Follow @NACENationaluse hashtag #NACEEXP13Krista Neher@KristaNeher
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Agenda• In today’s session, we will discuss:– Why social...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13About Me
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP134Mistake #1 -Thinking it is AllAbout YOU!
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP134What is social media?
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Who is theaudiencE?What dothey get?
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1389
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1390
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP139 21
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1310 9
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1311 10
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Success tip: Start by askingwhat would be valuable for y...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314Mistake #2 - NotHaving aPlan.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #3 - Notbeingauthentic &Real.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP137Social Drives Decisions
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13We Trust 2 Things: People weknow and people we don’tknow...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP139
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1312Show. Don’t Tell.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #4 -Ignoring the lesspopular socialmedia sites.20
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1327Field Guide To Social Media
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1329 23
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1317Build a clear audience and provide valueon less obviou...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1333Mistake #5 -Ignoring thevalue of justbeing seen.25
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13The rule of 7
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13The more you see something orsomeone, the more you like ...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13stay in-frontof youraudience inmultiplewaysBEWHERETHEY A...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1337 52
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #6 -Making it yourown game.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1340Don’t do theheavy liftingon your own.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Leverage Your PartnersGet Your Customers TALKING!• It i...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1342Reach CONNECTIONS of fans.39
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1340
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1345 37
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1346 38
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1347Mistake #7 -Spending too muchor not enoughtime.
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13What does it take?Depends on the site.....Not enough u...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1349 54Start SmallNot BigNot BigDo a few things wellNot a ...
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13THANKYOU
TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13upcoming programs• Advanced LinkedIn -> June 18– Lunch a...
112SpeakerBestselling AuthorCEO & EntrepreneurCEO & EntrepreneurCEO & EntrepreneurKrista Neher@kristaneherKrista@bootcampd...
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Social Media for Catering and Event Professionals - NACE

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I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.

My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.

Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.

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Social Media for Catering and Event Professionals - NACE

  1. 1. Follow @NACENationaluse hashtag #NACEEXP13Krista Neher@KristaNeher
  2. 2. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Agenda• In today’s session, we will discuss:– Why social media matters– Why businesses are not getting results– Strategies for success in social media– How to build a plan that gets results
  3. 3. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13About Me
  4. 4. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP134Mistake #1 -Thinking it is AllAbout YOU!
  5. 5. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP134What is social media?
  6. 6. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Who is theaudiencE?What dothey get?
  7. 7. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1389
  8. 8. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1390
  9. 9. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP139 21
  10. 10. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1310 9
  11. 11. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1311 10
  12. 12. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  13. 13. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Success tip: Start by askingwhat would be valuable for youraudience...• How can you use social media to build valuefor THEM–Give them information and show your expertise–Provide customer service–Promote them–Special offers and discounts–Fun and entertainment
  14. 14. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314Mistake #2 - NotHaving aPlan.
  15. 15. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  16. 16. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  17. 17. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314
  18. 18. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  19. 19. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #3 - Notbeingauthentic &Real.
  20. 20. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  21. 21. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP137Social Drives Decisions
  22. 22. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13We Trust 2 Things: People weknow and people we don’tknow. Not ads.8
  23. 23. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP139
  24. 24. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1312Show. Don’t Tell.
  25. 25. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  26. 26. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #4 -Ignoring the lesspopular socialmedia sites.20
  27. 27. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  28. 28. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1327Field Guide To Social Media
  29. 29. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1329 23
  30. 30. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  31. 31. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  32. 32. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1317Build a clear audience and provide valueon less obvious sitesBuild a clear audience and provide valueon less obvious sites
  33. 33. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1333Mistake #5 -Ignoring thevalue of justbeing seen.25
  34. 34. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13The rule of 7
  35. 35. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13The more you see something orsomeone, the more you like it....
  36. 36. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13stay in-frontof youraudience inmultiplewaysBEWHERETHEY AREAND STAYTOP OFMIND
  37. 37. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1337 52
  38. 38. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  39. 39. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Mistake #6 -Making it yourown game.
  40. 40. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1340Don’t do theheavy liftingon your own.
  41. 41. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13Leverage Your PartnersGet Your Customers TALKING!• It isn’t only about what you postFind and connect with influencers• Who else does your audience listen to?Which non-competitors arereaching your audience?• Can you partner with organizations?Who else is in your eco-system• Don’t try to do it all yourself!53
  42. 42. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1342Reach CONNECTIONS of fans.39
  43. 43. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1340
  44. 44. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13
  45. 45. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1345 37
  46. 46. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1346 38
  47. 47. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1347Mistake #7 -Spending too muchor not enoughtime.
  48. 48. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13What does it take?Depends on the site.....Not enough updates makes your brand lookbad and doest get resultsNot just updates, but engagementToo much time can lack the ROIBe strategic and have a plan42
  49. 49. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1349 54Start SmallNot BigNot BigDo a few things wellNot a lot of things poorly
  50. 50. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP1314
  51. 51. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13THANKYOU
  52. 52. TWEET at Me!@KristaNeherFollow @NACENationaluse hashtag #NACEEXP13upcoming programs• Advanced LinkedIn -> June 18– Lunch and learn --- $27• 2 Day Boot Camp -> June SOLD OUT -- Sept 17& 18– 2 Days --- Regular $1497 --- TODAY $797• Personal Branding -> June SOLD OUT -- Sept 19– 1 Day --- Regular $997 --- TODAY $397• Social Media 101 -> July 24– Half Day --- Regular $297 --- TODAY $147• ONLY IN-PERSON ---> OUR LOWEST RATESNOT AVAILABLE ONLINEKIM@BOOTCAMPDIGITAL.COM
  53. 53. 112SpeakerBestselling AuthorCEO & EntrepreneurCEO & EntrepreneurCEO & EntrepreneurKrista Neher@kristaneherKrista@bootcampdigital513-702-7929

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