disciplined Limit how much time you spend (set a clock)
- 21. Limit Distractions • Turn off distraction notifications • Go directly to Business Manager • Personal vs. Professional
- 22. Integrate • Look for opportunities to create social media content with what you are already doing • Use your mobile phone to create content on-the- go • Find others who can naturally create content for you • Are there others who can take Instagram photos (you can find them with a hashtag)
- 23. Integrate
- 24. Integrate
- 25. Integrate
- 26. Use Tools
- 27. Efficiency Tools What do you need to do? •Better •Faster
- 28. Efficiency Tools • Schedule posts • Check multiple networks from one site • Set up smart automation • Create images
- 29. Efficiency Tools • Buffer.com •Scheduling •Best performing posts •Checking activity on multiple networks
- 30. Efficiency Tools • IFTTT.com – If This Then That
- 31. Efficiency Tools • Images • Canva.com • PicMonkey.com • WordSwag (app)
- 32. Have A Plan • Prior to each month, build out all of your content • Schedule as much as possible • Review your content prior to start of month • Can you make it more interesting? • Can you shorten the text? • Check in daily to respond and for additional posts if needed • Warning for programmed updates • Analyze results at the end of the month to prep for the next month
- 33. Challenge! • Write down the one thing you are going to do differently starting tomorrow.
Editor's Notes
- You probably have limited resources (time and budget) and you are overwhelmed with social media. You know it’s important but you don’t know where to spend your time. Today you’ll learn how to become more efficient and effective so you can get the most out of social media! Most businesses are using social media, but for small businesses it can be overwhelming (you don’t have an agency supporting you and for small biz you’re often doing many different things). You simply don’t have the time! But it’s important to be on social media because your customers are there and your competition is there – and if you’re not there, you miss the opportunity. And, it’s a huge time-suck and you probably feel like you spend a ton of time with no results – you don’t know what’s working. You are going to learn how to be smart about social media to maximize the results that you get while minimizing your efforts. The key to success is automating social media in a smart way and using tools to get the best results for your time investment. We’ll teach you how to (introduce the framework of the presentation): • Avoid the social media time-suck • Prioritize your efforts • Use automation to drive your social media • Build a workflow & use checklists to manage your time effectively • Identify top tools to use to get more out of social media • Optimize visuals to create an impact
- The key to success with social media is being efficient and only focusing on what matters for driving results. To be efficient, you need these 8 things.
- You must consider ROI in everything you do. Only plan to do things that are likely to give you a good return or good result. Spend time where it counts the most. If you know the potential return then don’t invest more than what you can expect to get back. What is the anticipated value of what you’re doing? You could ask yourself – is this going to lead to more sales? Keep this in mind when you’re deciding what to do. What is your return on a blog post? You could spend an hour or 10 hours. Will 10 hours make it 10x’s better and get you 10x’s the customers? Probably not.
- You must consider ROI in everything you do. Only plan to do things that are likely to give you a good return or good result. Spend time where it counts the most. If you know the potential return then don’t invest more than what you can expect to get back. What is the anticipated value of what you’re doing? You could ask yourself – is this going to lead to more sales? Keep this in mind when you’re deciding what to do. What is your return on a blog post? You could spend an hour or 10 hours. Will 10 hours make it 10x’s better and get you 10x’s the customers? Probably not.
- Twitter for example – life span of a tweet is 18 minutes. Is it worth it to be there? Probably not. Lifespan is part of your return. So do
- Test and learn from what works so you can become more efficient and effective. How do you know what works? What gets engagement (clicks, shares, comments, likes). Set your objective, align all content to that objective, and measure. If you want to drive sales did a post about a product get engagement and did sales for that product go up? If you want to generate awareness for a cool new product, is your post about it getting comments and shares? Mini test can be a small budget (use only 10% of your budget to do a small test and learn and scale from there) or just trying something - does a Facebook event work? Just try it once in a small way to see if there is validity. Do LI groups work? Do a test of posting in groups for 1 month to see if there is any traction. Be realistic – you need to set aside time for managing this too. Things you can test: image vs. video, man vs. woman, different text in CTA, FB vs. Pinterest etc. What gets better shares, likes, clicks to your site, drives sales, etc.? And decide where to invest your time. Boost what works well (put money behind what you have already proven to drive results)
- Having a content calendar will help you organize your content for the next month (or 3 months). It’s a great way to get an overview to make sure you’re posting a consistent message across all channels and not missing any gaps. You can schedule it all out using a tool which we’ll see later. Review content (having a calendar helps make this more efficient by keeping it all in one place to edit then schedule out using a tool) to make it more interesting or shorten the messages. Also good for making sure you align content around holidays (lots of great marketing opportunities for PFA members during holidays). It helps you plan a campaign around events/holidays. Etc... Don’t just leave it for a month though. Make sure you are responding and engaging. Also, warn against scheduled updates that might suddenly become inappropriate (i.e. the pepsi example – see hidden slide, just tell the story) What worked best this month and do more of that next month.
