Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.

1. Twitter for Nonprofits By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Twitter – Fastest growing social media platform in the world

3. How does Twitter work?

4. How big is the Twitter base?

5. How are nonprofits and commercial groups using Twitter?

6. Is Twitter really valuable?

7. Does it really work for online community building, advocacy, and fundraising?

9. What is Twitter? 4

10. My 1st Tweet http://myfirsttweet.com/1st/franswaa

11. What is Twitter? Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Microblogging (huh?) Outbound Communication Listening/research Conversation Community building Sales Customer Service Marketing And more … Source: http://commoncraft.com/twitter

12. How does Twitter work? 7

13. How does Twitter work?: The Basics … Source: http://commoncraft.com/twitter

14. How does Twitter work?: Anatomy … # of people you are following # of people following you # of tweets you’ve sent Where you add your “tweet” @ messages sent to you The timeline to view what you and your followers are saying Direct (private) messages sent to you Tweets marked favorite Search Top trending topics

15. How does Twitter work?: Terms to know …

16. How does Twitter work?: Terms to know … Tweet Message “@” ReTweet “RT” Hashtag “#”

17. How does Twitter work?: Search … Resource: http://commoncraft.com/twitter-search

18. How does Twitter work?: Conversation … Follow interesting and conversational people Share “what you’re interested in” or “what has your attention” Ask and answer questions Participate in conversations Be … Human Interesting Helpful Newsworthy Conversational Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/

19. How big is the Twitter base? Show me the stats 14

21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)

22. The service grew 1,382% year-over-year in February 2009

23. 21 mil US visitors in July 09

24. 27 fold growth in one (1) yr

25. 35-54 is largest segment

26. 12-17 & 18-24 segments growingSource: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html

27. How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge

28. How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge

29. How big is the Twitter base?: CNN vs. Ashton … Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html

30. Commercial Names on Twitter … 19

31. CNN 20

32. Ashton Kutcher 21

33. Oprah 22

34. Adventure Girl 23

35. Starbucks

36. Starbucks

37. Dell

38. Comcast Cable

39. Nonprofits Doing it Right … 28

40. Nonprofits Doing it Right … Resource: http://mashable.com/2009/03/19/twitter-nonprofits/

41. American Red Cross 30

42. American Civil Liberties Union (ACLU) 31

43. The American Cancer Society 32

44. Greenpeace 33

45. The Humane Society 34

46. The Leukemia & Lymphoma Society (LLS) 35

47. Lance Armstrong Foundation (LIVESTRONG) 36

48. Lance Armstrong 37

49. National Wildlife Foundation 38

50. ChildFund

51. Athletes for a Cure

52. Twitter Fundraising …Some real life examples 41

53. Christmas Future Campaign: Tweetmas Future Fundraising Goal: $20,000 Actual: $17,535 Time Period: Dec 16 – 25 2008

54. Epic Change Campaign: Tweetsgiving Fundraising Goal: $10,000 Actual: $11,131 372 contributors $29.92 avg gift Time Period: Nov 25 – 27 2008

55. 12for12k Campaign: Tweet-a-Thon Fundraising Goal: $12,000 Actual: $15,549.69 Time Period: Dec 1 – 31 2008 Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/

56. Charity : Water Campaign: Twestival Actual: $250+k

57. Operation Smile Campaign: 140Smiles Fundraising Goal: $33,000 Actual: $9,120 In-Process Time Period: May 31 -- ?

58. Operation Smile September 09 47

59. Operation Smile September 09 48

60. Operation Smile September 09 49

61. 140 Characters for 140 Smiles Campaign September 09 50

62. Twitter Tips … 51

63. It’s not just another megaphone to yell at people with Twitter Tips – STOP! Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/

64. Twitter Tips - 101 There are some basics you need to know to get started Answer the question “Why am I on Twitter?” Think about how Twitter fits into your overall online/offline strategy Identify staff participants Identify your audience Find people to follow Determine how often you will participate Know your tone, identity, language, interests, relationship Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/

65. Being human is key to succeeding in Twitterville Fill out your entire profile Use a human picture Speak in a human voice Be a person and an organization Present the personal angle to org. issues Sincerity, transparency, and democracy Twitter Tips – Humanize it! Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/

66. It’s about the people, relationships and community Listen Participate regularly Engage with your followers & fellow tweeters Be ready to learn from your followers Retweet, respond, ask, and follow Twitter Tips – Participate! Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/

67. Questions? Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/ 56

68. How does Twitter work?: Resources … Twitter Help Twitter’s Getting Started Guide Twitter’s How-To Guides Twitter’s Troubleshooting Guides Twitter in plain English Twitter search in plain English

69. The End … We appreciate your time! Frank Barry Managing Consultant Blackbaud www.blackbaud.com frank.barry@blackbaud.com @franswaa (http://twitter.com/franswaa) Jeff Patrick President & Founder Common Knowledge www.commonknow.com jpatrick@commonknow.com Ph: 415.543.7600 @commonknow (http://twitter.com/commonknow) 58