This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
Web 2.0 Expo speech May 6, 2010 by Charlene Li entitled, "Open Leadership: How Social Technology Can Transform How You Lead". Learn more at open-leadership.com
This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Web 2.0 Expo speech May 6, 2010 by Charlene Li entitled, "Open Leadership: How Social Technology Can Transform How You Lead". Learn more at open-leadership.com
This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Here is where I talk, using illustrative slides, about how communicators (or marketers) need to capture the goals of social media in order to convey the value.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
Presentation given to the Word of Mouth group at the AMA (American Marketing Association) covering brand and reputation management online. Inludes how to proactively manage your brand, tools and tips for tracking your brand online (including sentiment) and how to respond/participate and engage in conversations online.
See a summary on my blog at www.themarketess.com :)
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Here is where I talk, using illustrative slides, about how communicators (or marketers) need to capture the goals of social media in order to convey the value.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
Presentation given to the Word of Mouth group at the AMA (American Marketing Association) covering brand and reputation management online. Inludes how to proactively manage your brand, tools and tips for tracking your brand online (including sentiment) and how to respond/participate and engage in conversations online.
See a summary on my blog at www.themarketess.com :)
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010)Amitt Mahajan
Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.
Mobilising the world's Natural History - Open Data + Citizen ScienceMargaret Gold
my slides for the Ignite Talks at OSCON 2016 in London.
Mobilizing the world’s natural history: Open data + citizen science
Margaret Gold
The Natural History Museum is embarking on an epic journey to digitize 80 million specimens from one of the world’s most important natural history collections. But alongside this, the museum’s citizen science projects invite you to actively contribute to its science research. Margaret explains where the two meet and how they might change the face of natural history.
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. (Short version for Where 2.0)
Data Science and Smart Systems: Creating the Digital Brain VMware Tanzu
Big Data technologies enable us to build the digital brain of smart systems. I will illustrate with examples how we build a digital brain by collecting data from a large number of sensors and using the brain to find value in that data. We build a Data Lake using cutting edge technology from Pivotal and use it to store large amounts of sensor and other data. Then we can find patterns in that data by applying the Data Science methodology using sophisticated machine learning and statistical algorithms customized to run on big data within the Data Lake. Armed with these patterns the system can detect anomalies and respond in an appropriate manner. Data Science combined with sensors and actuators can make a system smart!
Hadoop's Impact on the Future of Data Management | Amr AwadallahCloudera, Inc.
Speaker: Amr Awadallah
As Hadoop and the surrounding projects & vendors mature, their impact on the data management sector is growing. Amr will talk about his views on how that impact will change over the next five years. How central will Hadoop be to the data center of 2020? What industries will benefit most? Which technologies are at risk of displacement or encroachment?
Locked Out in London (and tweeting about it) - version with my notesSylvain Carle
Last year I talked about how people sucked at naming places.
This year I was talking about anecdotes about us humans and what we tweet about, and where.
All my examples are from Needium, our platfrom that matches needs expressed to a location and to businesses that can answer them.
Kobo: What Do eBook Customers Really, Really Want? (Michael Tamblyn at Tools ...Kobo
Michael Tamblyn at Tools of Change 2011 - An In-depth, Research, and Data-driven Exploration of Reading Behavior, Content Consumption, and Consumer Attitudes Toward eReaders and eReading
Securing Application Deployments in CI/CD Environments (Updated slides: http:...Binu Ramakrishnan
In a multi-tenant CI/CD environment, developers trust and delegate CI/CD systems to deploy their applications to production. But, what is the basis of this trust? How the trust is enforced from commit-to-deploy? What is the trustworthiness of the application deployed by CI/CD through automation? This talk highlights security risks with CI/CD deployments and offer solutions to mitigate those risks
Forking Successfully - or is a branch better?Colin Charles
Forking Successfully or do you think a branch will work better? Learn from history, see what's current, etc. Presented at OSCON London 2016. This is forking beyond the github generation. And if you're going to do it, some tips on how you could be successful.
The “caching ecosystem” has evolved over the years – what, where, and how long you cache your web assets are now important considerations for anyone doing business on the internet. Browser cache, html5 application cache, sophisticated reverse proxies like Varnish, and the evolution of CDNs have all elevated caching as the single most effective tool for creating high performing and scalable web applications.