- We have checklists for FB, PN, TW, LI (what about IG or YouTube?) These checklists are in your handouts (or downloadable from an app). Use them so you have a plan whenever you login so you don’t waste time. The checklists are super helpful because they keep you on track and focused on activities that are important. Keeps you from just scrolling the feed for 4 hours and nothing happened. Follow the checklist so you don’t get distracted. (Talk about the Facebook “suck”. Tell a story. How many times do you login to FB to post something, and get sucked into scrolling through the feed and forget what you were going to do? Having a plan helps you focus on what’s important and avoid the suck.)
- What time do you email every day? Probably check your email first thing and you do it every day no matter what, so schedule 1 hour on social media tasks right after that. Or whatever makes sense for you. The point is, make your social media activities just as much a part of your routine as checking your email or having lunch.
- Set a clock! Spend less time doing things and set limits. You could spend 1 hour writing a blog post or 5 hours. But if you spend 5 hours, it’s not going to be 5 times as good. Set a limit for yourself and get into a good habit so you spend less time on things. Remember the ROI too. don’t obsess over tiny details because you’re probably the only one who will ever notice or care.
- Turn off distraction notifications, and only keep vital ones turned on. You don’t need to know every time you have a new fan, but you do need to know every time a comment is left on your page Turn off FB alerts so the window doesn’t pop up every time something happens Use Biz Manager to go directly to managing the page. If you go to FB first, it’s super easy to get sucked into the feed and spend an hour scrolling and then you did nothing and forgot why you’re there in the first place (tell a story – how many people do this?) BizMgr is the solution to that problem Separate personal and professional to reduce distractions. Again, using BizMgr is the key.
- Integrate Social Media Into Your Other Activities Show some relevant examples here (split this into 3 slides?) I saw a lot of examples of party stores who had cool things on their website, or an employee talked about something (i.e. the VR Pod rentals) but there were no mentions on their own pages. Missed opportunity! Another tip here is to empower your employees. If they are already going to post, show them how to tag you. I have an example of an employee who talked about something cool at their job, but didn’t tag the business correctly and therefore they missed an opportunity to expand reach. Use mobile phone/apps at tradeshows/events etc. Many of them have hashtags – use them! UGC – talk about Instagram takeovers by influencers (takeovers could be employees too!) ADD EXAMPLES (customer/influencer take over, posts from tradeshows with hashtag)
- Examples of posting to a hashtag for a tradeshow (this one is Halloween & Party Expo) – creating mobile content on the go (tip2) You’re already attending, so make the most of it! Share news and interesting content as you find it vs. having to “plan” news. Some things can’t be planned so take advantage of opportunities around you.
- We do it too – this is several examples in one: employee takeover, mobile posting, posting from conference
- Cool social media takeover example – how a local venue can use a takeover to promote events. This concert venue does a great job of letting their bands take over the social media to promote their show and the venue.
- Tools are a big part of efficiency. You can use efficiency tools to…
- Great tool for scheduling out posts on multiple platforms Monitoring analytics to see which posts performed well Checking activity on multiple networks …and more Open & demo (if time)
- Smart automation You can setup recipes to automatically run. Post instagrams to FB, auto post blogs (be careful on FB now though – probably shouldn’t automate this) Ok to post same content on multiple platforms IF it looks natural. I.E. a tweet won’t really work on Instagram. Tons of hashtags is ok on IG but not on others. Open & demo (if time)
- Show these tools examples
- Having a content calendar will help you organize your content for the next month (or 3 months). It’s a great way to get an overview to make sure you’re posting a consistent message across all channels and not missing any gaps. You can schedule it all out using a tool which we’ll see later. Review content (having a calendar helps make this more efficient by keeping it all in one place to edit then schedule out using a tool) to make it more interesting or shorten the messages. Also good for making sure you align content around holidays (lots of great marketing opportunities for PFA members during holidays). It helps you plan a campaign around events/holidays. Etc... Don’t just leave it for a month though. Make sure you are responding and engaging. Also, warn against scheduled updates that might suddenly become inappropriate (i.e. the pepsi example – see hidden slide, just tell the story) What worked best this month and do more of that next month.
- Leave them with a challenge to write down one thing they are going to do that they just learned about. They should walk away with one new idea for something they are going to try, to make them more efficient.