CPMA Presentation

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Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.

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CPMA Presentation

  1. 1. CPMA: Social Media that GETS RESULTS Krista Neher CEO – Boot Camp Digitalkrista@bootcampdigital.com @kristaneher 2
  2. 2. A day in the life of liking 2
  3. 3. 3
  4. 4. The best wayto get peopleto like you is to do things that people like. 4
  5. 5. Tweet: @KristaNeher@CPMAConvention #CPMA2012
  6. 6. About Me
  7. 7. About Me
  8. 8. About Me
  9. 9. About Me
  10. 10. About Me
  11. 11. Universally, we do business with people or brands that we....KnowLikeTrust 7
  12. 12. Reach CONNECTIONS of fans. 8
  13. 13. 9
  14. 14. Social Drives Purchase Decisions
  15. 15. Social Drives Purchase Decisions
  16. 16. The rule of 7
  17. 17. SOCIALMEDIASITESRANKWELL INORGANICSEARCH 12
  18. 18. Step 1: Listen
  19. 19. Listen to Conversations About…1. Your Company/Brand2. Your Competitors3. Your Industry4. Across Channels5. To Your Target
  20. 20. Example 16
  21. 21. Step 2:MarketingStrategies
  22. 22. The Problem with Social Media Plans?
  23. 23. Traditional Marketing Doesn’t Work Well Anymore
  24. 24. Don’tVomit PRat Me
  25. 25. Think of the entire marketing funnel Awareness Interest Desire Action Social Media Gets them In and Allows you To BUILD a Relationship
  26. 26. A Little Overwhelming
  27. 27. Field Guide To Social Media
  28. 28. It isn’t about creating accounts. It is about what you do with them.
  29. 29. But what makes great content? 26 79
  30. 30. Killer Content Should BePeople go online for three reasons: ! ! !1) To look for information ! ! !2) To be entertained ! ! !3) To connect with other people!  Useful!  Resourceful!  Remarkable!  Solve Problems!  Unique!  Expert!  Entertaining 27 80
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  32. 32. Field Guide To Social Media
  33. 33. 89%OF BLOGGERS TALK ABOUT BRANDSTHAT THEY LOVE84%OF BLOGGERS POST PRODUCT AND BRANDREVIEWS
  34. 34. YouTube Channel
  35. 35. VideoHigher conversion rates“Consumers typically visit an average of 4.8 websites before they make a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.” 34
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  37. 37. Ask Your Customers to Share their Photos….
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  40. 40. The #1 SocialMedia network
  41. 41. Facebook Growth 800 million active users 50% login every day The fastest growing demographic:! 35 years old and older
  42. 42. Facebook Engagement Average user has 130 friends on the site Average user is connected to over 80 groups, pages and events More than 10 million users become fans of Pages each day
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  51. 51. Your Digital Rolodex and Professional Network
  52. 52. 51
  53. 53. What are you Doing? Broadcast Connect
  54. 54. Co-Creation
  55. 55. 54
  56. 56. 55
  57. 57. Field Guide To Social Media
  58. 58. ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  59. 59. Show. Don’t Tell. 12
  60. 60. Social Media Impacts MANY Partsof an organization, look to integrateyour plan and start with what works.
  61. 61. Start by knowing what you want toachieve and build a plan with thebest tools.
  62. 62. Summary Listen, explore and be inspired Have a PLAN Who do you want to reach -> What are they interested in -> Where are they online Consider all of the tools  Where is your audience most receptive? Be authentic. We like people. Rinse and repeat 61
  63. 63. Professional Social Media Speaker Bestselling AuthorCEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

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