Using live demos, we will dive into some advance caching concepts that will enable you to squeeze the most benefits from this caching ecosystem, including:
Prefresh
Prefetching for sites
Prefetching for single page apps
Burst caching: caching for an extremely short burst of time, even a few seconds
Dynamic page caching
Cache invalidation and revalidation
However, with caching power comes caching responsibility. If not implemented correctly, these advanced techniques can degrade or even break site functionality. We will conclude with some practical exercises to define the caching strategy for key use cases:
E-commerce website
Mobile application
High traffic events.
Managing a large open source community - OSCON 2016{code}
Increasing your online presence in the open source community involves more than just writing and committing code. We need to create safe places to collaborate and communicate freely in order to involve more people than just our closest team members. Jonas Rosland and Stephanie Carlson outline a few of the tools they use to tackle this big task and discuss failures, successes, and lessons learned.
Strata San Jose 2016: Deep Learning is eating your lunch -- and mineSri Ambati
In recent years, deep learning has taken the lead in predictive accuracy in many fields of machine learning, and companies are struggling to keep up with the speed of innovation. Arno Candel demonstrates how successful enterprises can augment simple statistical models with more accurate data-driven models to gain a competitive edge.
Arno describes how to build smart applications that include data munging, model training and validation, and real-time production deployment—every step is based on open source code (R, Python, Java, Scala, JavaScript, REST) that runs on distributed platforms including Hadoop, Spark, and standard compute clusters. Arno also presents use cases from verticals including insurance, fraud, churn, fintech, and marketing and offers live demos of smart applications on large real-world datasets in distributed clusters.
- Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai
- To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
Driving the Future of Smart Cities - How to Beat the TrafficVMware Tanzu
As traffic volumes in cities around the world are constantly growing we are faced with the challenge to track and control car movements in a more detailed and intelligent way to beat the traffic. Real-time information on traffic including automotive sensors and crowd-sourced data feeds are an interesting new source of data. However, to utilize this data to its full extent and turn it into valuable information, intelligent methods for analyzing and predicting traffic are needed.
Pivotal’s Data Science Team has developed several innovative methods to analyze this traffic flow information harvested from real-time and in-car data sources including GPS. These methods by themselves are highly useful for predicting future traffic conditions and dissecting traffic data. We will describe how we created these algorithms and show different interesting results from their application. This example demonstrates how deeper insights into a problem can be found by combining different machine learning methods.
The methods developed by our team enable more intelligent routing systems through a more detailed velocity prediction based on a number of influencing factors. This is highly valuable for planning routes to far-away destinations and also useful on inner-city routes where traffic can be influenced by a lot of different factors. However, we recently tapped another valuable source of data that could enrich traffic prediction models even further.
Local transport authorities already make a lot of traffic and travel disruption freely available. These reports form the basis of traffic updates across a wide range of media. Currently however the reports are limited to acknowledging the start of a disruption, and then providing updates as the situation develops. In the smart city of the future these disruption reports will also predict the duration and severity of the disruptions, enabling route guidance systems to make better decisions.
We will also demonstrate a traffic disruption model that can predict the duration of recently begun incidents, learning the distinct traffic and disruption patterns of a major global city. The disruption prediction model incorporates historical traffic count data, previous incident reports and local weather conditions and uses an interesting variety of machine learning methods running on a massively parallel analytics database system.
We will conclude by outlining how the crowd-sourced real-time data could be matched to traffic disruption and open government data, to push the envelope in traffic analysis and prediction even further.
Presented at Strata Santa Clara 2014 Conference: Making Data Work
Ian Huston (Pivotal), Alexander Kagoshima (Pivotal), Noelle Sio (Pivotal)
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Social Media Marketing is the Big Buzz word. What are the components and how to sequence them is crucial. Most Important is to understanding the marketing relevance and hence ROI
Social media can be scary and sometimes time-consuming, especially for nonprofits and small businesses that have limited time and funding.
understand all you need to know about Social Media Basics, Strategies, and Which platforms Is are right for you.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Leading Change strategies and insights for effective change management pdf 1.pdf
Did Social Media Hijack My Communications Strategy
1. Did Social Media Hijack My Communications Strategy? How to Survive in a Post-Facebook World #w2eomgsocialmediahijackedmymarketingandcommunicationsplanhelp!
