A key lesson from
The Cluetrain Manifesto
Networked markets are beginning to self-organize
faster than the companies that have traditionally
served them. Thanks to the web, markets are
becoming better informed, smarter, and more
demanding of qualities missing from most
Social Media is a
Supported by online tools
The important thing in Social Media is
the real people who use it
and their social interactions
It’s all about the Cs
most company still just
don’t get it
on the cluetrain...
The foundations of
Internal Markets Conversations External Markets
People are not just demographics anymore
to connect with them you need to understand...
relationships are more powerful than marketing
Instead of slick images of what they’d like people to think they are...
to open so
People want see them