2. Mike Smith Twitter: @MikeSmithDev Blog: http://www.mikesmithdev.com Email: mike@mikesmithdev.com Contact Information My opinions do not represent those of Texas A&M University or The Association of Former Students
3. Did social media steal my control over communications? If you build it, will they come? Engage your customers where they live Where does email fit? Going mobile So how do we do it? Overview
4. What This Brief Is Not: 100% SM Don’t worry about your “Hat Strategy” if you are naked When we talk social media strategy, we are really talking web strategy.
5. Social media has claimed its role as an integral part of Web 2.0 Has your “broadcast only” communications model been turned upside down? Have you been removed from the communications equation? Current Climate The Reality: You have a powerful new medium to connect with your audience.
6. Creating location / content / need Closed Tackling Social Networking… the wrong way
7. What Happened When We Entered Their World Not shown: LinkedIn group, Aggie Networking with 14,000+ members. Currently not affiliated with The Association, but we are working to build a relationship.
9. Outside of the “Facebook arena” Blogs Video sharing Photo sharing Twitter Engage Your ConstituentsWhere They “Live” It’s about finding your customers and becoming a part of the dialogue.
10. Email sent in 2009: 90T 95% is SPAM Reputation matters: 20% do NOT reach the inbox Complaints of .4% can severely damage delivery Email: Death by Spam Spam complaints Source: ReturnPath study 2009 Frequency, message, & audience must be on target
12. Going Mobile Apps: Written specifically for a particular device Doesn’t require web access Can take advantage of all the features of the device Mobile site: A version of your site optimized for a mobile device Doesn’t rely on the mobile OS Viewable on any smart phone Establish your mobile site first to increase your brand’s reach
13. Do you know why you are getting involved? What is your social media strategy? Who are you targeting? Your audience can help determine your choice of tool Why? What do you expect to get out of social media? What are you providing to your customer? Who is responsible for it? Don’t let your content wither and die So How Do I Do It?
14. There are no social media silver bullets So How Do I Do It? Which is OK… since social media isn’t a werewolf Awareness of best AND worst practices + Ability to measure & adapt your strategy
15. Examples How other organizations have utilized social media Where social media can exist on your website How to start getting involved in their networks How to manage your mass email strategy Examples of mobile sites Watching trends So How Do I Do It?
16. Using Social Media Tools Positive Negative SeaWorld: Following the tragic attack by a killer whale, they had a rapid and appropriate response Blogs Twitter Facebook YouTube Nestle: Environmental activists pressured Nestle about palm oil purchases on their FB page. Nestle’s replies were followed by a negative social media response even though they addressed the palm oil issue
19. TweetBeep.com Twitter brand alerts BackTweets.com Link backtracking Google Alerts www.google.com/alerts Search notifications Radian6.com, Attensity/Biz360, Scoutlabs.com Integrated monitoring SocialMention.com Real time social media search Technorati.com Blogs / search Monitor your brand
20. When you are ready to get involved, remember: Social media is a two-way conversation Be genuine IT’S NOT ABOUT THE NUMBERS 10% of 100 is better than 0% of 1,000,000 Promote your users Don’t broadcast all of the time: discuss relevant content (to brand/industry) that isn’t your own Respond to criticism as needed, in a positive way Social Media Strategy – Next Steps
21. Ensure you can effectively measure campaign success and adjust strategy accordingly Opens Bounces Clickthroughs A/B tests Companies: Convio – www.convio.com StrongMail – www.strongmail.com Constant Contact – www.constantcontact.com MailChimp - www.mailchimp.com Establish an Email Strategy
22. Pick the most important aspect of your site, and design it for a smart phone Over time, add more to your mobile functionality Harness the benefits, like location data Establish a Mobile Presence
23. Mashable - www.mashable.com Social media news and tips MediaPost – www.mediapost.com SocialMediaInsider blog Smart Brief - www.smartbrief.com Industry-specific email newsletters eMarketer – www.emarketer.com Digital marketing intelligence Stay Atop Trends
24. Create a social media & content strategy first. This will determine the tools you need Don’t be too reliant on a 3rd party social network or tools. Strategy trumps tools Integrate your website, mobile, social, and email strategies Social media isn’t free. It takes time, resources, and dedication It’s not about the numbers. Organically grow. Focus on brand loyalty/engagement 5 Key Takeaways
25. Mike Smith Twitter: @MikeSmithDev Blog: http://www.mikesmithdev.com Email: mike@mikesmithdev.com Contact Information QUESTIONS?
Editor's Notes
The Association of Former Students at Texas A&M can show that social media did not kill your communication and engagement opportunities, but instead has given you an opening to interact with (and even grow!) your target audience. This will bring to light the conundrum facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world (...with help from our biggest failures). Clearly the discussion of these issues and the development of strategic, sound solutions are essential for survival. These solutions are applicable to businesses that need to gain their footing and find a path to maintain relevancy in this new climate.
If web strategy were an outfit, social media would be the hat. Surviving in a post Facebook-world means having a strategy, and a strategy isn’t 100% dependent on social media. Social media plays a very important role, but don’t forget about your other tools!
Many organizations are in a state of flux (or panic) trying to figure out how they fit into the social media landscape. The “broadcast only” communications model has been turned upside down by social media. Have Facebook, Twitter, and other social networking sites made your communications irrelevant, stale, or just archaic? Have they removed you from the communications equation? Fear not – social media is actually good news.
Going back a few years, we, like many others, attempted to create our own walled-garden social networking site. This initiative cost significant amounts of time, money, effort and ultimately created a stand-alone, and dare we say “exclusive,” social network. We convinced ourselves that our constituents wanted controlled access and interaction. Right! Right? Wrong. For the most part, the project was more of a burden than anything that fostered interaction. Note the Mashable article 10 Ways Universities Are Engaging Alumni Using Social Media (http://mashable.com/2009/07/23/alumni-social-media/) – way Number 5 was our valiant attempt (we filled that need of a “here’s what not to do” example). Many, many months of planning, countless man-hours attempting to generate (force) the fervor and—the worst part – creating relevant, provocative, and engaging content. We were exceedingly reluctant and stubborn about acknowledging the dropping participation numbers (which was the exact opposite trend of our Facebook numbers – they were growing although, in comparison, we were not expending near as much effort). Although we moved away from this strategy, we did not abandon social engagement on our site.
Once we found our customers and entered their world, we immediately saw results in participation and dialogue. I was also very excited to find the our LARGEST brand presence was a LinkedIn… and it wasn’t even started by our organization. Brand evangelizers can be a very powerful force – a side-benefit of social media!
Find out where your people are before you jump into any network!
There are many ways in which you can be relevant, interesting, inspirational, fun make money in the social media realm. In most cases, this involves a fundamental shift in how we engage our constituents. Although there is still a place for broadcast communications, this section will cover the importance of entering world (blogs, social networks, video/photo sharing) and becoming a part of the dialog (and this really is communicating BOTH directions), without the impetus to control it. The notion of giving up control is probably the most difficult hurdle that creates heartache and discomfort for marketers and communicators, BUT it is a reality and a requirement they must accept in order to maintain any relevancy. Don’t accept that the biggest social network is automatically your solution. It depends on your business, your customers, and your goals for social media.
No matter how legitimate your emails are, if you look like spam, you aren’t getting to the inbox. Email is a much trickier game than it used to be. This is one case where big numbers only mean something if they are legit numbers. Anyone can buy an email list, but that won’t deliver results and may just get you blacklisted.Source: ReturnPath, a great resource for email-related research.
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/If you don’t have a mobile presence, you may be setting yourself to be at a disadvantage (and it’s only going to get worse in the coming years!).
It’s easier than you think to get started with your mobile presence.
Strategy first, tools later!
Don’t go searching for the social media silver bullet, because it doesn’t exist. Your awareness of best and worst practices will get you on the best footing, but moving forward, you need to be able to adapt. Metrics are your friend and can help guide your strategy.
In both cases, the companies addressed the issue at hand… but the results were very different. Here’s a link with some interesting Twitter case studies - http://jeffbullas.com/2010/01/20/how-to-use-twitter-for-business-5-more-incredibly-interesting-case-studies/
I like the way Dell branded their site-based community. It makes me feel warm and fuzzy.
This is a prototype / futureversion of our site that my team is working on. Even though a full-blown social network wasn’t a success for us, we still identified a need for social aspects on our websites that couldn’t be filled by the major social networks. We have focused content which can be re-aggregated based on our constituents’ interest; it is shareable both to websites and the social networks where they spend most of their time. We also had a need to be able to connect people regardless of their participation on other social networks. Now when we asked ourselves “What are we providing them that they can’t get somewhere else,” we have a clear answer. With our walled-garden social network, we didn’t. Even if you can’t identify a need for an integrated social solution on your website, you still need to make your content easily shareable. Shareable content is a great way to increase your brand’s presence and drive traffic back to your site.
Point #3 is one of the hardest sells you will have to your leadership.